Bulldog Vol 3

Volume 3 Autumn 2006

®

A VISION OF BEAUTY IS BORN

DIESEL EMISSIONSDELIVERING A GREENER FUTURE

BEYOND THE BUCKLERODEO LEGEND TURNS TRUCKIE

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macktrucks.com.au

Its aerodynamic shape puts up an attractive argument for operating efficiency. But the beauty of the Vision is more than skin deep. Under the bonnet you ll find 370Hp, 410Hp, 435Hp or 470Hp new generation Mack EA7 CCRS power, so fuel bills won t be too ugly either. Have a look at the wide range of cab, sleeper and

MACK VISION

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drive train options and you ll see that this is onetruck that can handle almost any highway - and do it your way. Mack Vision, take a closer look.

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Welcome to the first Bulldog edition for 2006. I amdelighted to have received so many positive comments

and encouraging ideas from our readers over the last twoeditions – it really is terrific to see how much our customersenjoy our stories, articles and photos. Please keep thosesuggestions coming!

I am excited to be able to let you know how well Mackperformed in 2005. We finished the year strongly and captured10.5% of the market share in Australia. This is up from 10% in2004. Even more importantly however Mack was one of the fewcompanies to actually grow a presence in the marketplace. Thestrong end result for 2005 is a good indication of where we areheaded as a company and it is a result that we can all be proud of.

Already 2006 seems to be racing ahead of us and by thetime you read this a number of events will have taken place.Firstly, Trucks in Action will be over for another year inWarragul, Victoria.

Importantly the National Sales Conference for Mack will havebeen held. For the first time in two years all of our sales forcewill have met to discuss new technologies, our future productsand our growth plans. Along with our industry truckingassociations and transport bodies I am confident that 2006 willbe another customer-driven year for us resulting in sales growthand satisfaction to those people who matter – our customers.

In this edition we focus on the issue of diesel emissions andexplore what changes lay ahead for us as an industry. We alsofeature the new Cummins ISC engine as part of our Productssegment. The introduction of this engine is especiallyimportant for our Metro-Liner customers who will benefit fromthis diesel emission compliant engine before the officiallegislation changes occur.

I hope you enjoy our third official issue as we begin a newand exciting year.

Cheers

Gary BoneSenior Vice President Mack Trucks Australia

Published byMarket to Market CommunicationsPhone: 0401 146 103Fax: 07 3398 2493

CopyrightNo part of this publication may be reproduced or transmitted in any form or by any means withoutpermission. Permission must also be obtained before any part of this publication is stored in a retrievalsystem of any nature. Whilst every care is taken with submitted material to ensure factual accuracy, noresponsibility can be accepted by Mack Trucks Australia Pty Ltd or any editor or contributor for any lossor damage arising as a result of information contained in this publication. The views expressed byindividual contributors and not necessarily those of Mack Trucks Australia Pty Ltd.

t h i s i s s u e

w e l c o m eCOVER STORIES

FEATURES

REGULARS

06 A Vision of Beauty is BornThe true worth of good looks

14 Beyond the BuckleBull rider turns truckie

16 Delivering a Greener FutureDiesel Emissions

12 The Selkirk AdvantageFrom Gold Rush to Golden Times

09 ProductsTalking technical

10 Welcome to the PackThe Right Stuff

11 Welcome to the PackSimply Stunning

18 Start LineLarry joins Jack Daniel’s

20 Dog BitesLatest news and views

22 Sales FocusPaul Schulz: Serving Three Generations

23 Events

24 Mack Merchandise

26 Letters

12

10

18

They don’t get much tougher thanthis Super-Liner hauling logs out ofLaunceston TAS.

We caught up with the Super-Liner just on dawn as it steereddown the highway with driver,Roger Brown in the hot seat.Company owner, Dave Wagneradmits that he doesn’t get muchtime behind the wheel himself

these days but is very happy withthe job his drivers are doing. Dave’sfleet of 12 trucks operate mainly inthe logging sector but branch outnow and again to do some lowloader and semi tipper work. Dave Wagner Pty Ltd has been inoperation for 30 years and theirstrong line up of Mack trucks aresure to keep them going for 30 more.

11

o n t h e c o v e r

Dave WagnerPty Ltd

14

6

®

6 The BULLDOG Magazine

A Vision of Beauty is BornIf you’ve ever wondered whether being good looking cansave you money, here’s the proof you’ve been waiting for.

Making a dollar in the transport industryis like any other business. You watchyour costs, you work smarter and youkeep an eye on the details.

And the smarter you work, the moreyou’ll appreciate the aerodynamic designof Mack’s Vision.

Designed to maximise productivity andprofit in highway and B-doubleapplications, this wind-cheating roadrunner can also be specced for urbandistribution and tipper and dogapplications. Payloads up to 70 tonne areno problem and Vision hauls it all with afuel-efficient Mack EA7 CCRS engine inyour choice of 370, 410, 435 or 470Hp.

A range of automated or manualtransmissions gets the power to theground through Mack, Meritor or Danaaxles. And a choice of Hendrickson airsuspension, a fully suspended cab andISRI luxury air-ride driver’s seat take careof driver comfort and safety.

The Mack Vision is bred to deliver power,torque, efficiency and driver comfort in onesleek, good looking package.

The Visions we see today runningalong our highways were first drafted onthe traditional North American designplatform. The Mack range had neverreally offered American buyers a specific,aerodynamically styled model for longdistance work but after exhaustivesurveys spanning almost three years, thelate 90’s saw Mack release a rig trulydesigned for the line haul operator.Offering a decrease of around 15% in thedrag coefficient, the release of the MackVision has been called one of the mostsignificant phases in the century-oldhistory of the company.

First introduced into Australia in 2003,the distinct break away from thetraditional look and shape of a Mackinitially raised eyebrows andconversations alike with many peoplewondering – ‘Will it still feel and handlelike a Mack?’

One of the first companies to embraceVision was Gravel City located inCaboolture QLD. Gus Whittletonestablished his business in 1978 when he

bought a truck and decided to start cartinggravel to parts of southern Queensland.

More than 20 years later, Gus, alongwith his wife Christine have built thefamily business up to a fleet of 20 trucks,welcoming the 435Hp Mack Vision intotheir pack in early 2003. Taking deliveryof the truck, Gus said, “You have got tokeep up with the technology and buytrucks with engines that are economicaland have plenty of power. Improvementsin technology are keeping down the tareweight of trucks, but they are able tocarry higher payloads.”

Gus’s statement held more truth thanhe realised. Yes, you do have to keep upwith technology – like it or not it’s anintegral part of the transport industry –and Mack spent those four yearsbetween the American release date andthe Australian unveiling, specificallytailoring Vision for Australian conditionsand our driver needs.

Those intervening years were verywell spent, guaranteeing that what ourlocal market was presented with wasn’t

The BULLDOG Magazine 7

just a right hand drive conversion of an American design. A uniquecooling package was speciallydeveloped in Australia with Mack Trucks Australia investing more than$1.4 million in the production of a righthand drive instrument panel. Gruellingfleet trials and component testinghelped mould the Vision into a carefully Australian-made truck.

This new breed of bulldog symboliseda sleek and aerodynamic entry into theAustralian market and over the past threeyears Vision has grown to become thetruck of choice for many fleet managersand owner operators alike with over 500now on the road.

Captivating an industry, Vision notonly appeals to stalwart conventionaldrivers. It offers long-established cabover customers a new option – onewith impressive productivity, tareweight and turning circle. Vision alsocontinues to impress non-traditionalMack customers thanks to its stylishlook and powerful reputation.

The Vision range, available in both6x4 and 4x2 configurations, offersoperators one of the most costefficient and productive trucksavailable today and it’s not until youclimb in and drive one for yourself

that you truly appreciate theadvantages of this stand alone model.

Vision’s strongly sloped bonnet isalso designed to increase a driver’ssightline of the road ahead, increasingvisibility and safety while reducingtiredness and strain. The bonnetchanges and larger rear-view mirrors

assure the driver benefits from theincrease in visibility. There is also theoption for a one piece windscreen inplace of the traditional split screen,again adding to the driver’s visibility.

Under the bonnet is the mostenvironmentally friendly and fuelefficient engine Mack has ever

produced. The EA7 CCRS engine iscompliant with the criteria set out byADR 80, ensuring it delivers cleanerexhaust emissions. This is the latestevolution of the Mack 12-litre engineand is available with outputs of 370,410, 435 or 470Hp. Featuring the latestfuel injection and turbochargertechnology for improved engine brakeperformance and a reduction incombustion noise, the driver is sure tonotice the quiet performance of the CCRS.

The engine oil filtration system hasbeen relocated to improve filter accessand the Centri-Max centrifugal filter nowprovides 30% greater filtration. A newoil cooler provides greater engine oiltemperature control.

For some applications, oil changeintervals can be extended by up to40,000km or 600 hours with the use ofMack’s Bulldog Protection Plan.

Mack readily admits that theintroduction of a new engine was a muchawaited change and its one that has beenwelcomed by the industry. Mack TrucksAustralia’s Manager for Product Planningand Order Fulfillment Gary Richards,says customers are continually noticingthe benefits of the new engine. “We’vehad a lot of positive feedback about theengine. Customers have noticed an

Under thebonnet is the most

environmentallyfriendly and fuelefficient engineMack has ever

produced.

8 The BULLDOG Magazine8 The BULLDOG Magazine

increased performance and lowermaintenance costs.”

Matched to the Mack CCRS engine, thelatest in Mack and Eaton transmissionsput the power to the ground through arange of Dana, Meritor and Mack driveaxles. And the new Mack T318LA 18-speed transmission featured in theVision offers maximum flexibility.

This is also the smoothest and easiestshifting Mack transmission yet built.With its easy shift design, deep 13.44:1low gear and 0.71:1 overdrive top gear,the triple countershaft Mack T318LAdelivers strength while an industryleading low reverse of 15.91:1 is idealfor slow manoeuvring.

A choice of Hendrickson airsuspensions is also available whileoptional Meritor disc brakes provide anextra margin of safety, particularly intough city traffic.

On the inside, Vision’s interior featuresan ergonomic wrap around dash,designed to reduce driver fatigue.

The electronic dash places all controlswithin easy reach and the optional MackVIP (vehicle information profiler) keepsdrivers informed every step of the waywith an easy-to-read in dash display.

Working together with Vision’s V-MACvehicle engine electronics, VIP lets driversmonitor functions such as fuel economy,trip data and alerts.

The spacious Vision sleepers are aunique blend of driver comfort andfunction. Ample storage space, wellpositioned reading and interior lightingand inner spring mattresses are allfeatures. Once inside the cab, it becomesobvious that the issue of lighting was akey element in the design of Vision’sinterior. Aeronautical lighting eliminateswindshield shadows and reflections,reducing eye fatigue, while a work lampstrategically placed to direct light overthe steering wheel helps with late nightlog book work.

From the compact SuperCab to the1320mm (52”) high rise, all feature fourexternal access doors, flyscreens and cabextenders. All cab and sleepercombinations are mounted on an airsuspended subframe.

Vision is undoubtabley a new type ofBulldog. It’s sleek and sophisticated. Butask a Vision driver if it has the legendarygrunt of a Mack, if it still feels like onebehind the wheel, and invariably theanswer is ‘yes’. Don’t let this Vision ofbeauty fool you. It has the power to getany job done that the line haul league canthrow at it. It’s a good looking truck withkiller strength and has the power to saveyou money. Now that’s a combinationyou’d expect from the 21st century.

Coming SoonA dedicated Fleetspec Visionhas been launched to suit shorthaul and local distributionoperators. The cost effectivepackage brings on board many of the common requests made by day cab customers.

ENGINE: EA7 CCRS 435Hp

EXHAUST:Single 5” vertical 3.4 M LHS

TRANSMISSION:Eaton RTLO 16913A

CLUTCH: Eaton Easy Pedal

FRONT SUSPENSION:Heavy Duty Taperleaf withStandard Shocks

FRONT AXLE:Meritor FG 941 with drum brakes

REAR AXLE & SUSPENSION:RT 40–145G / HAS 400

WHEELBASE: 169”

INTERIOR TRIM:Dark Warm Grey (pleated roof and console)

DASH FINISH:Luxury Woodgrain

DRIVER’S SEAT:ISRI Euro Luxury Seat

INSTRUMENTS:Full Instruments

did youknow?

In-board shocks have

been added as an option

for the Metro-Liner 6x4.

The inclusion of in-board

shocks for RT40-145 on

HAS461 is a result of the

increase in demand for this

preference as part of the

Metro-Liner package.

This option was

previously available only

for the Metro-Liner 8x4

configuration but a decision

to carry this choice over

to the 6x4 model was

made early this year.

At a cost of $500 the

in-board shocks are

now ready to order.

PRODUCTS

Emergency SpillResponse KitWorkplace and transport vehicles thatpose a risk of hazardous liquid spills mustprovide an effective spill response.

In an effort to provide customers withan efficient and affordable way of meetinghealth and safety requirements, Mack,together with SpillFix, has developed anEmergency Spill Response GeneralPurpose Spill Kit suitable for:

• Oils, Fuels and Coolants

• Transmission and Hydraulic Fluids

• Mild Acid, Alkalis and Solvents

• Cleaning Concentrates and Cooking Oils

• Pesticides and HerbicidesMack’s Spill Kit comes complete in a

heavy duty bag that can be hung on wallsor doors or conveniently stored for easyaccess. The bag is also refillable withindividual items available for purchase.

Mack’s Spill Kit contains SpillFix OrganicFloor Sweep which rapidly absorbs oil andwater-based spills on contact and can beused on mild chemicals and corrosiveliquid spills. It is an inert natural organicfibre made from 100% coir peat which is arenewable resource. The cellular structureof the coir peat provides a medium that isfast acting with a superior absorbentcapacity and meets all EnvironmentalProtection Association leachate standardsfor landfill disposal.

Mack’s Emergency Spill ResponseGeneral Purpose Transport Spill Kit contains:• 15Lt SpillFix Organic Floor Sweep

Absorbent

• Mini Absorbent Boom

• Absorbent Pads

• Protective Gloves

• Contaminated Waste Bag & Tie

• Dust Pan & Broom

• Material & Safety Data Sheet

• Instructions

• Heavy Duty Carry BagIn stock now, for more information

please contact Wayne Pulford at NationalParts on 07 3718 3602 or speak to yourlocal Mack branch.

New ISC EngineOnboardWith the coming of 2006 arrives thenext engine evolution for Metro-Linercustomers in the form of the CumminsISC engine. The 8.3 litre ISC features anew high pressure common rail (HPCR)fuel system resulting in increasedperformance, lower emissions, a noisereduction of more than 30%, and lowermaintenance costs.

Durability is also improved throughuse of roller cam followers, targetedpiston cooling, a more efficient lubecooler, and optimised coolant flowwhich reduces cylinder temperatures.The engine block and cylinder headhave also been redesigned forimproved strength.

Considering user operating costs, thenew ISC lowers maintenance costs by 25%over 450,000km. Extended on-engine fuelfilter change intervals saves you money inthe long run.

An additional224kW/300Hp rating is nowoffered giving Metro-Linerusers a wide choice ofengine performance. Fourlevels are now available:194kW/260Hp,213kW/285Hp,224kW/300Hp and235kW/315Hp.

Another advantage ofthe ISC engine is itscompliance with ADR80/01– the latest piece oflegislation to curb theexhaust of harmfulemissions. With 80/01effective from 2007, the ISCis leading the way inemissions compliance.


Ask Sam Todd, Director of RockleaCarrying Co, why he chooses to dobusiness with his local Mack branchand he’ll tell you straight, “Becausethey sell Mack trucks.”

It seems like an obvious answerbut there’s no doubt that Sam is aman who knows exactly what hewants. Sam’s father Don alongwith his Grandfather first establishedRocklea Carrying Co based in Salisbury,a southern suburb of Brisbane in 1957.Today he and Ron Richardson,Operations Manager for the companyhelp service the greater south-eastQueensland region including areas suchas Ipswich, Sunshine Coast Hinterland,Toowoomba and the Darling Downs,and Caboolture, dedicating their work tothe heavy haulage segment shiftingmachinery and equipment.

With a 50 year milestone just around thecorner, Rocklea Carrying Co and their staffof 25, is a well-known Brisbane businessand is considered an institution by many

in the industry. They have worked hard tostand the test of time and have built arespected reputation in the process.

Rocklea Carrying Co first welcomed aMack truck into their fleet in 1970 andsince that time their 13-strong convoy ofbig rigs has grown to include 11bulldogs. Not the sort of person whouses flowery phrases, Sam says that hecontinues to buy Mack because, “theyare excellent trucks”.

In a nutshell Sam Todd is a man whoknows what he wants and doesn’t mince hiswords. His honesty and straight forwardmanner have helped him to build a companyof good standing; a company that continues

to increase its business base, never losingfocus on the needs of the customer. “It’s theservice that counts,” he says.

The Rocklea Carrying Co fleet aremade up of prime movers, tilt trays andcrane trucks and each one works hard tokeep their place in the pack. The averagepayload in tow for a Rocklea truck is 42.5tonne, providing a solid service for singletrailer work.

Focussing on local work, Samestimates that each of their trucks wouldtravel 70,000 kilometres a year with aseven year turnaround the typical lifespanon offer to each truck.

“We aim to change over trucks aboutevery seven years. That way we keep upwith the latest in technology and havereliable trucks that can work hard everyday of the week,” Sam says.

Rocklea Carrying Co recently tookdelivery of a new Metro-Liner 8x4 to workin a tilt tray configuration.

“We chose the Metro-Liner because itbest suits this type of work. It handles tilttray jobs effectively and we’ve used themin the past with good results.”

Sam admits that this won’t be thelast Mack truck they buy either.Continually impressed with theservice and back-up offered by Mack’sBrisbane branch, Rocklea Carrying Coregularly takes each of their trucks into be serviced at the adjoiningworkshop located at the Wacol facility.

“I’m very happy with the service andoverall back-up support offered by Mack atWacol. What they offer to their customersis very good all round.”

Sam’s final words on Mack – “GreatProduct. Great People. Great Service.”


WELCOME TO THE PACK


WELCOME TO THE PACK

Simply StunningChris Muscat and his new red Super-LinerLT are making a big impression on the Yassarea of New South Wales.

“Dad has always said that if you build atruck you build it to do the job right.” Partowner driver for Muscat Haulage Chriswanted a truck that would stand out alongthe road running between quarries andchose the LT because of its bold look.Specced for heavy haulage, Chris’s truck isin charge of carting sand and gravel for thefamily owned business with a Cumminshelping to shift 28.5 tonne each load.

“From the word go we had the truckfitted out to do the big stuff. It has aCummins in it with all American runninggear and there’s an Eaton Road Rangergearbox. It’s definitley specced for heavywork,” says Chris.

Chris together with his father Tony andyounger brother Andrew are the driversand owners of Muscat Haulage, a familybusiness that Tony first started in 1976.

“Dad got into the trucking businessfairly early on in life. He was introduced toit by his brother and I think he was 15when he started out delivering furniture.It’s all grown from there. I have uncles

who are truck drivers, cousins who aretruck drivers – we really are wholly andsolely a trucking family.”

Muscat Haulage is based in Yass on thecentral coast and the father-son combinationunite to offer a range of services.

“With the LT I haul sand and gravel. Dadlends a hand with this type of work too buthe also takes care of the grain and fertiliserwork. We handle the heavy haulage jobsand Andrew looks after general flat topwork carting steel,” explains Chris.

Chris hauls mainly for Canberra Sandand Gravel, clocking over 3500 kilometreseach week, while Tony and Andrew workwhere it’s required, travelling as far a fieldas they’re needed.

Locals to the Yaas area for more than 30years, Chris explains that buying a Super-Liner to work alongside their other truckswas a big decision.

“Bringing a Mack into our line-upwasn’t a small decision for dad. He’s verywell thought of in the area and a lot ofyounger blokes come to him for help withtheir trucks. He’s an approachable sort ofbloke and people just know that he’ll helpthem when he can. I know that having a

Mack with our name on it has made a fewother businesses take a second look atthe brand. That’s a good thing for Mackas a company but it’s also a way of lettingus know that we’re doing good work forour customers too.”

With two generations of the Muscatfamily firmly behind the wheel,Chris’s older brother Michael helpsout now and then with the mechanicalside of the business, doing the “funjobs” as Chris calls them.

It’s easy to trace the Muscat name backthrough the transport industry. They dotdifferent times in history in a wide rangeof transport related work and it seemsthe future might be much of the samethanks to Blake and Ethan, Chris’s twoyoung sons.

“It looks like they might step into myshoes somewhere down the track. They aretruck mad at the moment. They get in andtry to do their best to help. Mind you, itsometimes makes it a bit harder but you’vegot to let them have a go.”

Chris’s red Super-Liner was a big hit withthe boys the second they saw it. The photoshanging on their bedroom walls says it all.

Five generations after Robert Selkirk hand-moulded his first brick, the rich clay deposits of the Victorian Goldfields continue to yield

Australia’s premier bricks. And Mack trucks are there to deliver them.


It was 1854, just three years after thediscovery of gold at Ballarat that 13year old Robert Selkirk arrived inVictoria from Scotland. His family waspart of the massive wave of migrationthat caused the colony’s population toexplode by 550% during that history-making decade.

Selkirk Brick Pty Ltd can be tracedback to the prosperity following theGold Rush. Robert Selkirk learned thecraft of stonemasonry from his fatherand later became a bricklayer. He madehis first bricks by hand at Allendale,north of Ballarat, in 1883.

“Robert made just 6000 bricks perweek and they fetched $3.50 perthousand,” says his great-grandson, JimSelkirk, a company director of the SelkirkGroup of Companies, and a member ofthe fourth Selkirk generation to beinvolved in the family business.

In 1892 Robert invested in brick makingmachinery, the first of many technologicalchanges that have enabled the companyto expand and prosper across fivegenerations. Proud to be Australianowned and Victorian based, products

carrying the Selkirk name are marketedthroughout south eastern Australia andexported to Asia and New Zealand.

“Our commitment to technology andinnovation continues to this day withthe introduction of Ultrapanel, modularwall panels that are made from cellulosefibre-reinforced concrete,” explains IainSelkirk, the company’s works directorand another member of the fourthSelkirk generation.

“We are also a substantial producer ofconcrete blocks and pavers, withmanufacturing plants at Shepparton incentral Victoria and Stratford in Gippsland.”

From its humble beginnings in 1883,the Selkirk Group of Companies is todayan industry leader with an annualproduction capacity of over 80 millionbricks and pavers.

Despite recessions, automation,computerisation and forced closureduring WWII, the Selkirk group hascontinued to grow, providing stableemployment to more than 160 peoplewhile remaining focussed on developingsuperior products and service.

Throughout the years, Selkirk has

invested an incredible amount of timeand dedication to the manufacture oftheir products and has honed theirprocesses along the way. With theprecision manufacture of their products atime-tested art form, the delivery of thebricks also remains an important focusfor the company.

With more than 50 million bricks totransport each year, Selkirk turned tothe reliability of the Mack brand to getthe job done.

But as Mitchell Leviston, Fleet Managerfor Selkirk explains the decision to gowith Mack wasn’t made lightly.

“We had a big decision to make andwe needed to ensure that the right choiceof truck was made. We examined all ofour options thoroughly before agreeingto go with Mack. I’m happy to say thatbringing Mack on board has definitelybeen the right decision.”

Mack Trucks Australia is a company thatshares the focus on customer care that hashelped make Selkirk the third largest brickmanufacturer in Victoria, and Levistonexperienced first hand the level of supportoffered by Mack representatives.

The Selkirk Advantage


“I can stand here now and say that I’dlook to buy a Mack truck again simplybecause of the type of service that wasafforded to us by our local Mack sales rep,Don Meluccy. Don spent a great deal oftime with us ensuring the trucks wepurchased were right for the job at hand,and that the price didn’t put pressure onour profitability.”

Busy researching different truck modelsand their capabilities; Leviston found thatDon’s hands-on approach to the situationwas invaluable.

“Before we even started seriouslythinking about going with Mack, Don gaveus a demo for about a week so that all thedrivers could have a go at operating it. Hehad set it up for what we wanted to do.Don took the truck out himself for a coupleof trips and came back to me withrecommendations as to the gearbox set upand the diff ratios required to carry out our

application in the best and most fuelefficient manner.

“Don also suggested that we considerincreasing our horse power from 350 to470. This has proven to be correct. Heknew his stuff and that gave us anassurance that the people behind the brandwould back us up when we needed it.”

Selkirk took delivery of four MackVisions in August 2004.

“Our Visions are proving to be the mostreliable trucks we’ve ever had. We’ve nothad any problems with them at all duringthe first 100,000 kilometres travelled.”

Each of the 470Hp Selkirk Visions are setup as prime movers pulling Freighter tri-axle trailers with forklifts mounted ontothem to unload their cargo of bricks.

The trucks complete two loads a dayinto Melbourne, Geelong or Bendigo,carrying 7920 bricks each trip. The 24.5tonne load is equivalent to one averagehouse lot.

The Selkirk company has noticedconsiderable advantages in the time theyhave been using their Visions, savingmore than $1000 a week on fuel.

“Compared to our past trucks, whichwere giving us about 1.7 kilometres per litre,the Visions are getting 2.2 to 2.3 kilometresfrom each litre. This equates to about a$1200 per week saving in fuel costs.”

Leviston adds that the benefits of buyingVision don’t stop there.

“Not only are the Visions the most fuel

efficient trucks we’ve ever had, they’re alsothe most comfortable and user-friendlytrucks we demonstrated during ourtrialling of different brands and models.

“All of our drivers voted for the Visionwhen I sat them down and asked them fortheir preference. It was important for meto include the drivers in the decisionmaking process. After all, they sit in themfor up to 12 hours a day.”

Leviston also contends that the look ofthe Vision played a part in the decisionmaking process.

“Our industry is a highly competitiveone, and we don’t do a great deal in theway of formal advertising. We rely a lot onword of mouth for business, so it wasimportant that our trucks lookedimpressive on the road. We felt that Visionhelped distinguish our fleet from others inthe industry. This has proven to be thecase, as we often have customerscomment on how good the trucks look.”

It’s remarkable the effect an eye-catchingtruck can have on your bottom line. Withfour Selkirk Visions travelling more than8000 kilometres each week, they are doingtheir fair share of promotion work for thecompany, creating an interest amongstpotential customers.

After such impressive results, Levistonsays, “I can safely say that these fourVisions won’t be the last Mack trucks webuy. The advantages they offer us areexceptional. There’s no other word for it.”

Robert Selkirk, founder of theSelkirk Group of Companies.

SELKIRK TIMELINE

1854Selkirk family

arrives in Victoria

from Scotland

1962Australia’s first

tunnel kiln and

world’s first fired

by butane gas

1883First Selkirk

bricks made

by hand

1965Australia’s first

fully automated

brick plant

1900Company moves

to current

Ballarat site

1982Selkirk acquires

Phillips Bricks,

Bendigo

1905First continuous

kiln producing

six million bricks

per year

1983First Selkirk

pavers marketed

1921Robert Selkirk

dies, aged 81;

son James takes over


Shepp Brick,

enters concrete

products market

1935James dies

prematurely;

sons William and

Ronald take control

1994Jamie Selkirk

becomes first of the

fifth generation to

join the company

1943Production

ceases due to war;

reopens 1945


Stratford Brick

and Paving

1955Selkirk introduces

Australia’s first

brick packaging

2000Prime Minister

John Howard

opens new

Ultrapanel plant

“Not only are theVisions the most fuelefficient trucks we’veever had, they’re alsothe most comfortable

and user-friendly truckswe demonstrated.”

“Mack offers a quality, comfortable,tough machine with lots of grunt and it isa brand that you can rely on.” That’s whatAustralia’s greatest ever bull ridingchampion thinks about Mack trucks andlet’s face it, Troy Dunn has spent as muchtime touring the rodeo circuit in the backof a truck as he has riding bulls.

Known as the toughest sport on dirt,Troy has conquered the rodeo ring,rough-riding his way into the pages ofhistory. Now, as he hangs up his spursafter more than 20 years in the spotlight,Troy has regrouped his focus and isdedicated to helping raise the profile ofbull riding on Australian shores.

“Rodeoing is our heritage here inAustralia just as much as it is in theStates. My aim is to see bull riding as bigas any other sport in this country. I don’tsee why it can’t be; it’s exciting, it’s edgeof your seat sort of entertainment andthat’s what we’ve got to make it be. Wewant to have the very best fellows outthere on the very best bulls, and have itall here in Australia. People really have to

be entertained these days, otherwise theyjust seem to get bored.”

Troy together with his wife Jacquelineand their young children Lathan andTyrah are hard at work laying thefoundations to help realise this goal. Ontheir property 60 kilometres south ofProserpine, Troy is breeding cattle andraising bucking bulls. The bulls beingreared at Troy’s North Queensland homehave a big future ahead of them, withTroy steadfast in his belief that qualitybulls will mean quality entertainment.

Now working on the land as a beeffarmer, Troy has become highlydependent on the use of trucks in andaround the working life of his property.

In a bid to increase product exposure tothe livestock transport industry, Mackrecently built on Troy’s continued supportof the brand, providing the rodeo greatwith a Premium 4x2.

Set up as a rigid 4x2 truck and trailerwith a GCM rating of up to 36 tonne, Troyuses the Premium to deliver cattle to thesaleyards. Troy also puts the Premium to

work carting his bucking bulls toBullriding Australia events held in centraland northern Queensland, as well astransporting horses to compete in state-wide campdrafting competitions.

Troy also plans to use the truck as apromotional tool for his Goldbucklemerchandise.

“We’ll have the truck on display at eachof the Bullriding Australia events andinclude it in any promotions I may attend.Also, it will be used on my cattle propertyfor moving stock and taking cattle tosales and meatworks.”

At the 2005 Bullriding AustraliaSuperbull Series event held inRockhampton, Troy was awarded for hislifetime of athleticism and success in thebull riding arena both here andinternationally, and was formally declaredAustralia’s Greatest Bull Rider.

Held at country music great LeeKernaghan’s hotel, the Great Western,Troy was honoured in front of a crowdof hundreds with Mack Trucks Australiarepresentatives also attending the


Beyond the BuckleWhat happens when a rough-rider turns truckie?

Australian legend Troy Dunn tells us whatit’s like swapping bulls for bulldogs.

event to congratulate Troy for his twodecades worth of achievements.

Gary Bone, Senior Vice President forMack Trucks Australia said that he wasexcited about working with Troy.

“Troy is without doubt the best knownbull rider of our time in this country.What he has done, and continues to do,for the sport of bull riding is a hugeaccomplishment.”

Initiating the relationship between thetwo was an easy going process, with Troyalready a vocal supporter of the brand.

“Mack is a product I have alwaysadmired,” he said.

Before he reached his tenth birthdayTroy was already a seasoned rough-rider,starting his career riding calves at age nine.

Troy explains that his dad had ahelping hand in the beginning but hispersonal determination and passion forthe sport had a lot to do with his focusand commitment.

“My dad did rodeos for a little bit of fun.He helped me a bit at the start, but I mainlylearned how to ride by practising andtrying different things out. As I got older, Irode steers and junior bulls, and I also rodebareback horses and bulldogged.”

Hitting the professional circuit in 1989,Troy grew to become one of the World’sTop 5 bull riders to ever compete. His longlist of accomplishments on the pro tour isyet to be matched by any other Australian.

Troy joined the American tour in 1990,a move that helped raise his earnings tomore than $1 million in prizes.

As a seven time Professional BullRiding World Final qualifier, Troy madeinternational news in 1998 when hebecame World Champion.

“It was without a doubt one of the bestmoments of my life,” he said.

Troy believes that educating everydayAustralians will help people realise justhow remarkable this sport is.

“To the bull, it’s nothing personal but sometimes there are bulls that arecranky old fellas, and if you fall off and get underneath them, then it’s your ownfault,” he says.

“Some blokes don’t like the sportbecause they think they are not incontrol. But I have control of my mindand body. It’s about learning to deal withfear of the animal.”

Troy shares his decades of advice andfirst hand experience with up and coming

stars through his national bull riding school.This is another way Troy believes he canhelp promote and develop the sport.

“I plan to be more active in promotingprofessional bull riding in Australia. It isthe fastest growing sport in America anda rider won $1.5 million at Vegas recently.Millions of people watch it on cable TV,and I hear it’s big in Russia.

“I want to increase my involvement inbull riding development through bullriding schools, supplying qualityequipment and assisting top Australian

riders make the transition to the highdollar USA PBR Tour.”

Troy retired in late 2005 and isdedicated to working alongside BullridingAustralia to improve the future of thesport in this country while also furtherdeveloping his cattle property.

As a beef farmer, Troy knows firsthand how important reliable machineryand equipment is.

“When something is your livelihoodyou need to make sure you are workingwith the best possible equipment. Ibelieve the Mack Premium would suit anyapplication required in the farming andgrazing business. Whether movingequipment or livestock it has the powerto do it with ease.”

Troy said that he chose a medium-sizedtruck because of the fuel economy.

“These days the price of petrol isunpredictable. I wanted a truck that wouldn’tchew through the fuel or my wallet.”

Troy’s Premium 4x2 has a 370Hpelectronically controlled 11-litre enginewith a 16-speed ZF synchromeshtransmission. The front disc brakesprovide that extra margin of stoppingpower while the fully suspended cab isfitted with power mirrors and windows.The Premium was designed specifically tohelp make short haul deliveries easy andefficient, and Troy has tried and tested hisrig in some harsh conditions withimpressive results. Not that the Premiumhas been all good news...

“I went for a run and wanted toovertake but it wouldn’t go over103km/p,” he said. “I rang the serviceguys up and they said there was a lawabout the speed limiters.

“I told them, ‘I’ll have to have a word toJohnny Howard about that’.”


“These days theprice of petrol isunpredictable.

I wanted a truck that wouldn’t chew

through the fuel or my wallet.”


The rapid advance in diesel enginetechnology over the past two decades hasgiven truck operators significant gains inproductivity and notable reductions inoperating costs.

These advances have been, in part,driven by the ongoing quest to achieve areduction in the harmful emissionoutputs made by the engine, namelyparticulates and nitrous oxides.

As the chart opposite shows, theresults have been a win for theenvironment while providing users withtangible improvements in power, torque,fuel economy, durability and reliability.

The range of truck and engineimprovements, from new air managementsystems and the wide use of electronics,has enabled truck designers to producevehicles that are far more efficient,productive and environmentally friendly –allowing the community to benefit fromlower transportation costs and a cleanerenvironment.

In Australia and around the world, theongoing quest for a greener environmentwill move up a notch in 2007/08 when thenext round of diesel emission legislation for

heavy on road vehicles comes into effect. Australian Design Rule (ADR) 80/01

signifies the next stage in a series ofsignificant reductions in diesel engineemissions. This ADR will be effective from2007 and applies to any new model truck

introduced into the market that year. ByJanuary 2008, all trucks will need to containengines that comply with this standard.

The ADR emission legislation generallymirrors the European standards for dieselengine emission outputs. The currentADR (80/00) is based on the Euro 3

standard where particulate matteremissions must be less than 0.10 gramper kilowatt per hour and nitrous oxidesless than 5.0 grams per kWhr.

Diesel engine emission legislation inJapan and the USA has also seen similarsignificant reductions in emission outputs.

ADR 80/01 works to enforce asignificant reduction in emission output –an 80% reduction in particulates and a30% reduction in nitrous oxides over thecurrent regulation.

The quest for cleaner engines isongoing, with the next level of reductionsalready being proposed for Australia for2010/11, following the European Euro 5developments planned for October 2009.The nitrous oxides level will again reduceby over 40%.

In the quest for lower emission outputs,most truck suppliers have, up until now,employed the same types of technology –to varying degrees and largely driven bythe home market needs i.e. Japan, Europeand US requirements. The focus has largelybeen on improving engine design, usingincreasingly sophisticated fuel injectionsystems and electronic engine management.

Delivering a Greener Future

1966 1996 2001

TORQUE

POWER

POWER DENSITY

SPEED

FUEL CONS.

EXHAUST EMISSIONS

250%

200%

150%

100%

50%

0%

-50%

-100%

As truck owners gear up to play their part in the environmentalmovement of the 21st century, we take a look at what the

new legislation will mean for our transport industry.

Truck performance improvements

TechnologyEqualsChoices

To achieve ADR 80/01 compliance,engine manufacturers have employedthree very different solutions. The choice incompliance methods therefore spills overto the individual truck manufacturers, witheach company ultimately choosing theirpreferred engine and reduction method. Asa result, the choice facing Australian truckoperators in 2007/08 will become morecomplex. They will now have to considerhow each emission method works andselect the most appropriate truck and thusengine for their intended application.

The three emission technologies can bebroadly categorised into two main types:Engine Centric and Chassis Centric.

Engine CentricMost Japanese, US and some European

sourced engines will have their emissionsolution contained within the engine henceis considered engine centric in design.

In this category, the most widely usedmethod will be Exhaust Gas Recirculation(EGR), where varying portions of theexhaust gas is recycled through theengine to achieve the required reduction.

The other unique engine centric solutionincludes Caterpillar’s ACERT which uses asophisticated array of air management andfuel injection technology to achieve thesame level of emission output.

These engine centric solutions focus onthe combustion process to minimise thenitrous outputs and use a type of specialtreatment in the exhaust to achieve theparticulate reduction.

The engine centric solutions generallyrequire little operator intervention tomaintain the system. Most of the EGReffects are taken up in the truck design.Typically larger cooling systems arenecessary as these engines inherentlyreject more heat to the cooling system.Compared to today’s equivalent engines,they are also generally less fuel efficient.

Chassis CentricThe chassis centric solution uses a

special reagent injected in the exhaustsystem (liquid urea – a harmless ammonialiquid). This process, commonly known asSelective Catalytic Reduction (SCR) usesan array of devices on the chassis and inthe exhaust system – aimed at reducingthe nitrous level. This reagent is contained

in a dedicated tank and is typicallyconsumed at 5% of the diesel fuel rate –50 litres per 1000 litres of diesel.

At this stage, the supply and cost of theurea solution has yet to be established.

The chassis centric solution will beused mostly by European truck and bussuppliers, and some of the largerJapanese truck models.

For the operator, the choice of emissionsolution will be largely determined by thetruck supplier, so for the operator,choosing the truck brand that best suitstheir needs becomes important for morereasons than previously considered.

Now, more than ever before, enginetechnology will impact on the vehicleoperating costs. Many truck and enginemanufacturers will employ different chassisand drivetrain combinations in an attemptto minimise any adverse impacts this newtechnology may have.

Coinciding with the change in dieselemission legislation is the introductionof a new, lowermaximum noiselevel for trucks.For larger units,with enginesabove 320kW inoutput, there willbe a verysignificant 4dBAreduction innoise required,from 87 to 83. Asa comparison, a typical pop up toasterproduces 80 as the bread is finished,while an electric drill can be around 95– hence a small change in the level isvery noticeable.

And for the first time, truckmanufacturers will have to provide thetested levels to the authorities so that

roadside checks can be conducted. This ADR (83) also refers to noise

emitted by compressor discharge andservice brake valves, which will thenrequire silencers (72dBA limit).

The results of this change in legislationwill be two fold. Forthe truck operator,the use ofencapsulation toshield the engineand transmissionwill become morewidespread, addingto the cost ofmaintenance andimpacting on theproductivity of the

units. However for the driver and thecommunity at large, the noise reductionwill be a welcomed development.

As 2007 approaches the change inlegislation certainly promises one thing.Australia will move forward with theinternational transport community toensure a greener future for everyone.

To achieve ADR 80/01compliance, enginemanufacturers haveemployed three verydifferent solutions.

✓ Fuel consumption 2 – 5% less than today✓ Reduction in CO2 greenhouse gases

due to lower diesel consumption✓ Same technology as ADR 80/02 (Euro 5)

• Technology not proven• New truck cost increase $5,000 – $10,000• Add urea consumption of 3 – 5% of

fuel @ XXXX per litre• Urea availablility uncertainty• Chassis layout challenges• Weight increase 80 – 120kg

• New truck cost increase $5,000 – $10,000• Fuel consumption 0% to + 5%

more than today• Higher heat rejection by 20 – 30% => more

cooling capacity needed• HP ratings reduced by 5 – 10%• Weight increase 20 – 80kg

✓ Not dependent on a urea network – fill and go

✓ Technology proven and in use in USA✓ Little impact on chassis layout

Selective Catalytic Reduction (SCR) Exhaust Gas Recirculation (EGR)

Your choice in Emission Technology

ENGINEEGR

Low PM

DPF

Diesel (Through Flow) Particulate Filter & Muffler

Low NOx

Low NOx out of engineManage NOx formationwith CEGR

Urea

SCR

Selective CatalyticReduction with NH3

Low NOxLow PM

Low PM out of engine Manage soot formation andlow oil consumption with combustion and power cylinder

USA AND JAPANESE ENGINE BASED

EUROPEAN AND JAPANESE CHASSIS BASED


The international market and their preferred choice of system


Larry Is A Whiskey Man

STARTLINE

An Australian first in Supercar sponsorship guarantees V8 veteranLarry Perkins and his team the spotlight going into 2006.

Long-time V8 Supercar team ownerLarry Perkins recently announced hehad reached agreement with JackDaniel’s Tennessee Whiskey as thenaming rights sponsor of his V8Holden team for 2006.

To be known as Jack Daniel’s Racing,the three-year deal between the six-timeBathurst 1000 winner and the world’snumber one-selling whiskey is the firstmajor sponsorship of its kind in V8Supercar racing.

Jack Daniel’s replaces Castrol as theteam’s main backer and will have fullbranding on the two-car HoldenCommodore team featuring regular driversSteven Richards and Paul Dumbrell, startingat the Clipsal 500 in Adelaide in March.

“This is a major coup for our team tobring a completely new sponsor into theV8 Supercar Series,” said Larry.

“Jack Daniel’s wants to promoteresponsible drinking and have recentlystarted a sponsorship in NASCAR inthe United States. This is an extensionof that way of thinking into theAustralian market.”

In 2005, Jack Daniel’s entered theNASCAR Nextel Cup in the UnitedStates, sponsoring a Chevrolet drivenby Dave Blaney and run by RichardChildress Racing.

It was the first time that NASCAR(National Association of Stock Car AutoRacing) had allowed distilled spiritssponsorships in its series and the


Larry InAction

company’s arrival in the Australian V8Supercar Series is a further promotion of itsmessage of responsible drinking worldwide.

“With the NASCAR sponsorship in the US,Jack Daniel’s branded messaging hasfocussed on responsible drinking,” saidMichael McShane, vice president of Brown-Forman Beverages and Jack Daniel’s regionaldirector for Australia and New Zealand.

“We plan to implement a similarlyeffective responsibility message – ‘PaceYourself. Please Drink Responsibly’ as ourcore message in our branding in the V8Supercar Series and, like everything we do,our marketing will be directed to adultaudiences of legal drinking age.”

Focussing on what is to come trackside,Larry said, “We have had a solid 2005 seasonbut fighting for the championship in 2006 iswithout doubt our sole objective.”

And Larry knows how to fight. After morethan 30 years worthof history-makingracing, time has notwearied the hunger towin or the ability ofthis racing legend.Now, with so muchchange in the air andhis eyes firmly set onthe year ahead, youcan’t help but feel theexcitement of what’sto come. But beforeyou can trulyappreciate this periodin Larry’s life, youneed to know where he’s been and what he’saccomplished.

Having so many notches in a belt mightinflate the egos of some people, but Larry isa humble man born in an unyielding part ofAustralia deep in the Mallee country ofnorth-western Victoria.

Dubbed the ‘Cowangie Kid’, Larry takeshis nickname from his hometown. A dryand dusty spec on any map, Cowangie islike many of the towns in this region; smalland drought stricken. But one thing smalltowns seem to produce without rain is hardworking people.

The son of trials driver Eddie Perkins,Larry is not really a conventional sort ofbloke and began his racing career at a youngage on the family farm. Shrugging offsuggestions of anything mainstream, Larryperched himself behind the wheel of atractor and took to tearing up paddocks. Helater changed the direction of his racingslightly and traded in tractors forVolkswagen-powered formula vees.

With his love of tractors remaining aconstant throughout his life, Larry hasaccomplished more than three decadesworth of unforgettable racing achievements.He has competed in a broad cross section ofthe racing sector, turning his hand at

everything from round Australia rallies toFormula One. He has also been fortunate tocompete overseas with teams including UK-based Ralt for whom he won the EuropeanFormula Three championship. It was afterthis victory that he graduated into FormulaOne and competed for teams includingSurtess, Ensign, Brabham-Alfa, and BRM.From 1974 to 1978 he competed in 11 racesbefore returning to home shores.

His arrival marked a return to fortune,winning the Formula 5000 single-seaterchampionship and partnering Peter Brockfor three big wins. What followed issomething Larry describes as his greatesttreasure – when, as team owner heconquered Bathurst a further three times.

Perkins, who rose to the peak of worldmotorsport – making 15 Formula 1 GrandPrix starts in the 1970’s as well as finishingfourth in a Jaguar at the Le Mans 24 Hour in

1988 – began runninghis own race team in1986 after a successfulthree and a half yearstint with the famousHolden Dealer Team.

Racing victoriesaside, Larry is also aremarkable engineer,building and designingmany of his Bathurst-winning cars.

“I’m an engineer whodrives,” says Larry.

Initially running as aprivateer Holden

Commodore driver, Larry’s driver andengineering talents won him the contract torun the official Holden/HSV racing squad in1988 and 1989 before returning to run hisown team.

Oil giant Castrol began backing Perkinson a naming rights basis from 1993, thesuccessful partnership running rightthrough until the end of the 2005 V8Supercar Championship Series.

It was during this time that Larry’s teamwon three Bathurst 1000’s, 12 rounds of thetough V8 Supercar Series and finished runner-up in the championship on four occasions.

With a remarkable racing history bothas a driver and owner, Larry could spendhis time reflecting on what he hasaccomplished. His career is unlikeanything Australia has ever seen or is everlikely to see again. Instead, Larry choosesto focus firmly on what’s happening todayand what he can do to influence thefuture. He is busy drafting for the cars tocome and leaves the memories at thedoor. Maybe he believes that history iswhat you make of today. If so, one thing iscertain, Larry Perkins’ racing team has anexciting future ahead of them and theirnew deal with Jack Daniel’s might just bea sign of things to come.

“We have had asolid 2005 season

but fighting forthe championship in 2006 is without

doubt our soleobjective.”

Larry winningBathurst in 1997.

Getting ready forthe home stretch

at Bathurst.

Larry with theMarlboro team and

Brock – a winning duoin ‘82, ‘83 and ‘84.

On the podium withBrock in 1983.


DOGBITES

EMU is busy again this year, travellingnation wide to educate and excitechildren about animals and animal care.The RSPCA’s Education Mobile Unit(EMU) attended the International Expofor Kids, or the Kids SuperShow, held onthe Gold Coast from 6 – 8 January at the

Convention and Exhibition Centre. There was loads of entertainment for

the kids including more than 130exhibitors with face painters, pony ridesand trampolines. EMU added to the fun,entertaining more than 4000 kids overthe three day event.

For the seventh consecutive year, Mackcontinued their support of the B105Christmas Appeal, raising valuabledonations for the sick kids at the RoyalChildren’s Hospital in Brisbane.

The B105 Christmas Appeal is a charityclose to the hearts of many Mackemployees and is something that all levelsof the company take part in each year.

This Christmas Mack raised $4500, acompany record. The meaningfuldonation was two fold with staffcollecting more than $2,200 with Brisbane

office and factory workers digging deepfor the cause. Gary Bone, Senior VicePresident then matched the efforts of histeam dollar for dollar, donating a grandtotal of close to $5000 to the appeal.

The donations collected the previousyear in 2004 helped fund paediatricresearch and purchased lifesavingequipment. Mack is sure that the samevital areas will benefit from the 2005appeal and would like to wish thehospital and its patients all the very bestfor the New Year.

Caring for Kids

Mack Trucks Australia recently announcedthe appointment of a new Regional SalesManager for the QLD and NT regions.Damien Matthews has taken up the keyrole and is based at Brisbane Head Office,located at Westgate Street, Wacol.

Damien will be responsible forsupporting and directing the sales forceswithin his designated area ofrepresentation and is looking forward tothe new challenge.

Damien joins Mack following anextensive career within the area of capital

equipment sales and has held managerialroles with companies including Komatsuand Hastings Deering.

In announcing the appointment, Dean Bestwick, National Sales Managerfor Mack said that he was excited by the placement.

“Damien has accumulated almost tenyears of service in the field ofequipment sales and I have no doubthis experience will prove highlybeneficial to the entire team, especiallyin the area of mining truck sales.”

New Man at Mack

EMU at SuperShowA Mobile Service Unit is the latestinnovation to come from Mack’s Brisbane Workshop.

Truck owners across South EastQueensland and beyond can now havetheir servicing and maintenance needsalong with trailer repairs, carried outon home soil.

Jason Meurant, Service Manager forthe Brisbane Workshop says that theMobile Unit has a lot to offer customers.

“Our new mobile service unit can travel tothe customer at a time that suits them. Thecustomer can choose the time, the place andit also gives them the opportunity to take alook at the work while it’s being done.”

The Unit was developed as anextension to the services already onoffer at the Brisbane branch and canhelp save on operator costs and time.

“It can be quite costly for the customerto have trucks delivered in for servicing.The Mobile Unit saves on those costs, andit has the advantage of being able to workon a number of vehicles at the one time.”

For more information or to arrange a booking phone Jason Meurant on 07 3718 3640.

ServiceGoesMobile


DOGBITES

In a bid to highlight the importance ofresponsible drinking, Jack Daniel’s hasdeveloped an Australian first ininteractive tours. You can now learn howthe world’s number one whiskey is made,tracing its production through the ages.Offering adults an insight into the world

famous product, The Jack Daniel’sExperience is a mobile distillery tour andwill be travelling throughout Australia onthe back of a black Super-Liner LT. Theinteractive experience measures 20metres in length and is 5.5m wide.

Consumers will be immersed in the rich

heritage of Jack Daniel’s through theengagement of their five senses.

More importantly, Jack Daniel’s ishoping that an increase in educationand awareness will promote their keymessage of ‘Pace Yourself, PleaseDrink Responsibly’.

Jack onthe Move

Mack Trucks Australia recentlyconfirmed their commitment to customersatisfaction when a group of threerepresentatives took flight to visit theGateway to Queensland’s Outback.

Mack’s Toowoomba dealer, QueenslandTyre Centre (QTC), supplied a plane andpilot to shuttle the Mack-men 90 kilometreswest of Roma to the tiny town of Mitchell.On board were Mark Bowen, Toowoomba’sMack Retail Area Representative, DuaneRichardson, QTC Operations Manager andBrian Wapshott, Regional Service Managerfor Mack Brisbane.

The trio visited the Booringa ShireCouncil, a valued Mack customer, to helpwith the consultation process regardingoperating conditions.

Flying High

Champion drag racer Ben Brayunveiled the car he believes will give him the ‘edge’ in regaining theANDRA Australian Top DoorslammerSeries title, the Castrol Edge HoldenMonaro CV8Z.

Powered by a 511 cubic inch BAE

aluminium engine topped with PSI screwsupercharger, the engine producesapproximately 3000 horsepower.

The Castrol Edge Monaro will make itscompetition debut at the Summer-nationals on 9 – 11 February at theWestern Sydney International Dragway.

Monaro TopDoorslammer

R E V E A L E D


SALESFOCUS

You know you’ve batted a fair innings inthe transport industry when you’vesupplied trucks to three generations ofthe one company – grandfather, father,and son. For Paul Schulz this is one ofthe greatest achievements of his 11 yearhistory as Retail Area Representative forMack in Victoria, and he’s ready to keepthe ‘big hits’ coming.

“Selling trucks is a challenge that’s forsure. I’ve worked for other brands in thepast but it’s what I’ve accomplishedworking with Mack that I am the mostproud of. I’ve had the opportunity to bein this industry long enough to supplytrucks to three generations of the onetransport company, and that’s notsomething you can do everyday. It takestime, dedication to your customers and abelief in your product.”

Born in Germany, Paul and his familysettled in Perth when he was 14. Hisparents owned and operated a smalltransport company in Western Australia,instilling in Paul a respect for trucks andthe work they do.

“Trucks are what keep this countrymoving. Give them a job to do and itgets done – whether it’s carting stock orfuel, or shifting equipment and

resources. There’s a truck for just aboutany application you can think of. Theyearn people a living and help keep therest of us happy.”

Paul headed to Melbourne fresh out ofNational Service and decided a careerwith trucks was right for him.

“I’ve been selling trucks now for quitea while. I’ve worked with White andWestern Star along the way. I first joinedMack in 1995 and have been here eversince. It’s the best job I’ve had and it’sthe people that I meet along the way thatmakes this job something special.”

Friendships are not easily made orkept and Paul counts himself lucky tohave made lasting friendships withcustomers and workmates alike.

“If someone asked me what the mostrewarding part of this job is I’d have tosay the friendships I’ve developed withsome of my customers and the people Iwork with. Knowing that there are suchgreat people in this industry keeps memotivated. It motivates me to sell greattrucks to great people.”

Paul explains that Mack shares a longand valuable relationship with thepeople of country and suburban Victoria,a relationship spanning almost 30 years.

“When Mack first opened a branch inVictoria it was based in Campbellfield.I didn’t have the opportunity to work atthe original premises with Mackmoving to our current location about20 years ago.”

Paul is based at Mack’s Somertonbranch located in north Melbourne.

“The Mack people make our brandspecial. Across the branches we havelong term staff who are well known andliked by customers and that goes a longway with building a support base thatpeople can trust,” explains Paul.

Paul believes that in Victoria, Mack isgiving the competition a good run fortheir money thanks to a successful salesteam, a product that speaks for itself anda company attitude that teachescustomer focus is key.

“What’s truly great to see is that Mackhas people who are dedicated todevelopment. We are all willing to go theextra mile and it shows. We havededicated employees who are passionateabout a great product, and we aim toprovide consistency in service at alltimes. When you put all of this togetherit adds up to a pretty impressive scorewith customers.”

Trucks and Good Friends

What more could you ask for?


EVENTSMarch

Superbike WorldChampionship: Australian LegPhillip Island Circuit, Phillip Island VIC

1 – 26 Bulldust to Bitumen… and Beyond Rockhampton Regional Art Gallery, Rockhampton QLD

3 – 5 Boots ‘n’ Bush Country Music Festival Warwick QLD

4 – 5 2006 WesternationalsKwinana WA

10 – 11 WooloramaWagin WA

11 – 12 EMU: Greenbank ShowGreenbank Showgrounds, Brisbane QLD

15 – 26 XVIII Commonwealth GamesMelbourne VIC

17 – 18 South East Field DaysLucindale SA

23 – 26 Clipsal 500Adelaide SA

29 – 31 Minebox Expo Inc Oil & Gas 2006 Claremont Showgrounds WA

29 – 1 EMU: Toowoomba ShowToowoomba Showgrounds QLD

30 – 2 Australian Grand PrixMelbourne VIC

30 – 2 Gippsland Field DaysWarragul VIC

31 – 2 National Tradesman’s ExpoRNA Showgrounds, Brisbane QLD

April1 – 30 Bulldust to Bitumen… and Beyond

Mackay Art Space Gallery, Mackay QLD

6 – 8 Western Australian Constructionand Mining ExpoMcCallum Park, Perth WA

6 – 8 Form & Function Building and Architectural Exhibition Sydney Convention Centre, Darling Harbour NSW

7 – 9 Hawkesbury National Fiddle Festival Hawkesbury Showground, Clarendon NSW

17 Gladstone Harbour FestivalGladstone QLD

21 – 23 V8 Supercar Series Round 2: V8 InternationalAuckland, New Zealand

27 – 28 Kapunda Farm FairKapunda SA

28 – 30 Katherine Country MusicMuster Outback Heritage MuseumKatherine NT

28 – 30 The 29th Annual Charters Towers Country Music FestivalCharters Towers QLD

May4 – 6 Ag-Fest Rural Fair

Launceston TAS

4 – 6 Agro-TrendBundaberg QLD

5 – 7 Tocal Field DaysPaterson NSW

6 – 31 Bulldust to Bitumen… and BeyondMuseum of Tropical Queensland, Townsville QLD

9 – 10 Murray Downs Field DaysSwan Hill VIC

12 – 13 EMU: Biloela ShowBiloela Showgrounds QLD

12 – 13 Murrumbidgee Farm FairYanco NSW

12 – 14 V8 Supercar Series Round 3Barbagallo Raceway, Perth WA

13 Burrandowan Picnic RacesDurong QLD

20 – 9 Harry Redford Cattle DriveAramac QLD

22 EMU: Morayfield East State School Morayfield QLD

24 – 25 CivEnEx Sydney Showgrounds, Homebush Bay NSW

24 – 25 Cotton Trade ShowMoree NSW

June2 – 12 South Australian

CM Festival & Awards Barmera SA

6 – 8 Elders Farmfest Kingsthorpe QLD

9 – 11 WinternationalsWillowbank QLD

9 – 11 V8 Supercar Series Round 4Shanghai, China

9 – 12 Moreton Bay Family Fishing Challenge Redland Bay QLD

9 – 18 Beaudesert Country and Horse Festival Beaudesert QLD

14 – 17 New Zealand National Agricultural Field DayHamilton, New Zealand

15 – 17 PRIMEXCasino NSW

21 – 23 Queensland Safety ShowBrisbane Convention & Exhibition Centre QLD

Keep your eyes peeled

early this year with

channel Ten airing an

Australian version of

the US program

The Biggest Loser.

A couple of Mack

trucks were taken on

set in Sydney to show

competitors what

heavy really means.

Spot the Mack


ON LONG HAULS YOU’LLNEED TO KEEP A COOL HEAD

WHEN YOU’RECLIMBING THECORPORATE LADDERYOU NEED THE RIGHTKINDS OF SHOES

HAULING A LOAD? THE RIGHTBELTS MAKE ALL THE DIFFERENCE

A FINELOOKING RIGALWAYS BRINGS ASMILE

ALL MERCHANDISE ISNOW AVAILABLE ONLINE ATwww.macktrucks.com.au

MACKMERCHANDISE

NCM00753-D Bulldog Solid Key Chain $12.00

FANRIDERQAS Rider Steel Cap Boot $129.95

FAN151NAV Retro Cap $19.95

FAN140 Mack BlueSinglet $21.90

FAN154 OLD Yellow Truck$23.50

FAN114 Ink Classic Polo$49.95

FAN165 Navy Twill ShirtShort Sleeve $54.45

FAN163Sand Twill ShirtShort Sleeve $54.45

FAN008Mustang Ladies’Black/Silver $34.95

FAN003 White Ladies’ShoestringSinglet$24.95

FAN013 Red AuthenticRinger T-Shirt$25.40

FANRRUNNER Road Runner Stripes $19.95

FANAKUBRACOOL Coolibah Akubra$139.95

FANRAMBLERRambler Shoe$99.95

FANRALLY Street Shoe$49.95

NCM0076Oval Bulldog Key Chain $12.00

NCM7116RD Model Dump Key Chain $12.50

NCM7211CH Belt Buckle$22.50

NCM7215Vision Sleeper Cab Belt Buckle $22.50

NCM7216RD Model Dump Belt Buckle $22.50


SOMETIMESYOU GOTTAHAUL ALITTLEEXTRA

YOUR RIGWON’T GETFARWITHOUTREFUELLING

MACKMERCHANDISE

CODE DESCRIPTION SIZE COLOUR QTY UNIT PRICE TOTAL

ORDERED BYNAME

ADDRESS

STATE P/CODE

PHONE (W) (H)

EMAIL

DELIVERED TONAME

ADDRESS

STATE P/CODE

PHONE (W) (H)

EMAIL

Please list any additional items on a separate sheet of paper. We deliver by AustraliaPost or by overnight courier to anywhere in Australia. Freight charges as follows:

To order any of the items you’ve seen here, just fill in the form below and send it to PO Box 364, Richlands, QLD, 4077.

Freight charges (inc GST)Orders up to $110.00 $15.00Orders over $110.00 $25.00

ORDER FORM

NO 24 TONNE, HARDENEDSTEEL OFFICE TRAVELLINGAT 100KPH IS COMPLETEWITHOUT A NICE PEN

IT’S NOTUNCOMMON TO HAVE MORE THAN ONE LOVEON THE ROAD

FAN221 Pen and Box-SatinChrome $32.90

FAN218 Wall Clock $160.00

FAN0950Golf Bag$292.85

FAN502Umbrella$27.90

NCM0944Two Ball Golf Gift Pack$19.95

FAN505Duffel Bag$39.90

FAN501Toilet Bag$24.90

FAN503Large Back Pack$39.90

NCM1042StainlessSteel DogDish $28.00

FAN208StubbieCoolers$6.00

NCM7341StainlessSteel TravelMug $19.95


LETTERS

Truckies Dig Deep As a resident of Glen Innes in New

South Wales I would like to thank MackTrucks for their support of the recentBeardies Festival. Many people may notrealise that Glen Innes used to host amajor show for the district, but thatceased some time ago now. Theestablishment of this fundraising festivalis a terrific way of filling the void left byour annual show. Thank you to everyonewho participated on the day and a specialthank you to those who donated. I am sureour local hospital thanks you too.

Name not suppliedGlen Innes NSW

Building a LastingImpression

My wife and I would like to take thisopportunity to thank the factory staff for theprofessionalism and friendliness shown on ourtour of the Wacol premises in Brisbane. Kathy– you are a wonderful tour guide and weenjoyed your commentary and jokes greatly.

As visitors to your country, it wascomforting to be treated in such a kind andhelpful manner. We found the techniquesand technology used by your plant to bevery interesting.

Mr & Mrs McMillanNew Zealand

What’sGoing On?

Send your pictures, letters,stories, anecdotes and othercorrespondence to:

Leah DavisBulldog EditorMack Trucks AustraliaPO Box 364 Richlands QLD 4077Phone: 07 3718 3497Fax: 07 3718 3392Email:[email protected]

Letters may be edited due to space restraint

To join our mailing list, simplyemail your postal details to theabove address, or contact yourlocal Mack branch.

B-Model ManiaContinues

My husband Peter loved your 2005Christmas card and from the photo here youcan see why. Peter has worked his way frompanel beater in the smash repair business totruck restorations. He is a big fan of Macksand I need not look any further than the Mackmerchandise catalogue for presents. The

Bulldog magazine is also a big hit. Here is a photo of two of the trucks Peter

restored and drove to Alice Springs for theHall of Fame Reunion. They are a 1962 B-61and a 1946 404 Diamond T.

Peter & Georgina ClaptonSherwood Restorations VIC

IT’S TIME TO SEE A MAN ABOUT A DOG

MACK PRODUCT RANGEMACK PRODUCT RANGE

www.macktrucks.com.au ®

BIGFOOT TITAN SUPER-LINER

TRIDENT VISION FLEET-LINER VALUE-LINER

METRO-LINER QANTUM QANTUM 8x4 PREMIUM 4x2

PREMIUM 6x2 MIDLUM MV16 MIDLUM EXTREME

Visit your local Mack branch today.

Mack Trucks Australia Pty Ltd

20 Westgate Street, Wacol QLD 4076

Ph: (07) 3718 3500

Fax: (07) 3718 3392

MTA 0277 297x210 [P] Chasing.indd 1 26/8/05 8:38:37 AM

Bulldog Vol 3

Documents

Transcript of Bulldog Vol 3