Bulk SMS – The 5 Big Benefits

1. Open Rates

98% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone

sounds impressive but when compared to the 20% average open rates of email it’s even better. Not to mention the fact that of those 20% of e-mails that are actually opened the

average open time on these is about forty eight hours. So if you want to make sure that your message is seen by the

highest percentage of people in your marketing database – choose SMS every time.

2. Speed and Flexibility

All businesses should be geared to react to the fluidity of the modern business world, as flexibility and adaptability are key to reacting to the ever changing market conditions. With the virtual zero lead time in bulk SMS marketing, campaigns can be conceived of and delivered to their target audience in a

matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of new deliveries. A bulk SMS

service such as that offered by Text Republic, allows businesses to immediately respond to the events of the day

or to a competitor’s promotions almost instantaneously.

3. Low Cost and High ROI

Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to

medium sized businesses. Bulk SMS marketing on the other hand has such low set up and running costs that campaigns

can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. With this cost effectiveness and high return in investment,

bulk SMS marketing is an almost essential marketing tool for any modern SME.

4. Highly Targeted

The days when business owners and marketing managers could send out marketing messages into the ether in the hope

that they would land on their target audience are over. For any company with even one eye on costs, it’s now essential

that every marketing message is as highly targeted as possible.

As bulk SMS marketing is permission based everyone who receives a message will –

a) already have a relationship with you, and;b) have agreed to receive marketing messages from you.

These two facts means that these targets are already customers as well as being hot leads for new sales. It’s an

accepted fact that it’s between 5 to 7 times easier to resell to existing customers than to gain a new customer and a bulk

SMS service is the perfect way to market to existing customers.

5. Personalisation

SMS messages can be personalised to the recipient and delivered to their pockets within seconds. They can also be

personalised based on the customer’s previous buying behaviour and demographics. They can even be location based as well as individually sculpted based on different

stores and different regions of the country.

To try and achieve this level of personalisation in any other form of marketing would be a very costly exercise. With bulk SMS however, it can be done for almost no extra cost as well

as having a uniquely powerful impact on the recipient.

Source: http://sjainventures.com/