THEBRA NDBUILDING

build a brand for business

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What is a Brand?

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A brand is not

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A logo.

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A brand is not

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the product.

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A brand is not

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An identity.

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A brand is a person’s gut felling about product, service or organization.

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In other words…

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it’s not what YOU say it is

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it’s what THEY say it is

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Why is branding so hot?

1 People have to o many choices and to o little time.

2 Most offerings have similar quality and features.

3 We tend to base our buying choices on trust.

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The are so many brands on market. How do we decide which to buy?

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TRUST

TRUST CONES FROM MEETING AND BEATING CUSTOMER EXPECTATIONS.

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AND HOW. dani

Start by defining your brand.#1

Consumers think with both their rational and emotional brains. Defining brand is like a journey. answer the questions below:

1 What is your brand's mission? 2 What are the benefits and features of your products or services? 3 What do your customers and prospects already think of your brand? 4 What qualities do you want them to associate with your brand?

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build a Brand Like Rock Star !#2

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“Branding like a Rock Star” is about passion, it’s about values, it’s about being part of a tribe; something bigger than yourself, almost in a religious ense. Bands like The Grateful Dead were able to inspire that level of passion and dedication and devotion.

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Consider what is driving your business.#3

Consider what is driving your business.

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What does it believe in, what is its purpose and who are its brand heroes. These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

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Aim to build long-term relationships with customers.

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Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding — be clear who your company is and be true to the values that drive it every day.

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Speak to your customers with a consistent tone of voice.

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It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service.

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Don't repeat the same message in the same way over and over again.

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Alternatively, aim to make your key messages work together to build a coherent identity.

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Don’t try to mimic the look of chains or big brands.

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Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.

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Be innovative, bold and daring ‒ stand for something you believe in.

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Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding. dani

Always consider your branding when communicating with customers.

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Don't lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission. dani

The old way of stamping your logo on everything won't cut it.

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The future of branding is fluid and engaging — respect your customers' intelligence by not giving everything away up front. Generate some intrigue and allow them to unearth more about your brand for themselves. This is the way to foster ambassadors who revel in telling other people what they have discovered.

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By following attachment, there are some information I searched on Internet about the brand issue.

Although they may not 100% correct, but it does help me to take a next step and to learn more

about how to establish a brand.

THANKS