BULGARIAN FURNITURE CLUSTER -
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Transcript of BULGARIAN FURNITURE CLUSTER -
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BULGARIAN FURNITURE CLUSTER -
Mrs. Genoveva ChristovaPresident
Wisdom alone cannot cure the Bulgarian furniture industry, but the Team work can!…
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Why in cluster?
How to stay competitive in increasing competition?
How to keep pace with Europe?
How to be noticed when coming from a small country?
DESIGNSTUDIOS
UNIVERSITIES
NGOs
FURNITURE MANUFACTURERS
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Why in cluster?
COMPETITIVENESS SPECIALIZATION – COMPETITIVE
ADVANTAGES INTERNATIONALISATION/ EXPORT OPTIMISATION + SYNERGY : common purchase
of materials, common supply, etc EFFICIENCY MORE BUSINESS!
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Bulgarian Furniture Cluster is a
nationally based business organization, established in
2009.
There are 31 members of the cluster divided in following groups: 22 SMEs furniture manufacturers from the whole supply chain 5 design studios, 2 NGOs – Association of Bulgarian Designers + CHERGA 2 educational institutions - ISIA Florence + TU
that have decided to join their resources, capabilities and potential with the purpose to increase their competitiveness at foreign markets!
Who are we?
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Who are we?
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Where are we?
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What are we doing?
FAB LAB
DesignImprovement
Quick WinProjects
EducationTrainings
International Trade
Coordination
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Leadership (Ambitious + Energetic) Cluster Coordination 3 sub-groups: ( markets & logistics,
innovation & product development, technology & processes)
Sharing information and resources Equal treatment of each member (neutrality) Mutual trust!
How we are doing?Coordination
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OP Competitiveness – Clusters grant scheme Individual Grants for each member: technical
modernization; ISO 9001, ERP systems, etc CBC Projects: BFC + SFC ESF (BFC + Exemplas/UK) – skills
assessment / gaps analysis
Quick WinProjects How we are doing?
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International Trade Main cluster activity
Joint orders – LIGNA GROUP Ltd Joint Marketing Activities - Fair participation, like:
The Sleep Event London 2010 & 2011 Milano Design Week 2011 (via Tortona) imm Cologne 2011 HI Design Valencia 2013
Trade missions (b2b) – Holzcluster Austria; The Chair Triangle in Italy
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Sleep event in London 2011 - 2012
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• Aggregate turnover of about 25 mln. Euros (5.2 mln Euros directly from cluster orders) • 4 SMEs above 50% from their turnover• Aggregate employment of 2753 people• Economic growth of 14% in the years of crisis ( as per the result in 2012)
• Aggregate turnover of about 25 mln. Euros (5.2 mln Euros directly from cluster orders) • 4 SMEs above 50% from their turnover• Aggregate employment of 2753 people• Economic growth of 14% in the years of crisis ( as per the result in 2012)
Economic data 2012
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5 685 hotel rooms in Europe Preferred supplier for 2 Hotel Groups in
Germany
RESULTS: 2006 - 2012 RESULTS: 2006 - 2012
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2300 CITROEN showrooms in France700 finished within the first 6 months of 2012
RESULTS: 2006 - 2012 RESULTS: 2006 - 2012
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Dining sets for 12 Home Furniture Stores in Finland
RESULTS: 2006 - 2012 RESULTS: 2006 - 2012
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EducationTrainings Cluster activity
Joint master degree in Design (ISIA Florence + NBU Sofia); graduate placements
ESF (BFC + Exemplas/UK) – skills assessment / gaps analysis
OP Competitiveness ( BFC + University of Leicester, UK) – middle management, supervision, process management
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DesignImprovement Cluster activity
Design workshops – Black Sea 2010 & 2011 – 8 new products for cluster members
Creation of identity – critical success factor for the future of our business!!!
CHANGES collection in London and Milano
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Design workshop – Black Sea 2011
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Cooperation with Sofia Tech Park Fab Lab (fabrication laboratory) is a small-
scale workshop offering digital fabrication ( 3D Printing)
Innovation & Design
FAB LAB Cluster activity
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The myth of Balkans’ individualism or business
development via direct competition! The competitive advantage + smart specialization
of each company in the group! Strategic approach and new way of thinking Branding and identity Being noticeable beyond your own borders!
Conclusions!
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Thank you very much for your attention!
Let’s get clustering!