Building Your Personal Brand: Establishing Rock-Solid Authority
Transcript of Building Your Personal Brand: Establishing Rock-Solid Authority
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Establish Your Authority
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Authority is a kind of power. It is the right to determine what others do.
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But it is more than that. It also includes the ability to do so.
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In order for you to establish authority in your niche, you need to expand your knowledge of the industry.
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There are three steps to gain authority…
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Two come naturally… if you do the first one right
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That first step is research. And this is where so many Internet marketers fall down.
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Research feels too much like school, and most entrepreneurs couldn’t wait to leave. They wanted to do, rather than to learn.
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But the problem is that without the research, all you ever see is your niche.
Simply being knowledgeable about your niche does not make you an authority.
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If you do enough research, then you begin to move ahead. You learn about context. Context is the environment in which your niche lives.
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Within that environment there are other niches; some that complement yours, and others that are just on the fringes.
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But power comes from understanding how they all work together.
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And when you know that, then you can lead the thoughts of others.
That is the third step: Leadership
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True leaders have willing followers. If no one is following you, then you are not leading them.
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But, when people start to listen to you, to consult your opinion before taking action, then you can say that you have authority in your niche