Building Your Epicure - Jennifer Fong's Blog | Business ... · –Tips for choosing a home based...
Transcript of Building Your Epicure - Jennifer Fong's Blog | Business ... · –Tips for choosing a home based...
Building Your Epicure Business with Social Media
Presented by Jennifer Fong http://jenfongspeaks.com
Download Today’s Slides
http://JenFongSpeaks.com/Epicure
Today’s Topics
• What Social Media Can Do For Your Business
• How to Use Social Media Well
• Social Media for Recruiting
• Virtual Parties for Booking
Why Social Media?
Increased Sales
Increased Bookings
Recruiting Without Borders
Better Follow-Up/Customer
Service
Time Management
Decide how long
List your tasks
Set a timer!
Social Media Tools
Which Tool Should I Use?
• Start with Facebook – Largest social network
– Over 1 billion users globally
– If Facebook were a country it would be the world’s 3rd largest
– Great place to connect with your warm market
– Share Epicure’s Facebook Page content
Facebook Profile - PERSONAL
Facebook Page - BUSINESS
Facebook Group - TEAM
Facebook Event
Getting Started with Facebook
• Optimize your Profile – Photo (Yours! Not your logo) – About – List your Business – Link to your Consultant Website – Review Privacy/Post Settings
• Clean it up! – Remove inappropriate photos – Review Pages, Groups, Songs, TV, etc.
Social Media for Personal and Business Use
Personal Use
• Friends and family exclusively
• Private profile
• Share whatever is accepted within your circle
• Express your opinions freely
Business Use • Friends, family, customers,
prospects • Public profile • Share some personal
information • Share resources your business
contacts will value • Everything you share reflects
on your business, other consultants, and your company
Status Updates • Share what you’re doing
• Share resources and links
• Provide content related to product
• Talk about your business as it relates to YOU – Don’t ask people to spend money
• Talk about your interests
• Comment on what others are doing
• Be a friendly human being
What Should I Post? • If your goal is Recruiting…
– Tips for choosing a home based business
– Advantages of running your own business
– How to work at home with kids – Inspiration/Personal development
quotes – Enthusiasm about what you’ve earned – Love for your team!
What Should I Post?
• If your goal is Booking/Sales – Celebrate hosts/share how much they
received free – Hold virtual parties to highlight the fun of
an in-person party and demonstrate why it’s worth the time
– Share recipes you’d make at a home party – Highlight recipes featuring products/point
out how product is used in recipe – Point out how using Epicure products saves
time and money
Sample Status Updates (Profile)
Appropriate • Tips for saving time making dinner
(link) • Congratulations to Sue on her
brand new Epicure business! • Congrats to Jane Smith who earned
over $100 in Epicure products by partying with her friends last night!
• I am just LOVING the recipes in Epicure’s new Summer Lovin’ catalogue! The Oh Canada Flank Steak is amazing! (link)
• Butter Chicken…it’s what’s for dinner thanks to Epicure’s Butter Chicken mix! (photo)
Inappropriate • Check out all these great
products! Click here to order. (link)
• Want to fill your pantry for free? Book a party with me! (link)
• I have 3 slots left. Who wants to have a party? Message me!
• If you need extra money, try Epicure. Click here for more info. (link)
• Epicure is having a sale! Shop Now! (link)
Don’t Reinvent the Wheel!!
Virtual Parties for Booking
• Goal: Booking
• What is it?
• When should it be held?
• Where should I hold one?
• What products should I show?
• Do I need to host coach?
• How do I do one successfully?
Recruiting with Social Media
The best place to recruit is the in-home
party
Don’t be “that” consultant
Reach out privately, at the
right time
Celebrate company & team
success
Be ethusiastic about specials
without the “ask”
Use hashtags Work at Home Forums
“Friend” your prospects
Get permission to email
Recruiting Posts
Social Media Etiquette • Build relationships first
• Post appropriately and be nice
• Don’t ask people to spend money through your profile
• Use your photo and real name
• Don’t overdo the games and apps
• Avoid self-promotion on Epicure’s social media presences
More Resources for You
• http://jenfongspeaks.com/Epicure
– This presentation
– Helpful resources
– Free articles
Thank You!
Jennifer Fong Direct Sales & Social Media
Consultant and Speaker
• Blog: http://jenfongspeaks.com
• Facebook: http://facebook.com/jenfongspeaks
• Twitter: http://twitter.com/jenfongspeaks