Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors

Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors Mark Finnern SAP Chief Community Evangelist & Mentor Herder

© 2011 SAP AG. All rights reserved. 2

Entrepreneur and Author Seth Godin in his book Tribes

* Page 30 in Tribes. We need you to lead us.

are SAP’s Tribe

Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.*

http://www.amazon.com/gp/product/1591842336/ref=cm_rdp_product_img


SAP Mentor Initiative

SAP Mentors are the top community influencers of the SAP Ecosystem. Most of the ~140 mentors work for customers or partners of SAP. All of them are hands-on experts of an SAP product or service, as well as excellent champions of community-driven projects.

More at: http://sapmentors.sap.com

http://sapmentors.sap.com/


SAP Mentor Magic Example: OpenUI5

http://scn.sap.com/community/developer-center/front-end/blog/2013/11/20/reasons-why-sap-should-open-source-sapui5


OpenUI5 with a little help from the SAP Mentor Friends


SAP Executive Michael Reh Announcing OpenUI5 @ SAP TechEd Bangalore 2013


SAP Mentor Monday Webinar: UI5


Lesson 1: Select Your Members WiselyCommunity Nominates SAP Mentors

Nomination Process 2x per Year: • March in time for Sapphire• August for

SAP TechEd now SAP d-code

1. Community nominates Candidates [example]

2. Suggestions are collected and talliedExtra weight for nominations from SAP Mentors

3. Final List is assembled using following criteria: Candidate's Expertise, Solution/Regional Needs, Diversity

4. New SAP Mentors are announced publicly via blog post and introduce themselves to the community via a public SAP Mentor Monday Webinar [example]

http://scn.sap.com/community/sap-mentors/blog/2014/03/22/sap-mentor-nominations-open-spring-2014

https://streamwork.com/activities/viLv4h30hWSKMru8r6ON3m?seasip=sap


Lession 2: Create a Culture of ExcellenceSAP Mentor Magic Foundation

Lead By Example

Passion

Constructive in Your Criticisms

No Culture of Entitlement

Inclusion

http://scn.sap.com/docs/DOC-35514


SAP Mentors as Trusted Advisors

Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011


Lesson 3: Create an Identity


Mentors Jamming SAP’s Culture #suithugger Campaign Sapphire / SAP TechEd Madrid

http://www.flickr.com/photos/tags/suithugger/


Lesson 4: Fight Measurable KPIs

If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.Antoine de Saint-Exupery

http://www.brainyquote.com/quotes/authors/a/antoine_de_saintexupery.html

http://www.brainyquote.com/quotes/authors/a/antoine_de_saintexupery.html


What Would Marilyn Pratt Do? Flash Mobmostly organized by SAP Mentors [video]

http://www.jd-od.com/2011/11/21/what-would-marilyn-pratt-do/


Lession 5: Have a Graceful ExitSAP Mentor Alumni

http://wiki.scn.sap.com/wiki/display/SAPMentors/SAP+Mentor+Alumni


We have just started!Questions? More @ http://sapmentors.sap.com

http://sapmentors.sap.com/

Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors

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