Building Your Brand to Find a Job
description
Transcript of Building Your Brand to Find a Job
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The New World of Job Search
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Is the résumé dead?
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It’s not about what you know but who you know….
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What is a personal brand?
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Why a personal brand?
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• Differentiate
• Achieve Goals
• Gain Confidence
• Increase Visibility
• Develop Trust
• Build Your Network
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Where do you go after planning your personal
brand?
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PersonalPersonalNetworkingNetworking
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7 Steps To BuildingOnline Relationships
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be authentic
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Be Authentic
• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do
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What is a blog?
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• Updated Frequently• Community: Writer/Reader/Commenter• Chronological Entries• A Social Media Tool• Tool to Establish Thought-Leadership
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What is a blog?
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A place to share stories and establish trust.
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• What do you want to write about?• What are your goals?• Who is your audience?• What is your budget?• How much time can you spend on:
– Promotion– Development– Learning to use technology
Blog Strategy
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• Writing good content is key–Don’t think too hard. React.–Authenticity
• Your unique perspective• Lists. Lists. Lists.• Make a Video• What do YOU do?• Connect with your target Audience
Content! Content! Content!
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• Email to Contacts the news about the blog
• Add URL to all communication mediums– Email– Business Card– Social Media Networks– Traditional Marketing– Press Release
• Talk it Up!
Launch Your Blog or Post
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A business oriented social networking site
Mainly used for professional networking and has over 48 million registered users
in 170 industries
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#1: Your Profile
• Upload a GOOD Photo
• 100% Completion
• Use Email address as your last name
• Keyword out your profile
• Integrate! Link Your Blog
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#1b: Profile
Show all your affiliations in your profile – your past companies, educational
institutions, and activities
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#2: Uploading Contacts
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#3: Recommendations
• Recommend first
• Ask. Ask. Ask.– Use custom invite text
• Actually do it.
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#4: Groups
• Join Groups (not too many) and Participate.
• Meet People Through Group Discussion
• Ask Questions
• Consider Creating Your Own Group
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Connect With Me
http://www.kylelacy.comTwitter: @kyleplacy
Phone: 1-765-610-5965