Building your Brand? Create Productive B2B SocialCampaigns with these Tips

Building a brand is an important albeit a difficult process for managers to undertake. But if handleddeftly, it can give your lead generation, revenue and reputation a good boost.

Allow us to share these six important tips in a B2BMarketing.net Post by Nicole Davies.

1. Get vocal about your business

In order to succeed in highly competitive B2B market you need to come across as a valuable player.The best way to do this is to establish your social presence. As soon as you have a well-functioningsocial media site, share valuable industry news your followers and potential clients could findengaging and entertaining. Don't be afraid to keep track of your competition's undertakings,especially if your targets overlap.

2. Use different channels

B2B commerce can be carried out via different social media channels. Facebook is still the mostpopular choice to drive B2B sales and build brand awareness before you initiate first contact withprospective clients. However, you need to be aware that the world of social media does not endthere. Effective use of Twitter and LinkedIn together with paid social - promoted Tweets, sponsoredFacebook content, LinkedIn Ads - is quickly becoming today's marketing standard.

3. Get the numbers straight

Having a company's Facebook page is a credible proof of your professionalism. The key to Facebookmarketing is the numbers. Potential clients will be more impressed with 10,000 followers, ratherthan just 100. To make your social presence more valuable, do share links to external content. It willhelp your followers associate you brand with other reputable companies. Create one account thatwill bring together all your services and products.

4. Stay in touch with the right people

Research shows that 80% of social media B2B leads are generated by LinkedIn. The biggestadvantage of LinkedIn is that you can reach out not only to other B2B companies, but alsoindividuals who make purchasing decisions. To make your company more visible, engage in groupdiscussions, share some insightful tips, or offer useful advice. It will give your company morerecognition.

Related Post: Cream of the Social Crop: A List of Social Media Influencers to follow on Twitter

5. Improve your Tweets

To use Twitter marketing effectively you need to know that it's all about being at the right place theright time. Hundreds of conversations and professional exchanges happen on this platform,therefore it is essential - and extremely easy - to engage in weekly Twitter chats.

6. Become a blogger

Yet another technique to attract more B2B buyers is to set up a professional blog or a YouTubechannel to educate your clients. It is also a great place to tell the story of your brand, shareexpertise, publish testimonials, and showcase your portfolio. Make your content easy to share andactively promote it through your own social media channels.

Related Post: A Guide for a First-time Business Blogger

Belinda Summers works as a Business Development Consultant for CallboxInc. She helps businessesimprove and maximize their marketing campaigns by providing expert advice on lead generation andappointment setting. She provides tips and trainings on telemarketing, email, social media, andother marketing strategies.

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