Building the triple bottom line.final

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Robert P. Franke, AICP Urban Visions, Inc. http://theurbanvisions.com October 14, 2010 2010 Sustainable Florida Conference

description

Government's influence on where and how to redevelop can be used to strengthen its human capital, improve the natural environment, and assist businesses in maintaining profitability while serving community interests. While most recognize the Triple Bottom Line as a business approach, communities involved in redevelopment can also use it when formulating redevelopment strategies. Learn how this approach can help policy makers and businesses reinforce their accountability to community through sound planning practices.

Transcript of Building the triple bottom line.final

Page 1: Building the triple bottom line.final

Robert P. Franke, AICP

Urban Visions, Inc.http://theurbanvisions.com

October 14, 2010

2010 Sustainable Florida Conference

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“ A hundred years after we are gone and forgotten, those who never heard of us will be living with the results of our actions.”

Oliver Wendell Holmes, US Supreme Court Justice (1902-1932)

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REDEVELOPMENT “undertakings, activities, or projects in a

community redevelopment area for the elimination and prevention of the development or spread of slums and blight, or for the reduction or prevention of crime, or for the provision of affordable housing.”

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SUSTAINABLE DEVELOPMENT Sustainable development… meets the

needs of the present without compromising the ability of future generations to meet their own needs.

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TRIPLE BOTTOM LINE The triple bottom line (abbreviated as

"TBL" or "3BL", and also known as "people, planet, profit") is a measure of organizational (and societal) success in terms of economic, ecological and social values.

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Almost all local government bodies share certain characteristics: a continuing organization; the authority to undertake public activities; the ability to enter into contracts; the right to sue and be sued; the ability to collect taxes and determine a budget.

Areas of local government authority usually include: public schools; local highways; municipal services; and some aspects of social welfare and public

order.

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PROFIT – PROFIT -

PROFIT

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163.345  Encouragement of private enterprise.-- (1)  Any county or municipality, to the

greatest extent it determines to be feasible in carrying out the provisions of this part, shall afford maximum opportunity, consistent with the sound needs of the county or municipality as a whole, to the rehabilitation or redevelopment of the community redevelopment area by private enterprise. (emphasis added)

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REDEVELOPMENT IS GUIDED BY: FLORIDA STATUTES, CHAPTER 163, PART

III LOCAL COMPREHENSIVE PLANS LOCAL CODES OF ORDINANCES LOCAL LAND USE AND ZONING CODES LOCAL DESIGN GUIDELINES

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POLITICAL PROCESS

NEIGHBORHOOD CENTERED

ECONOMICELEMENT

QUALITY OF THE BUILT

ENVIRONMENT

PUBLIC INVOLVEMENT

SUCCESSFUL REDEVELOPMENT

5 KEYS TO SUCCESSFUL REDEVELOPMENT

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NEIGHORHOOD CENTERED Neighborhood has distinct boundaries Involve stakeholders Establish shared vision

PUBLIC INVOLVEMENT SHARED VISION IDENTIFY ASSETS OF NEIGHBORHOOD Redevelopment plan should be based on assets Use workshops/community meetings/charrettes Create clearing house for redevelopment information

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QUALITY OF THE BUILT ENVIRONMENT Shared vision Comp plan amendments Zoning code changes Design regulations Other code revisions Agency management

ECONOMIC ELEMENT Implement shared vision Have funding variety Tax increments Tax abatements Revolving loan pool Restructure permit fees

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POLITICAL PROCESS Shared Vision Leadership: Public (Elected)/Private

(Unelected Leaders) Involve Stakeholders Establish Clearly Defined Goals

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THE COMMON THREAD?

SHARED VISION!

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Identify community assets as well as needs; Strengthen community capacity; Act as catalyst for entrepreneurship in

neighborhoods; and Act as catalyst for business in

neighborhood centers and edge commercial

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A CHECK LIST OF CRA PLAN BASICS FOR THE TRIPLE BOTTOM

LINE

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COMMUNITY PLACEMAKING TRANSPORTATION / MOVEMENT ENVIRONMENT RESOURCES BUSINESS BUILDINGS

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DOES YOUR CRA PLAN… Provide for affordable housing Provide for job opportunities Promote access to government services Provide access to transportation / movement Promote improved quality of life Involve residents in decision making process Create community networks and interaction Include children in the planning process

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HELPING PEOPLE: Affordable Housing:

Develop partnerships: Habitat for Humanity, Community Development Corporations, For-profit businesses; and

Provide incentives: land, down payment/mortgage assistance, design services

Jobs: Develop partnerships: Chambers of

Commerce, County Economic Development Agencies, Enterprise Florida, School Boards, Local Business (contractors, retail, industrial)

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HELPING PEOPLE continued: Access to government services:

Websites, meetings, newsletters, kiosks, signage Access to transportation:

Land Use and Zoning, Bus Routes / Shelters, Community Trolleys, Sidewalk Connections, Greenways

Improved quality of life A combination of the above; Identify crime reduction actions and opportunities;

and Involve neighborhood children

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DOES YOUR CRA PLAN… Promote design regulations / guidelines Promote efficient use of land Provide for a redevelopment design process Provide for Way Finding Provide for recreation (active and passive) Promote inclusive communities Promote crime prevention through design Promote lighting standards to minimize

overage

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DOES YOUR CRA PLAN… Provide for convenient public

transportation Provide links between modes of transport Limit the number of required parking

spaces Provide for shared parking Promote walking and cycling Provide local amenities within reasonable

walking distance

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DOES YOUR CRA PLAN… Provide green spaces and linkages

between green spaces Provide for green design (architecture /

engineering) Provide for multi-modal transportation Provide for community gardens or local

farmers’ markets Protect existing habitats

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HELP THE ENVIRONMENT Provide green spaces

Streetscapes, neighborhood parks, pocket parks, native plants, involve neighborhood children

Provide for green design (architecture / engineering)

Tie to incentives, provide design assistance, update codes, green infrastructure

Provide for multi-modal transportation Build partnerships: local transportation agencies;

amend Comprehensive Plan and land development codes, rebuild bicycle / pedestrian connections

Provide for community gardens or local farmers’ markets

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DOES YOUR CRA PLAN… Promote historic preservation Promote use of low environmental impact

materials during construction Promote the use of locally reclaimed

materials during construction Promote water use efficiency in projects Encourage composting Encourage the reduction of noise and

light pollution

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DOES YOUR CRA PLAN… Provide administrative incentives Provide for financial incentives Provide for planning and land use

incentives Provide for marketing incentives

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HELP BUSINESS Provide administrative incentives

Streamline development review / building permit review (one-stop approval)

Site selection assistance Restructure permit fees for CRA projects Waive fees such as demolition Provide technical assistance for property

owners and small businesses

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HELP BUSINESS continued Provide for financial incentives

Tax credits / abatements Loans or interest subsidies Local, State, Federal Grants or Loans Micro loans using local banks and savings and loans Public assembly of land Shared cost of upgraded / new utilities Environmental remediation cost Relocation costs / training costs Per Job Bounty Cash Payments for Developer’s Costs

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HELP BUSINESS continued Provide for planning and land use

incentives Land use / zoning amendments (new zoning

for old land) Create density bonus program Mixed use land use designation Prepare and complete streetscape projects

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HELP BUSINESS continued Provide for marketing incentives

Prepare market analysis for target industries / business

Assist with local business promotion Hold design competitions to generate interest Work with local businesses and media Assist with recruiting / job fairs

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AUSTIN, TEXAS The City of Austin began implementing

sustainable guidelines in the early 1990s through Austin Energy Green Building (AEGB), the first comprehensive program in the U.S. designed to encourage sustainable practices in residential, commercial and municipal construction.

In 2000, Austin became one of the first cities to require Leadership in Energy and Environmental Design (LEED®) Silver certification for its new municipal buildings.

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PORTLAND, OREGON Commitments made for the following:

Reduce greenhouse gas emissions from City operations to 10% below 1990 levels by 2015

Will recycle 85% of waste stream materials from City facilities by 2015

Ensure all white copy/printing paper used by the City will be 100% post consumer recycled content by 2015

Will improve watershed health by managing 50% of stormwater from City facilities using sustainable strategies

Use best management practices in reducing water usage in City facilities and operations to 1997 levels

The Bureau of Planning and Sustainability will collect relevant performance measures

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SEATTLE, WASHINGTON Mayor Greg Nickels has released the city’s 2006-

2007 Environmental Action Agenda, which builds on Seattle’s leadership in the fight against climate change and outlines how the city will restore its urban forest, protect water quality and build healthy communities.

The four pillars of the Action Agenda - the Climate Change Initiative, the Restore Our Waters program, the Green Seattle Initiative and Healthy People & Communities - link the health of the urban ecosystems to the prosperity, health and social equity of the city as a whole.

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LET’S TAKE A LOOK AT SOME FLORIDAPROJECTS THAT HAVE USED THESE

SUSTAINABLE TECHNIQUES IN REDEVELOPMENT.

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CHILDREN’S PLANNING

INITIATIVEAs part of the CRA’s planning process, the CRA staff organized a charrette for adults in three communities; and concurrently, the communities’ children were asked to participate in their own planning workshop to identify what they liked about their neighborhood and what things they’d like to change. This program was an APA Florida award winner.

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The City recently embarked on a project that included a breakwater, a 92-slip marina, the 7,200 square foot Harbormaster Building housing a restaurant and professional offices, and a 21,000 square foot Class-A office building known as the Ice House. The second phase of the development, the construction of two buildings totaling 72,000 square feet of mixed-use space, was recently completed. The mixed-use condominium is a model that offers interesting possibilities to creative developers.  As a part of the public/private partnership, the city invested $1.2 million along the pier to construct a waterfront promenade, landscape pedestrian plazas, and install new railing and historically styled lighting. 

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WATERFRONT MIXED USE

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TECOLINE STREETCARTampa’s wonderful downtown streetcar system is in the midst of expansion. The TecoLine system will be expanded to go from the Convention Center to Whiting Street. Underground utilities are being relocated and laying the track began earlier this year. Station construction and completion are scheduled for the fourth quarter 2010.

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WYLAND MURAL Wyland’s 10’ x 1,000’ mural is adorned with mangroves, inspired by the Everglades, in addition to manatees, coral reefs, dolphins, turtles, mangroves and other sea life. Over the next year, this wall will be transformed into Wyland Walk, a fully remodeled corridor spanning the length of the world-renown mural, featuring park benches, lush landscaping and a spiraling walkway marveled with sea-toned colors of recycled glass.

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The City of Doral, located in Miami-Dade County, hired Iler Planning Group (IPG) to develop the City’s first Green Master Plan. The Green Plan establishes strategies for reducing the City’s contribution to global warming. The Plan was an APA’s Florida award winner.

GREEN MASTER PLAN

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Recipients receive assistance

with rent for the first year for

a new or expanding business.

It will pay one-half or up to

$600 a month to the landlord

for qualifying businesses.

COMMERCIAL RENT SUBSIDY

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Intended to increase homeowner occupancy in the CRA in order to provide economic support to the downtown businesses 

Designed to attract new residents to targeted areas within the CRA

There is no income limitations   Persons currently residing

/claiming homestead exemption in the CRA district are not eligible

Multifamily or Office Conversion to be restored to single family: $20,000.00

Single family detached housing (zoned RB-2, RPB or currently renter occupied): $10,000.00

Single family detached infill housing: $10,000.00

HOME OWNERSHIP

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RESOURCES: FLORIDA INCENTIVES TARGETED INDUSTRY INCENTIVES:

Qualified Target Industry Tax Refund (QTI) Qualified Defense and Space Contractor Tax Refund (QDSC) Capital Investment Tax Credit (CITC) High Impact Performance Incentive Grant (HIPI)

WORKFORCE TRAINING INCENTIVES: Quick Response Training Program (QRT) Incumbent Worker Training Program (IWT)

INFRASTRUCTURE INCENTIVE: Economic Development Transportation Fund

SPECIAL OPPORTUNITY INCENTIVES Rural Incentives Urban Incentives Enterprise Zone Incentives Brownfield Incentives

FLORIDA OPPORTUNITY FUND

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WEBSITES OF INTEREST http://www.sustainable.org http://www.ceres.org http://bestbusinesscenter.org http://icma.org http://cityofseattle.net/news/detail.asp?

ID=6340&Dept=40 http://www.portlandonline.com/bps http://web.archive.org/web/19991105232005/

www.ci.austin.tx.us/sustainable/matrix.htm

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Visit us at: http://theurbanvisions .com

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