Building The Business case to Use social Media For Recruitment
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Using Metrics To Support the Business Case for Social Media By Ann Barrett Director, eRecruitment & Social Media Strategy
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Some information on how to use metrics to build out your business case to participate on social media. This document will provide some insight into what specific things your company can do to build and maintain an online presence.
Transcript of Building The Business case to Use social Media For Recruitment
Using Metrics To Support the Business Case for Social Media
By Ann Barrett
Director, eRecruitment & Social Media Strategy
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Social Media Member Distribution
Social Media Channel Penetration by Age
3Baby Boomers are the fastest growing demographic to adopt social media.
We started doing some analysis and found employees were already on social media platforms. We thought we could leverage their presence as brand ambassadors through their network connections to build brand awareness and attract candidates.
Q1 Q2 Q3 Q40
5,000
10,000
15,000
20,000
25,000
30,000
Number of Sun Life Followers on LinkedIn 2012
What The Data Told Us
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Our recruitment data also told us that candidates were increasingly hearing about us and being hired from social media sites.
This provided another catalyst to build out our presence from an attraction perspective.
Recruitment Metrics
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Brand Content Channels
Holistic Approach
• News
• Events
• Community
• Lifestyle
• Jobs
• Products
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Internal Stakeholders
Consider working together as a community of internal stakeholders to develop and promote content your social media platforms.
Define the process so it encompasses a well defined governance process.
If you are working across geographies, work with local representatives to get input and participation.
Marketing & Communications
Social Media Rep’s
Digital Media
Brand
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Employee Participation
Contests/giveaways for liking your pages
Workshops to help people build professional profiles (LinkedIn)
Professional pictures taken
Post relevant jobs
Feeds for various content
Championed by our CEO & Senior Leaders
Anchor it as part of your business strategy
To encourage employees to participate be creative in your thinking. A few suggestions may include:
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Lessons Learned
Lessons Learned:
• Engagement is two way• Content should be robust• Develop social media guidelines for employee
participation• Diversify your channel representation• Regional representation and participation is more
meaningful then translating content.
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Thank You!
@annzaliebarrett
ca.linkedin.com/in/annzaliebarrett
http://sailorann.wordpress.com
http://www.slideshare.net/AnnzalieAnnBarret
