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BUILDING TALENT COMMUNITIES THROUGH CONTENT RECRUITING

WHY: COMPLEXITIES OF THE PROCESS1OBJECTIVE: EXPAND OUR OWN POOL2CONCEPT: RADICAL THOUGHT DEPARTURE3VALUE: EXPECTED BENFITS 4HOW: CREATING AN EDITORIAL RECRUITING PROCESS6WHO: RPO / IN-HOUSE RECRUITING CHECK LIST7

WHY: COMPLEXITIES OF THE PROCESS

JOB BOARDS

BIG ERP

Onboarding Review Sites

Video RecruitingSocial Recruiting

LinkedInApplicant database

Applicant tracking Search Engine

Marketing

Resume ParsingAutomated Job

distribution

More Job boards

MOBILE RECRUIT

ING

MOBILE RECRUITI

NG

EASY FOR US

EASY FOR THEM

OBJECTIVE: EXPAND OUR OWN POOL

EARNED CANDIDATES

BOUGHT CANDIDATES

80%

20%

WHEREWE ARE

EARNED CANDIDATES

BOUGHT CANDIDATES

20%

80%

WHEREWE

NEED TO BE

CONCEPT: RADICAL THOUGHT DEPARTURE

RECRUITERS

LESS IMPERSONAL AUTOMATION MORE COMMIUNITY DEVELOPMENTMARKETING MINDSETBRAND CHAMPIONSVALUES AMBASSADORS

INBOUND RECRUITING

DIFFERENTIATING PROCESS

VALUE: EXPECTED BENFITS

LOWER COST OF

ACQUISITION

IMPROVED EMPLOYMENT BRAND

GREATERFLEXIBILIT

Y

ELEVATEDINDUSTRYREPUTATIO

N

IMPROVEDRETENTION

RATES

HOW: CREATING AN EDITORIAL RECRUITING PROCESS

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A GOOD PLACE TO START

ART

driving

SCIENCE

THE REAL AND

EMOTIONAL CAREER

JOURNEY

Plot PitchStory ArcsImagination PrioritiesEpisodes Q&MPromo OpsProduction Schedule

123456

ASSUMPTIONS

PERSONASMESSAGINGBUYING BEHAVIORSALES CYCLE

The major dramatic themes of your offerings

SIMPLY STATED.

Plot

Pitch

Plot

PitchEXAMPLE: The Rise of the Anti-Hero

Tony Sorprano is. . .

Plot Pitch A

SUBURBAN WIDOW

1

Tony Sorprano is. . .

Plot Pitch A

SUBURBAN WIDOW

A 60s AD

EXECUTIVE

1

Tony Sorprano is. . .

Plot Pitch A

SUBURBAN WIDOW

A 60s AD

EXECUTIVE

1

SPEAKER OF THE HOUSE

Tony Sorprano is. . .

Plot Pitch A

SUBURBAN WIDOW

A 60s AD

EXECUTIVE

A CHEMISTRY TEACHER

1

SPEAKER OF THE HOUSE

Employment with us. . .

MAKES THE DIFFERENCE

Plot

Pitch

Employment with us. . .

MAKES THE DIFFERENCE

Plot

Pitch

THE COMPLETE STORY OF

EMPLOYMENT WITH YOUR

COMPANY

The EPISODES in the drama nestled in the narrative of

the plot.

Story Arc

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Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

Story Arc

EXAMPLE: Seasonal pace with details unfolding in episodes

Decreasing operating expenses

helps save lives

Episode: Surprising places to decrease cost Episode: Cost reduction invested makes difference

Story Arc

Story Arc

Improved use of technology

Helps engage the workforce

Episode: Impact of tech frustration on employeesEpisode: Turning frustration into opportunity this way

All creative options for

supporting and extending the

narrative.

Imagination Priorities

Imagination Priorities

Distribution

Merchandise

Faux Reality

Talk Show

EXAMPLE: Multiple content channels add color and life to the story.

Improved use of technology

helps engage the workforce

Blog Posts eBook

Earned Media

Customers

Research

Webinar

Imagination Priorities

Schedule major and minor

episodes by QUARTER AND

MONTH.

Episodes Q&M

Episodes Q&MBIG IDEA FOR THE QUARTER:Technology shortcomings that frustrate

employees the most

Episode: Impact of tech frustration on employees

Episode: Turning frustration into opportunity this way

Episode: These customers turned frustration into engagement

Opportunities to PROMOTE the

narrative.

Promo Ops

Promo OpsMap the quarterly and monthly topics and stories to industry events and aligned earned media opportunities.

EXAMPLEBREAKING

INTO GAMING

WHO: RPO / IN-HOUSE RECRUITING CHECK LIST

TECHNOLOGY MASTERMINDS

ENVIABLE SOCIAL MEDIA

1 MINUTE ATS

CREATIVE SOURCING

EMPLOYMENT BRAND SNOBS

QUALITY OVER QUANTITY

TECHNOLOGY MASTERMINDSENVIABLE SOCIAL MEDIA1 MINUTE ATSCREATIVE SOURCINGEMPLOYMENT BRAND SNOBSQUALITY OVER QUANTITY

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