Building, Selling & Controlling Next Generation Services
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Transcript of Building, Selling & Controlling Next Generation Services
Copyright Comarch 2009
Building, Selling & ControllingNext Generation Serviceswith Comarch 3arts
Krzysztof Kwiatkowski
2 Copyright Comarch 2009
Service Creation & Control• Smart solution for
– Telecommunication operators– Modern service providers
• Enables– Fast introduction of new services– Innovative business
• Contains– set of ready-to-use components
for service creation & control
3 Copyright Comarch 2009
Service Specification
Service Activation
Service Offering
Reporting & Analysis
Service Creation
Service Control
Service Deployment
Testing
Sales Channels
Ordering
Service Control,
Charging & Billing
Monitoring
4 Copyright Comarch 2009
Service Creation
• Call model and service logic modeling with graphical UML tool
• Multiple service types – Broadband access control– Network Policy Control– VoIP prepaid and postpaid– WiFi/WMAX prepaid and
postpaid with captive portal– Content control– Other service types may be
easily added
Service Specification ► Service Deployment ► Testing ►
5 Copyright Comarch 2009
Sales Channels
• Product Catalog
• Multiple sales channels– Web and IVR SelfCare for
self subscriptions– CRM for direct sales– Web Dealer for indirect sales
• White Labeling– All services can be offered by
resellers under their own brands or resold to other resellers
text3arts Data
and Service Control
management
Yellow ResellerView and Offer
management
end user
end user
Green ResellerView and Offer
Blue ResellerView and Offer
management
end user
management
management
end user
Brown Sub-ResellerView and Offer
► Service Offering ► Ordering ►
6 Copyright Comarch 2009
Sales Channels – Product Catalog
• Product Catalog contains – Service specifications and – Products
• Basic product lifecycle management• Defines associations and transitions
between products and services• Packages and product bundles
– special prices and promotions for bundled products
• Creating offers and managing offer lifecycle• Managing catalogs and publishing catalogs• Based on standard SID specification
7 Copyright Comarch 2009
Service Control
• Preintegration – with the most popular hardware on
the market• Service Control
– session authorization, control and termination
• Real-Time Rating– for setup, recurring and usage
fees as well as bonuses, discounts
• Invoicing and Payment management
• System and devices monitoring
• Reporting & analysis
► Activation ► Control ► Charging ► Billing ► Monitoring ► Reporting
8 Copyright Comarch 2009
Next Generation Services
• Modern services requires convergence Prepaid / postpaid convergence
• Modern services are not only voice based Voice and non-Voice services
• e.g. content and data services Service independent charging
• Including session-based and event-based charging
9 Copyright Comarch 2009
Available in„Software as a Service”
Low cost solution for startups, hosting in Comarch Data Center
Web Customer Care
Web Self Care
Network Equipment
operator
end user
System Core
Integration (optional)
Service Network
Public Internet
Adimistration ,Operations,Maintenance
VPN
Payment Gateway
Service Provider / Operator Service Creation & Control in SAAS model
Credit cards , ...
10 Copyright Comarch 2009
General System Architecture
3arts Customer Care:- Product Catalogue management- Services definition- Customers Management- Trouble Ticketing
3arts Self Care:- Service subscription- Service management- Usage browsing- Reseller branding- Rechargings and payments
IP network
Network Equipment:- Media Gateway
- RAS, BRAS
Billing System billing
reseller operator contentprovider
end user
Provisioning services
3arts core:- Service Control- User Profiles - QoS Management- Rating- Reporting- Balance Management- Revenue Sharing
11 Copyright Comarch 2009
Detailed System Architecture
[Oracle]
Service Control
Real-time Rating
Database:- Product Catalogue - User Profiles- Customers, accounts and vouchers- Service Usage
Charging Control- Balance Management
Call Models
RADIUS- FreeRadius- 3arts plugin
Integration- provisioning
XEE:[Java]- JDBC- JMS- LDAP- os commands- files- SOAP- sockets
3arts Customer Care:[Java, Web, AJAX]
3arts Self Care:[Java, Web, AJAX]
XEE- WebServices
- ParlayX Payment
CORE Application Server[C/C++, real-time CORBA]
Network Abstraction Layer[C/C++, real-time CORBA]
- SIP B2BUA, DIAMETER, Parlay /OSA, more ...
Reporting[Java]
3arts
12 Copyright Comarch 2009
Features list
• Service Control (session authorization and disconnection)
• Real-Time Rating (with setup, recurring, usage fees, bonuses, discounts and more)
• Mass rating for postpaid services
• Product Catalogue based on SID specification
• Voucher and Top-Up Management (generation, management, integration with IVR)
• Partner Management for managing resellers
• Trouble Ticketing (in CRM and Self Care)
• Customers Management (with basic CRM features)
13 Copyright Comarch 2009
Features list
• Service Provisioning
• Web-based configuration management
• Web-based sign-up and customer Self Care (with reseller branding)
• SIP protocol support (with many extensions)
• Standard interfaces (RADIUS, Web Services, Parlay, ParlayX, DIAMETER)
• Reporting Engine (XML, Excel, PDF, flat files)
• Balance Management with multicurrency support
• Basic system and services monitoring (using SNMP)
14 Copyright Comarch 2009
Features list
• Pre-paid, post-paid and mixed services • Multiple payment methods (including credit
cards, bank transfers, one-time passwords, scratch cards and more)
• Easy integration with other systems (many technologies and protocols supported)
• Compatibility with the most popular network equipment on the market
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Real Time Rating
• Unlimited number of parameters• Taxes, discounts and fees calculated in real time• Additional charges
– Connection fee, disconnection fee, etc.– Billing cycle based
• Network topology (eg. prefixes structure) definition based on areas structure
• Logical network topology for resellers
• Rate definition versioning• Rate tester integrated into Customer Care
16 Copyright Comarch 2009
Balance
• Multiple prepaid balance option– Anonymous– Individual– Shared (e.g. with family)
• Multicurrency
17 Copyright Comarch 2009
text3arts Data
and Service Control
operator
Yellow ResellerView and Offer Brown Sub-Reseller
View and Offer
operator
end user
end user
Green ResellerView and Offer
Blue ResellerView and Offer
operator
end user
operator
operator
end user
Partner Management
• Indirect Sales• Resellers have access to their customers
in the Customer Care application• Different rates for resellers• Resellers may register and manage customers• Flexible user privilege management
• Transaction Clearing• Postpaid rating of CDRs generated by reseller’s
customers• Management of the settlements between the reseller
and operator• Billing data export for specified partners
18 Copyright Comarch 2009
Service Control
Supported interfaces and signaling protocols:• Interfaces
– RADIUS, – Web Services, – Parlay*, ParlayX Payment– DIAMETER*
• Signaling protocols– SIP (with extensions*)– H.323
• Flexible call model configuration* Additional license required
19 Copyright Comarch 2009
Selected References
• Auchan Telecom – MVNO, France – Voucher Management– GPRS prepaid control
• CableTV operator, Argentina – Prepaid and postpaid VoIP
• Dialog Telecom, Poland – Network policy control and rating– Prepaid VoIP