Building Relationships through Mailchimp | StoryLab
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Transcript of Building Relationships through Mailchimp | StoryLab
The total number of searches
on Google, Yahoo!, and Bing
combined equal 1.1% of all
email traffic.
Why Email?
Nearly 4 times as many emails
are sent every day as the total
number of Facebook/Twitter updates,
Google/Yahoo!/Bing searches, and
Internet pageviews combined.
Why Email?
• 94% of people say the reason they get online is to
check their email.
• 79% of all online activity is email.
• 53% open email on their mobile device.
• 75% prefer email as the way that brands interact.
Why Mobile Email?
“Ninety percent of millennials
wake up and reach for their phones
first. Eighty percent sleep with their
phones.” –Seth Farbman, CEO, Spotify
Why Mobile Email?
Segments can be defined by: Recency. Behavior. Response to surveys.
Location. Interaction rating. Type of device.
Email client. Conversations. Webmail type.
Sign up source. Birthday. Social data.
Ecommerce. Integration service interaction.
Building Relationships: Lists
Building Relationships: Lists
Principle: understanding
customers results in giving
them information they want.
Building Relationships: Collecting
• Automated
• Incentivized
• Manual • From other sources
• From contests
• From email lists of employees
Building Relationships: Collecting
Using Surveys 1. Select the text box you want to edit.
2. Type the merge poll syntax:
3. Click Close & Save.
*|POLL:RATING:h|* Poll question here. *|END:POLL|* h=horizontal; can replace with “v” for vertical
Building Relationships: Tone
Should be written with “you”
language and fit your brand
and your customer’s style.
Building Relationships: Personalization
Address the customer by
name in the subject line
and body of the email.
Avoiding an Unsubscribe
80% of people delete
email that doesn’t render
on mobile & 30% of those
opt out right then.