Building public facing websites on SharePoint 2013

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Major Sponsors Minor Sponsors Building public facing websites on SharePoint 2013 Matt Menezes Senior SharePoint Solutions Consultant @ Ignia

description

SharePoint for internet sites has been around since the days of MOSS yet has often been considered an afterthought when determining the best ways to get the most out of the platform. SharePoint 2013 however is a game changer. The investments made in the platform combined with the attractive licensing story has made SharePoint a first-class citizen in the world of Content Management Systems. Come join Matt Menezes as he delves into the world of public facing internet sites, outlining the often-dismissed factors to building a successful website and exploring the new features SharePoint 2013 provides to assist in each step of the process.

Transcript of Building public facing websites on SharePoint 2013

Page 1: Building public facing websites on SharePoint 2013

Major Sponsors Minor Sponsors

Building public facing websites on SharePoint 2013Matt MenezesSenior SharePoint Solutions Consultant @ Ignia

Page 2: Building public facing websites on SharePoint 2013

Main considerations of WCM

SharePoint’s public-facing journey

New WCM features in SP2013

Demonstrations

Agenda

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Custom Error Pages

JavaScript / AJAX support

Search capabilities

Branding & UX

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Identify the keywords you should be targeting!

Generic factors everyone should employ

Optimised Content

Titles & Metadata

Outside the box ideas to drive traffic

Social media

Paid marketing

Search Engine Optimisation

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SharePoint doesn’t have to seem slow!

There are great free tools available to measure performance

A number of generic factors to be considered

Also a number of SharePoint-specific factors to be considered

Performance Optimisation

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Government endorses standards which must be met

Can be difficult and time-consuming

Great whitepaper available:

Achieving Accessibility in SharePoint 2010

Accessibility

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SharePoint 2007

SharePoint 2010

SharePoint 2013

Licensing

Branding

Search Engine Optimisation

Accessibility

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SharePoint 2007

SharePoint 2010

SharePoint 2013

Licensing

Branding

Search Engine Optimisation

Accessibility

Page 9: Building public facing websites on SharePoint 2013

SharePoint 2007

SharePoint 2010

SharePoint 2013

Licensing

Branding

Search Engine Optimisation

Accessibility

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Pasting content directly from word

Image renditions

Cross-site publishing

Managed navigation / friendly URLs

Search driven content

Design Manager + Device-specific targeting

SEO features

New features for WCM in SP2013

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WCM Feature Demos

Branding with the Design Manager

Managed Navigation & Friendly URLs

Content by Search & Display Templates

SEO features in SP2013

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Major Sponsors Minor Sponsors

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