Building & Promoting a Company Store WELCOME!. Tanya Ignacek, BrightStores, Inc. Director of Sales &...
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Transcript of Building & Promoting a Company Store WELCOME!. Tanya Ignacek, BrightStores, Inc. Director of Sales &...
![Page 1: Building & Promoting a Company Store WELCOME!. Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director.](https://reader036.fdocuments.us/reader036/viewer/2022062409/56649c6e5503460f94920288/html5/thumbnails/1.jpg)
Building & Promoting aCompany Store
WELCOME!
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Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations
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Dora Fiet, BrightStores, Inc. Marketing & Design
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Let’s start with a quick
review
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Company store (com.pa.ny store) - noun
1. an ordering efficiency tool used to control spending and manage brand
What is a Company Store?
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Top 5 reasons for a Company Store
Ordering Efficiency
Customer Satisfaction
Spending Control
Brand Manageme
nt
ProgramSupport
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Ordering Efficiency
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Brand Management
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Budgets
Manager Order Approval
Payment Methods
Spending Control
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Program Support
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“Okay, so how do I determine what my client needs?”
“Yeah, how do we do
that?”
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One Size DOES NOT Fit All!
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Discovery
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Who?
What?
When?
Where?
Why
Discovery
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Types of Company Stores
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CurrencyStores
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Point Stores
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Basic Stores
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More Robust Store Program
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Feature RichStores
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Integrated Stores
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What to look for in a Company Store
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Easy to Use
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Easy to Manage
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Scalable
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Flexible
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Feature Rich
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Good Reporting Options
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Multiple Access Levels
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Security
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Ask for a list of features
Learn about their Support Services
Choose a proven team of experts
Do Your Homework
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Store
Monthly hosting
Set-up
Store management
Costs Involved With a Company Store
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Inventory
Warehousing
Shipping/
Pick-Pack-Ship
Additional Costs
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Funded by
the
distributor?
Funded by
the end-user?
Who pays for the Company Store?
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Ready to offer a
Store?
First things first –
make sure they’re
qualified
Qualify the Opportunity
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How much
money is the
company
willing to
spend on a
store?
Annual Spend
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What products will be included?
How many products?
Who will pay for the products?
Who will commit to the inventory?
Inventory
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The Company needs
to support the
Store . . .
How will the
customer market
the Store?
Company Buy-In
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Potential Sales
Potential Growth
Potential for
“locked in”
customers
Potential
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. . . demands are too high, and the annual
spend is too low
. . . demands you own the inventory
. . . demands a large inventory, with poor
payment terms
. . . demands very tight profit margins
When your client’s …
Know When to Walk Away
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Your understanding of Company Stores
Your knowledge of your products
Your knowledge about what is possible with a Company Store
Knowledge =
Value
Products Possibilities
Company Stores
Create Value in your Knowledge
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RFP Support
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Company
Service
Creative
Products
Technology
Let your Company Store provider help you answer
these questions
Five Basic Components
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Partner with BrightStores
We want to be your Technology Partner
&Company Store
Expert
![Page 46: Building & Promoting a Company Store WELCOME!. Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director.](https://reader036.fdocuments.us/reader036/viewer/2022062409/56649c6e5503460f94920288/html5/thumbnails/46.jpg)
Time for questions
Tanya: 800.466.5930 – x304 Or email:
Dora: 800.466.5930 – x302Or email: [email protected]