Building on the Shoulders of Giants: the Story of Bitbucket Pipelines

JAMES BRYANT • SENIOR DESIGNER • @JAM_SBRYANT

Building on the Shoulders of Giantsthe Story of Bitbucket Pipelines

Bitbucket PipelinesNOW AVAILABLE

Bitbucket Pipelines

NAME • TITLE • COMPANY • @TWITTERHANDLE

TitleSubtitle

Automate the process of testing and deploying software.

NAME • TITLE • COMPANY • @TWITTERHANDLE

TitleSubtitle

During software development, developers repeatedly test functionality and integration before they package and ship software. The more often they test the easier it is to identify problems, but frequent testing

test the easier it is to identify problems, but frequent testing can slow down development. The solution is to automate and parallelize the process of testing and deploying software in order to be able to deploy at any time, fail fast and ship often.

There’s got to be a better way…

Prototypes are great at validating functionality

Prototypes aren’t great at explaining value

Prototypes aren’t great at explaining value.

Prototypes don’t frame the problem when they present a solution.

Prototypes aren’t great at explaining value.Tell a story instead

Leo Widrich, Co-founder and COO at Buffer

A story, if broken down into the simplest form is a connection of cause and effect. And that is exactly how we think.

This is our story

DesignerProduct Manager Dev Manager QA Writer

Team lead and developers Team lead and developers

Server Cloud

Pipelines for CloudServer

ServerPipelines for Cloud

Product

Server Pipelines for Cloud

Platform add-onProduct

Part 1

The story

Part 2

The platform

Customer research

Market research

Envisioning

Customer research

TIPS

Interview chainGamified it, talked to one customer per week. Longest chain of 6 weeks.

Non customers


New hires, meet-ups, conferences

Team journeys

Non customers


New hires, meet-ups, conferences

Dug into the story of the team. Identify inflections points Retrace history

Market research

TIPS

Breakfast with the EnemyCompetitive analysis with different members of the team. Shared and discussed over breakfast.

Crunched the numbers

Breakfast with the EnemyCompetitive analysis with different members of the team. Shared and discussed over breakfast.

Confirmed a great market opportunity.

Market research

Envisioning TIPS

Envisioning

Regular check-insEstablished a ‘brain trust’ with leadership to set a regular cadence.

Established values


Designed mock marketing material to explain the customer value.

Illustration by Abhijeet Wankhade (www.sokratus.in)

Established values


Designed mock marketing material to explain the customer value.

http://www.sokratus.in

Customer research

Market research

Envisioning

Customer research Characters

Challenges

Market research Opportunities

Envisioning Solution

Prototypes aren’t great at explaining value.There was a story to tell

Diving into the story inside the story

and back to the first level

Characters

Challenges

Opportunities

Solution

Making a movie

Small team?

Keep it simple.

Keynote Powerpoint

Keynote Powerpoint

TIPS

Keynote PowerpointMagic move

TIPS

Keynote PowerpointMagic move Morph

TIPS

Small team Present in person

Communicate across company Automate with a movie

For larger ambitions, go bold.

Characters

Use your personas for the characters

Fears overhead of maintaining a complex build and deployment

Harvey in particular has been championing better CI.

Harvey in particular has been championing better CI.

Where do I start?

What are the three basic things I need to know?

Who can help me?

Are you making it easy for me to take action?

How are my teammates using this?

Are you changing the way I work (without helping me)?

Am I able to predict the outcomes of our work?

Can I see who’s responsible for what?

What are the best practices for doing this?

Where do I start?

What are the three basic things I need to know?

Who can help me?

Are you making it easy for me to take action?

How are my teammates using this?

Are you changing the way I work (without helping me)?

Am I able to predict the outcomes of our work?

Can I see who’s responsible for what?

What are the best practices for doing this? Wants a predictable process for configuring his builds

The journey of the team

Grows over time with various roles and complexity.

Who you'll be targeting


Who you'll be opportunistic about


Who you'll be opportunistic about

Who you'll say no to

Give it a name.

BUILD MY BUCKET

This story defined our experience.

“Experience driven development”

Combine people, research and solution to tell story.

Learn more about building product visions tomorrow:

Painting a Vision for Your Product 1:50pm Thursday, Improve & InnovateSherif Mansour

Combine people, research and solution to tell story.

Part 1

The story

Part 2

The platform

Server Cloud

Number of steps

WAC

6

Atlassian Cloud Setup

17

Configuring Amazon EC2

40+

First Build

15

Number of steps

Bitbucket First Build

5

3 month onboarding roadmap quickly turned into 6 months69


12

We spent a lot of time trying to turn a successful server

application into a cloud service.

We weren’t shipping much value to Bamboo Server customers.

Product Product

Service Product

Service Platform

PlatformAdd-on

Service

Platform

User management

Design system

Object model

Large user baseAdd-on

Product

Add-onPlatform

Code storage

History

Branch management

Code editor

Configuration

BONUS

These are the giants we are building on.

Agents

Images/containers

Orchestration

Scalability

Hear more about how we developed Bitbucket Pipelines tomorrow:

Connect + Docker + AWS = Bitbucket Pipelines 3pm Thursday, Platform & APIs TrackNathan Burrell

Add-onPlatform

Move fast.

Focus on our core experience.

Build on your own

Platform

Iterate on internal feedback faster

Provide a reference to inspire ecosystem

Prove the value of your platform

BONUS

Server Cloud

DesignerPM Dev Manager

Team lead and developers Team lead and developers

DesignerPM Dev Manager

Platform enabled us to focus on delivering the

core value.

Part 1

The story

Part 2

The platform

The story so far…

Takeaways

Roadmaps longer than 6 months can benefit from

Experience Driven Development

Considering a rewrite? Consider building on a platform

Building on the shoulders of giants wasn’t about getting there faster.

Focus.

Thank you.

JAMES BRYANT • SENIOR DESIGNER • @JAM_SBRYANT

Building on the Shoulders of Giants: the Story of Bitbucket Pipelines

Technology

Transcript of Building on the Shoulders of Giants: the Story of Bitbucket Pipelines