Building New Markets for U.S. Peanuts
26
Building New Markets for U.S. Peanuts
description
Building New Markets for U.S. Peanuts. Peanut Industry Export Program. Managed by APC as it benefits all segments - shellers , growers, manufacturers, allied Funded partially by industry and partially by the USDA’s Market Access Promotion Program - PowerPoint PPT Presentation
Transcript of Building New Markets for U.S. Peanuts
Building New Markets for U.S. Peanuts
Peanut Industry Export Program
• Managed by APC as it benefits all segments - shellers, growers, manufacturers, allied
• Funded partially by industry and partially by the USDA’s Market Access Promotion Program
• Industry cash contributions total $348,000 (growers, $200,000; shellers, $110,000*, allied. $38,000)
• In 2010, the peanut industry received $3.5m
Markets
• Canada • Mexico • The European Union plus Norway
and Switzerland• Japan
Activities to Assist Sales
• Promotions with customers• Generic promotions to stimulate peanut
consumption where practical• Trade shows• Reverse trade missions and customer visits
Record U.S. Peanut and Product Export Value
$341.8 million in 2010
Labels show values in $million, percentage shares of export valueSource: U.S. Dept of Commerce Export data, Feb. 2011, Market Solutions LLC analysis
Eu-rope 29;
93.6; 27%
Canada;
105; 31%
Mex-ico; 66.9; 20%
Japan/Ko-rea; 23.3; 7%
Africa +
Haiti; 7.7; 2%
Other; 45.3; 13% $341.8 million in 2010
Top 20 U.S. Peanut & Product Export Markets, 2010
APC Target Products: Peanut kernels, inshell peanuts, peanut butter, blanched peanuts, snack peanuts. Calendar year data. Source: U.S. Department of Commerce data from GTIS, February, 2011. Market Solutions LLC analysis
United States Dollars United States Dollars2 Column1 Column2 % ChangePartner Country 2008 2009 2010 Pct Share 2010 2010/2009World 340,054,823 319,580,860 341,764,629 100.00 6.94Canada 129,484,723 106,617,596 104,972,950 30.71 - 1.54Mexico 38,990,030 52,090,749 66,880,727 19.57 28.39Netherlands 31,603,958 36,087,461 26,566,006 7.77 - 26.38Germany 18,940,714 19,651,878 21,647,188 6.33 10.15Japan 19,664,089 18,673,624 18,313,952 5.36 - 1.93United Kingdom 10,734,957 10,418,057 10,988,269 3.22 5.47Spain 10,978,788 8,370,646 8,574,056 2.51 2.43Russia 11,827,531 7,866,800 7,693,202 2.25 - 2.21Italy 7,593,175 4,992,141 7,163,696 2.10 43.50Norway 6,581,054 7,048,770 5,990,413 1.75 - 15.01Korea South 4,284,779 4,836,987 5,004,274 1.46 3.46Denmark 4,049,812 4,495,790 4,828,110 1.41 7.39France 4,308,426 2,397,716 3,455,843 1.01 44.13Djibouti 11,910 9,056 3,045,333 0.89 ∞Algeria - 125,664 3,035,807 0.89 2315.81Trinidad & Tobago 3,063,139 2,389,896 2,794,259 0.82 16.92Saudi Arabia 3,355,408 2,528,492 2,557,786 0.75 1.16United Arab Emirates 1,576,984 1,831,744 2,346,874 0.69 28.12Philippines 1,660,727 1,421,041 2,002,802 0.59 40.94Portugal 1,434,623 1,110,874 1,805,624 0.53 62.54Other 29,909,996 26,615,878 32,097,458 9.39 20.59
246,000 mt of U.S. Peanut and Product Exports in 2010
0
50,000
100,000
150,000
200,000
250,000
Kernels Inshells Peanut Butter Blanched Peanuts Snack Peanuts, etc
2007 2008 2009 2010
Calendar year data Source: U.S. Department of Commerce data from GTIS, Market Solutions LLC analysis, February, 2011.
Metric tons (mt)
-10%
+9% +24% -8% +1%
Peanut Kernels Account for 63% of Export Volume, But Only 53% of 2010 Export Value
Kernels; 179.9; 52.6%Inshells;
39.9; 11.7%
Peanut But-ter; 68.8;
20.1%
Blanched Peanuts;
27.7; 8.1%Snack Peanuts, etc;
25.4; 7.4%
Kernels; 154519; 62.8%
Inshells; 29654; 12.1%
Peanut But-ter; 28694;
11.7%
Blanched Peanuts;
22324; 9.1%Snack Peanuts, etc;
10810; 4.4%
Figures in million dollars and metric tons (mt) Source: U.S. Department of Commerce data, Feb. 2011, Market Solutions LLC analysis
$341.8 million in 2010 246,000 mt in 2010
U.S. Peanut Kernel Exports 154,519 mt, down 10% in 2010
0
20,000
40,000
60,000
80,000
100,000
120,0002005 2006 2007 2008 2009 2010
Source: U.S. Department of Commerce data Feb 2011 , Market Solutions LLC analysis
MT
U.S. Inshell Peanut Exports 29,654 mt, up 9% in 2010
0
2,000
4,000
6,000
8,000
10,000
12,000
Germany
Italy
Canada
SpainMexi
co
Trinida
d & Tob
agoFran
ce
Portugal
Russia
Korea, S
outhJap
an
United Kingd
om
Barbados
Netherl
ands
Guadelo
upeOther
2005 2006 2007 2008 2009 2010
Source: U.S. Department of Commerce data from GTIS, Feb. 2011. Market Solutions LLC analysis
MT
Top U.S. Blanched Peanut Export Markets 17 Countries Account for Almost All Exports
01,0002,0003,0004,0005,0006,0007,000
Norway
Denmark
Netherl
ands
Spain
Japan
United K
ingdom
Canad
aMexi
coNew
Zealan
dSau
di Arab
iaGerm
any
Korea, S
outhFran
ce
United A
rab Emira
tes Italy
Australia
Belgium
Other
2008 2009 2010
Source: U.S. Department of Commerce data Feb 2011, Market Solutions LLC analysis.
MT
Changing Importance of Markets to U.S. Exports
2002
20
03
2004
20
05
2006
20
07
2008
20
09
2010
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000Other
Sub Saharan Africa
South Korea
Japan
Mexico
Canada
Europe 29
Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
$ U.S
2010 U.S. Peanut Export Markets
Value of U.S. Peanut and Product Exports by Destination ($) 2008 2009 2010 2009/10 2008/10Canada 129,484,723 106,617,596 104,972,950 -2% -19%Mexico 38,990,030 52,090,749 66,880,727 28% 72%Sub-Saharan Africa + Haiti 1,245,586 867,098 7,689,351 787% 517%Japan + Korea 23,948,868 23,510,611 23,318,226 -1% -3%
North America, Target Asia, Africa, Haiti 193,669,207 183,086,054 202,861,254 11% 5%Europe 29 99,057,701 96,299,700 93,593,608 -3% -6%Non- APC Target 47,327,915 40,195,106 45,309,767 13% -4%Total APC Target 292,726,908 279,385,754 296,454,862 6% 1%APC Target Share 86% 87% 87%Total U.S. Export Value 340,054,823 319,580,860 341,764,629 7% 1%
Source: U.S. export statistics, Feb. 2011, Market Solutions LLC analysis
U.S. Peanut Exports to Canada, 2002-2010
2002 2003 2004 2005 2006 2007 2008 2009 2010 -
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
$ U.S.
Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
New Competition for Canada’s Kernel Imports
Canada Peanut Kernel Imports, Total and U.S. Share, 1999-2010
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
20,000
40,000
60,000
80,000
100,000World US
Met
ric to
ns
Source: Stats Canada Import data, Feb 2011, Market Solutions LLC analysis
Near Record U.S. Share of Canada’s Inshell Imports
Canada Inshell Peanut Imports, Total and U.S Share, 1999-2010
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
2,0004,0006,0008,000
10,00012,000
World US
Met
ric to
ns
Source: Stats Canada data, Feb 2011, Market Solutions LLC analysis
U.S. Peanut Exports to Europe, 2002-2010
2002 2003 2004 2005 2006 2007 2008 2009 2010 -
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000 EU - 3 EU - 24 Norway, Switzerland
$ U.S.
Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
Composition of Europe 29 Imports in 2010
Argentina; 370.997094999999;
48.2%China; 143.412054;
18.6%
United States; 105.281593;
13.7%
Brazil; 35.710526; 4.6%
Israel; 28.196631; 3.7%
South Africa; 17.146469; 2.2%
Egypt; 16.3884219999999;
2.1%
Nicaragua; 11.698588; 1.5%
Other ; 40.471076; 5.3%
Kernels; 500502; 83.6%
Inshells; 73283; 12.2%
Peanut Butter; 6961; 1.2% Snack Peanuts; 17757;
3.0%
Figures in million dollars GTIS data excluding intra-EU trade. Feb. 2011, Market Solutions LLC analysis
$769 million in 2010 598,500 mt in 2010
U.S. Has 8% Share of Europe 29 Kernel Imports
Europe 29 Peanut Kernel Imports, Total and U.S. Share, 1999-2010
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
100,000
200,000
300,000
400,000
500,000
600,000EUR 29 U.S.
Met
ric to
ns
EU-27 excluding intra trade plus Norway and SwitzerlandSource: GTIS data, Feb 2011, Market Solutions LLC analysis
Competition for Europe 29 Kernel Imports
Europe 29 Peanut Kernel Imports, By Origin, 1999-2010
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
100,000200,000300,000400,000500,000600,000
U.S.
Argentina
China
Brazil
India
Nicaragua
Others
Met
ric to
ns
EU-27 excluding intra trade plus Norway and SwitzerlandSource: GTIS data, Feb 2011, Market Solutions LLC analysis
U.S,. Peanut Exports to Mexico, 2002-2010
2002 2003 2004 2005 2006 2007 2008 2009 2010 -
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
$ U.S.
Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
U.S. Share of Mexico’s Kernel Imports Hits 57%
Mexico Peanut Kernel Imports, Total and U.S. Share, 2004-2010
2004 2005 2006 2007 2008 2009 Jan-Nov 2010
020,00040,00060,00080,000
100,000120,000
Total U.S.
Met
ric to
ns
Source: GTIS data, Feb 2011, Market Solutions LLC analysis
U.S. Peanut Exports to Japan, 2002-2010
2002 2003 2004 2005 2006 2007 2008 2009 2010 -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
$ U.S.
Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
U.S. Share Captures 26% of Japan’s Kernel Imports
Japanese Peanut Kernel Imports, Total and U.S. Share, 1999-2010
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
10,000
20,000
30,000
40,000
50,000Total U.S.
Met
ric to
ns
Source: GTIS data, Feb 2011, Market Solutions LLC analysis
U.S. Domestic Demand Strengthened in late 2010
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Peanut Candy Snack Peanuts Peanut Butter Other Products Inshell Peanuts Govt Programs
Aug 07- July 08 Aug 08- July 09 Aug 09- July 10 Aug 09- Dec 09 Aug 10- Dec 10
Shelled peanuts converted to raw basisSource: USDA, Peanut Stocks & Processing, January 2011 and earlier, Market Solutions LLC analysis
000 lbs
Recommendations by UES Subcommittee
Keep working in existing marketsContinue to look for new opportunities
