Building Marketing Automation Funnels In WordPress - Simon Kelly
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Transcript of Building Marketing Automation Funnels In WordPress - Simon Kelly
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MARKETING FUNNELSWith WordPress
By Simon Kelly @Simon_L_Kelly
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THE PLANWhy Funnels?
Funnel Example3-Page FunnelFunnel Demo
Funnel WorksheetLead Magnet Template
Q & A
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WHY FUNNELS?
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FUNNEL FRAMEWORK
1. Attract 2. Capture3. Convert4. Nurture
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FUNNELS IRLStart with the end in mind
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KISSMETRICSAnalytics tool to understand customer behavior and drive growth
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ROCKSTAREMPIRESCourse to create your own course
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WEB AGENCYExample
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HEALTH FOOD SHOPExample
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MAGAZINE SUBSCRIPTIONExample
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3-STEP FUNNEL
LANDING PAGE
(OPT-IN)
THANK YOU PAGE
DELIVERY PAGE
THANK YOU EMAIL
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DEMOLet’s dive into a funnel
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Source: https://blog.bufferapp.com/people-dont-buy-products-they-buy-better-versions-of-themselves
PEOPLE BUY OUTCOMES
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TEMPLATES & TOOLS
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Download: bit.ly/lmtemplate
LEAD MAGNET TEMPLATE
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X WAYS TO [ACHIEVE RESULT]
WITHOUT [CAUSING HEADACHE]
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FUNNEL WORKSHEETBuild your funnel step by step
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Download: bit.ly/funnelworksheet
FUNNEL WORKSHEET
Define audience
Define offers
Landing page
Thank you page
Delivery page
Email nurture
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TOOLSLanding pagesBeaver Builder
DiviThriveThemes
Opt-insOptinmonsterGravity Forms
SumomeIcregram
Bloom
EmailMailchimp
ActiveCampaign
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“You don't have to be great to start, but you
have to start to be great”- Zig Ziglar
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QUESTIONS?
RESOURCES
bit.ly/funnelworksheetbit.ly/lmtemplatebit.ly/lmchecklist
(and THANKS!)
@Simon_L_Kelly www.renegade-empire.com