Building Intelligent Organizations with Sogeti TeamPark
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Social Platformand The Intelligent Enterprise
A short introduction
By Rafael Cal, Consultor 2.0More information: [email protected]
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A new internet has emergedit is called ‘social’ and it ‘works’
What is it?
Can we use this for improved productivity?
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What is social?
Communities, not teams. Self-organisation, not planning. Stigmergic, not directed. Emergent, not reductionistic.
> Wisdom of the crowd <
In every organization processes can be identified that do not function optimal in the normal, so called bureaucratic or formal structure.
Finding people or expertise, sharing and leveraging implicit knowledge, exploiting the wisdom of the crowd, using the special talents of people, driving sustainable innovation.
Many processes run more efficient and are more effective using the social networks of the organisation. Many tasks can be accomplished better by organizing people in communities instead of teams. An organization that knows how to use communities, social networks, crowd-sourcing, broadcast communication, self-organization and other ‘2.0’ concepts has an advantage over competitors and offers an appealing working environment.
The Intelligent Organization knows, build it with TeamPark
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Different kinds of social
Intentionally left blue
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Social in synergy with functional
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What is a social platform?
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What makes a platform social?Evaluate using the ‘S.O.C.I.A.L.’ acronym
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Socialness
A social platform has the right mix of interaction stimuli
Presence – who is online? Where are my friends?
Identity – look who I am, rich profiles, my content
Reputation / karma – my value to the community based on ratings
Relations – my social network
Conversation – where are people talking about
Activities – what is going on right now
Groups – free forming, self organising groups
Sharing – common content, information, knowledge
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Organicness
A social platform allows the community to form their own structures explicitly and implicitly
Free groups – people can form, join and leave groups themselves, easily
Organic groups – the system recognizes groups based on the social graph
Free tagging – people can tag all content, building a folksonomy
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Collaborative
A social platform has a sensible mix of stigmergic and social collaboration / communication tools
Social network – making true flows of communication explicit, helping in finding expertise
and people
Social bookmarking – brute force collecting, weighing and filtering of information
Blogs – for broadcast communication used for opinion-building and knowledge-sharing
Forums – for discussion and persistent conversations
Wiki – Stigmergic knowlegde base
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Intelligent
A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd
Good reputation system – being able to recognize topic expertise and experts
Weighed aggregation – showing only the best quality on the front-/aggregation-pages
Passive and active collaborative filtering – to identify quality
Voting / rating – used reputation building and content filtering (quality indication)
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Linkedness
A social platform should offer its users to connect to / reuse their external social content
Flickr, Youtube, LinkedIn, Facebook, Twitter, MSN, etc.
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The transition to
the Intelligent Organisation
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