Building Insanely Great Products: The Steve Jobs Way

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Building Insanely Great Products Fundamentals for Product Success ©Spice Catalyst 2016 Building Insanely Great Products Many Products Fail…This is What You Need to Know to Succeed

Transcript of Building Insanely Great Products: The Steve Jobs Way

Page 1: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

Building Insanely Great ProductsMany Products Fail…This is What You Need to Know to Succeed

Page 2: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

$1.6 TrillionWhat Products Must Have to Succeed

•35-95% Failed•$.5-1 Trillion Wasted

2 of X

Page 3: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

Six Spicy Keys to Ensure Product and Company SuccessWhat Products Must Have to Succeed

• Strategy• Process• Information• Customers• Employees• Systems

Page 4: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

StrategyWhat Products Must Have to Succeed

•Understanding “Do”• Innovation•Market/Competitive

Research•Target Personas

•Value Proposition•Positioning•Target Markets•Product Roadmap • Implementation Plan

Brand

Page 5: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

ProcessWhat Products Must Have to Succeed

• Repeatable• Framework• DACI or RACI• Culture of Success

Page 6: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

InformationWhat Products Must Have to Succeed

• Right Information, Right Time• Portal or Dashboard

Page 7: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

“Do” Innovation Customer Value

Value Proposition

Positioning• Marketing• Messagin

g• Media Selection

CustomersWhat Products Must Have to Succeed

• (See Blog entitled “Do: It is more than Demographics. Its about Behavior… What do people do?” http://spicecatalyst.com/do/)

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Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

EmployeesWhat Products Must Have to Succeed

• Core Competencies– Management– Leadership– Staffing– Finance– Sales– Support– Product Management– Product Marketing

Page 9: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

Systems and ToolsWhat Products Must Have to Succeed

• Support Product Life Cycle• Improve Productivity

Page 10: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

SPICESWhat Products Must Have to Succeed

• Strategy• Process• Information• Customers• Employees• Systems

Page 11: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

[email protected] with Me: https://www.linkedin.com/in/davidfradin

David Fradin

Principal, Spice Catalyst

Author:• Foundations in the Successful Management of

Products (Coming Soon from Wiley)• Building Insanely Great Products (Coming Soon on

amazon)

Page 12: Building Insanely Great Products: The Steve Jobs Way

Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016

Learn More

• Boot Camp: Building Insanely Great Products • Online Course: Building Insanely Great Products