Building global RCS momentum - gsma.com · PDF fileDesire X HTC One SV HTC One HTC One Mini LG...
Transcript of Building global RCS momentum - gsma.com · PDF fileDesire X HTC One SV HTC One HTC One Mini LG...
© GSMA 2013
Building global RCS momentum
Rich Communications 2013 Graham Trickey, GSMA
© GSMA 2013 Page 2
RCSmomentumgrows
Successstories
RCSroadmap
RCSAPIs
Driving Adoption
Building global RCS momentum
RCSmomentumgrows
© GSMA 2013 Page 3
2013 – building global RCS momentum
Substantive industry collaboration continuesand as of today there are 23 native devices ranged!
The Americas are committed - AT&T, Sprint & the Canadians
“The RCS phenomenon”
extends far beyond Europe
América Móvil goes live across 6 countries in 5 months
using a hosted IMS solution,
HTCOne S
HTCOne X+
HTCDesire X
HTCOne SV
HTCOne
HTCOne Mini
LGU2
HTCDesire 500
LGOptimus L9
LGOptimus L2
NokiaLumia 520
LGOptimus L5 II
NokiaLumia 620
NokiaLumia 720
NokiaLumia 820
NokiaLumia 920
NokiaLumia 1020
SamsungGalaxy S3
SamsungGalaxy S4
SonyXperia Z
NokiaLumia 925
SonyXperia Z1
SonyXperia L
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GERMANYGERMANYFRANCE
RCS Market Launches to date
ARGENTINA BRAZIL COLOMBIA ECUADOR
PERU SOUTH KOREA SOUTH KOREA SOUTH KOREA
SPAIN SPAIN SPAIN USA
USA
MEXICO
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Rich Communication Services MarketStatus as of October 2013
Early and Interested markets
Countries live
Hot prospects
Markets committed and live
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Operator
commitments
2013
17
2014
55
2015
85
2012
8
Rich Communications momentum is building
Operators working together
17 operators launchin 11 countries;
Argentina, Brazil,
Colombia, Ecuador,
France, South Korea,
Mexico, Peru, Spain,
Germany, USA
85 operators
commitment across
35 countries
by the end of 2015
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Excellent collaboration with OEMs, Client vendors & Hosted Solution vendors
Hosted Solutions
Client vendors
OEMs
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RCSmomentumgrows
Successstories
RCSroadmap
RCSAPIs
Driving Adoption
Building global RCS momentum
Successstories
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The OEM ecosystemNative devices ranged by operators
HTCOne S
HTCOne X+
HTCDesire X
HTCOne SV
HTCOne
HTCOne Mini
LGU2
HTCDesire 500
LGOptimus L9
LGOptimus L2
NokiaLumia 520
NokiaLumia 620
NokiaLumia 720
NokiaLumia 820
NokiaLumia 920
LGOptimus L5 II
NokiaLumia 1020
SamsungGalaxy S3
SamsungGalaxy S4
SonyXperia Z
NokiaLumia 925
SonyXperia Z1
SonyXperia L
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RCS “Meta” Test Events
Test Fest update
Fourth GSMA RCS Meta Test Event now ongoing in Madrid working with
all 3 Spanish operators and 10 Participants
• 4,440 test cases run so far in 3 phases (find-correct-verify)
• HTC, LG-E, Nokia, Samsung and Sony Mobile device manufacturers
participating along with
• Deutsche Telekom, Jibe Mobile, Libon, Summit-Tech and WIT-Software
downloadable client providers
Targeting for all participants to exit the Test Event with full accreditation
Event Focus Dates Vendors
Meta 1 joyn (first implementations) Jun - Jul 2012 6
Meta 2 joyn Hot Fixes Oct - Nov 2012 8
Meta 2.5 joyn Hot Fixes Mar - Apr 2013 3
Meta 3 joyn Blackbird Drop 1 Sep – Nov 2013 10
Based in Madrid with full live access to all 3 Spanish Networks
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GSMA and GCF align accreditationsof RCS devices
Working collaboratively, the GSMA and Global Certification Forum (GCF) have
developed a new process for the accreditation of RCS devices and clients
From November 1st 2013, GCF will include production stage RCS devices and clients
in its proven and efficient certification process
The GSMA will continue the accreditation of devices that are in development stage,
such as RCS Blackbird devices
Both organisations are focussed on offering effective and speedy processes to
expedite the time to market for RCS devices and clients from manufacturers and
developers
Full details of the changes and the submission process are available on the GSMA
and GCF websites
www.gsma.com/rcs
www.globalcertificationforum.org
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America Movil Go to Market timeline6 countries in 5 months
Launch Dates
Argentina
Colombia
Peru
May
Mexico
February
Brazil
Ecuador
August
Next country
Chile
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Apps
iPhone OS 5 and forwardAndroid 2.2 and forward
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RCSmomentumgrows
Successstories
RCSroadmap
RCSAPIs
Driving Adoption
Building global RCS momentum
RCSroadmap
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Rich Communications Specifications
The Ecosystem working together
RCS5.0
RCS5.1
RCS6.0
RCS 5.0 and 5.1 specifications written, approved and published
RCS 6 specification now in formation
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Relationship between RCSspecifications and
RCS(RCS v1.2,
5.0/5.1)
RCS v1.2 RCS 5.0 RCS 5.1
Hotfixes Blackbird
joyn(Industry/OEM
requirements)
Product cycle(Vendors and
MNO networks)
Crane
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Product Profile Hot Fixes Blackbird Drop 1 Blackbird Drop 2
Based on spec RCS v1.2.2 RCS 5.1 v2.0 RCS 5.1 v2
Native devices Available now Q4 2013 Targeted for end Q2 2014
Contacts and capabilities
Capability Exchange Auto provisioning over Wi-Fi
Auto provisioning for
secondary devices
joyn included in Primary device
set-up wizard
Chat
One to One chat
One to One chat
(with option to do converged or fully
integrated messaging)
File Transfer with auto-accept File Transfer Store & Forward
Group Chat with auto-accept Group Chat Store & Forward
File Transfer in Group Chat
(with store & forward)
Content sharing
In-call sharing (image and video)
during a CS voice callImproved video orientation
In-call sharing (image and video)
during a VoIP call
Geolocation
Show us on a map
vCard exchange
Voice and Video
VoIP (End to end and VoIP to CS)
IP Video call
Enablers
Incremental features, backwards compatible
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joyn Crane final scope*
*all features listed subject to technical feasibility (tbc by e.o.2013)
Chat improvements
(Group) Chat Evolution
Delivery assurance
Stickers
Multi Device handling
Multi Device Messaging
Multi Device Voice
Multi Device Enablers
Video enhancements
Configuration of Video Call service
In Call sharing extension
Enablers
API framework for service extension
Options Server Validity period
Notifications & Customization
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RCSmomentumgrows
Successstories
RCSroadmap
RCSAPIs
Driving Adoption
Building global RCS momentum
RCSAPIs
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RCS Device and Network APIs
Monetisation opportunity, MNOs offering access to the APIs
to 3rd party developers for BOTH P2P and A2P apps
Differentiation by MNOs adding multiple proprietary
‘service-extension’ services on top of API stack, or
exclusive deals with Corporates
“Wow-factor” from rich and rapidly evolving service
eco-system, enhanced interaction with corporate services
Accelerate rollout of services via app download
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Helping to accelerate the use of APIs
Live Innovation Accelerator still available – developers can use
APIs on a live GSMA Rich Communication Services (RCS)
network to develop apps
– Over 200 developers registered
September 2013, Orange Labs, Paris
– Partnership between Orange
and Deutsche Telekom
– 40+ professional and amateur
developers working to develop
apps on device and network
RCS APIs within 48 hours
October 2013, Deutsche Telekom, Berlin
Paris to Berlin Hackathonenhance your apps with enriched communication
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Device APIs
Apps can use RCS functionality
(e.g. file share, chat,) via standard API
Enables:
– “Service Extension”:
MNO service differentiation via
add-on apps providing unique
experiences via standard API
– “RCS as enabler”:3rd parties use RCS API to bring benefit
of RCS to their communications app
– “Powered by RCS”:
3rd parties using RCS to enhance their
gaming, other apps by adding in-game
chat, screen-sharing, viral distribution
Platform / Chipset
RCS Protocol Stack, Core Services + Enablers(IMS stack, SIP stack, RCS enablers)
DeviceResources
Core Comms Services (e.g. chat,
video share)
Client (s) + extended UI
JoynUser Experience (OEM-specific)
Service Layer
Enabler Layer
UX Layer
Progress to date:
– API specification for ‘Blackbird’ services drafted (building on HotFixes version)
– Reference implementation exposing APIs available for download November 2013
NativeServices
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Network APIs
RCS API GW
Enterpriseapp
SocialNetwork /
Game
Desktop/ tablet/phoneThin client
OMA RCS APIs
IMS/RCS network
UNI
Network APIs can support
– Thin client rollout of service for
primary or secondary devices
(including use of WebRTC)
– “Powered by RCS”
Social Network or game app
initiating a chat session to an
RCS client on the user’s behalf
– Ability for RCS-provisioned
Enterprise to push notifications /
messages to the user via RCS
Work-stream active in GSMA to enhance
the existing suite of RCS Network APIs
and to supported by the OneAPI
Exchange system
OneAPI Exchange supports
– Operator discovery and API routing
– Federated application authentication
– Support for Cross-Operator and
Operator-Developer Settlement
– Distributed visibility and management
CallCentre
HandsetRCS client
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Future for APIs
Once the user base of RCS has been established using native
devices – A2P apps will probably be more important than P2P apps
GSMA working on multi-stakeholder projects in verticals with high
market potential to develop and showcase solutions utilising RCS
APIs (device and network)
Potential verticals include
Contact Centres mEducation SecuritymhealthRetail/Campaign
/TV Channels
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RCSmomentumgrows
Successstories
RCSroadmap
RCSAPIs
Driving Adoption
Building global RCS momentum
Driving Adoption
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Drivers for adoption
Consistent high levels of consumer demands for rich communications
Increasing availability of handsets with native clients being shipped by
operators and will soon be also available as Open Market Devices
Increased collaboration between operators resulting in greater
interoperability
– Interoperability operator to operator within one country
– Use of IPX Hubs to enable global interoperability
GSMA community of 6 billion connections growing daily
Operators focusing on an all IP future
– Services like RCS and VoLTE are the key to maintaining
customer relevance
Ubiquitous Access and Full Interoperability are still key!
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Ubiquitous availability and full interoperability
Collaboration leadsto country wide
implementations, ubiquitous
availability and full interoperability
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THANK YOU!www.gsma.com/rcs