Building Foreign Markets
1
Export - Import Joint Ventures And Strategic Alliances Overseas Marketing & Manufacturing Foreign Licencing & Franchising Send products abroad for resale (exporting) or purchase products from foreign companies for resale, usually as part of another product, within the home market (import) Agreements that permit foreign companies to produce and distribute merchandise, often using trademarks and/or selected merchandising and customer delivery approaches A marketing infrastructure and/or manufacturing facilities abroad The shared ownership of operations by two or more local and foreign companies (joint venture) or the pooling of resources by two or more companies for the porpose of competing as one tentity (strategic alliance) APPROACHES FOR ENTERING AND BUILDING FOREING MARKETS Alberto Pavanello a.pavanello.finance@gmai
-
Upload
alberto-pavanello -
Category
Documents
-
view
185 -
download
0
Transcript of Building Foreign Markets
Export - Import
Joint VenturesAnd Strategic
Alliances
OverseasMarketing &
Manufacturing
Foreign Licencing & Franchising
Send products abroad for resale (exporting) or purchase products from foreign companies for resale, usually as part of another product, within the home market (import)
Agreements that permit foreign companies to produce and distribute merchandise, often using trademarks and/or selected merchandising and customer delivery approaches
A marketing infrastructure and/or manufacturing facilities abroad
The shared ownership of operations by two or more local and foreign companies (joint venture) or the pooling of resources by two or more companies for the porpose of competing as one tentity (strategic alliance)
APPROACHES FOR ENTERING AND BUILDING FOREING MARKETS
Alberto Pavanello [email protected]
