Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu...
Transcript of Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu...
![Page 1: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/1.jpg)
Building Exports In the U.K Foodservice Market by
Sarah Furno
![Page 2: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/2.jpg)
“Cashel Blue is a sum of it’s parts: people, place & commitment..”
Jane, a former chef & Louis Grubb
previously an agricultural research
manager returned in 1978 to their
traditional Tipperary family farm:
Beechmount.
Louis established a dairy herd of 80
cows and Jane set to creating
something worthy of the rich milk. In
1984 Cashel Blue came into being..
From the earliest days parcels of
cheese were sent to Myrtle Allen in
Ballymaloe Restaurant
Neal’s Yard Dairy, London started
buying for shop & wholesale in 1985
![Page 3: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/3.jpg)
Louis held a vision to create a
sustainable
future for his medium sized
family farm
Jane was the 1st person to
make a farmhouse blue
in Ireland
![Page 4: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/4.jpg)
Who we are: Farmers, & Custodians of our Environment, say hi to the Pedigree Cashel
Blue Herd
![Page 5: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/5.jpg)
The Crozier Flock of 400 Friesland ewe’s, classified as a “farm/fermier” cheese with all the
milk from a single flock”
Crozier Blue recently featured on the menu in the
corporate boxes of Twickenham & has featured in
Premium Airport lounges for Virgin Airlines.
![Page 6: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/6.jpg)
Who we are: Farmhouse Cheese-makers, working with open vats, un-homogenised
milk and hand-cut curds
![Page 7: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/7.jpg)
Who we are: Cheese-maturers: Up to 40,000 wheels being matured & selected
![Page 8: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/8.jpg)
Core Values:
Community
Openess
Personability
Excellence
![Page 9: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/9.jpg)
Inside our Cheese Dairy: A fusion of Tradition and Technology
![Page 10: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/10.jpg)
Our Markets
![Page 11: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/11.jpg)
Food Service/Retail
![Page 12: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/12.jpg)
Our UK Food Service Offering Cashel Blue
Quality at an accessible price
Format: 350g wedge
Accessible flavour
Reasonable shelf life
Supply/Availability
Irishness
Brand & Style
![Page 13: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/13.jpg)
Availability to Food Service Operators from big to Small
Makro: Cash & Carry
![Page 14: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/14.jpg)
Principle UK buying decision in choosing Cashel Blue: Quality/
Price
![Page 15: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/15.jpg)
Quality our interpretation:
• J&L Grubb Ltd. (now Cashel Farmhouse Cheesemakers), personally committed the family name to the company
• Industry standard Quality Assurance since the earliest days. BRC Grade A site.
• Makers & Maturers of cheese, each consignment tasted and selected by trained organoleptic graders
• Consistent award winner
![Page 16: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/16.jpg)
Where does Cashel Blue sit in the UK Food Service sector?
Principally on Cheeseboards
![Page 17: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/17.jpg)
The Bord Bia Food Service Market Entry Programme: Our experience
• Understanding the size of the market & future potential (65% operators buy blue cheese and 83% would consider buying)
• Gaining an insight into how the Food Service market works & different segments: Cash & Carry, national wholesaler, specialist supplier etc.
• Understanding the cost of our protein component within the menu
• Provenance not key factor in Food Service for Cashel Blue, Quality top buying rationale
• Review of Route to Market: Caterlyst Survey Focused our attention towards building our relationship with Cheesecellar
![Page 18: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/18.jpg)
Recent Wins for Cashel Farmhouse Cheese-makers in the UK
Featured on the summer menu of Midsummer House Michelin Star Restaurant
Proposed into Pret A Manger as a branded Sandwich filler
Crozier Blue Featured at Twickenham Football Stadium in the corporate box
Listed with Cost Co in a 500g format Autumn 2012 (since de-listed but contact
Maintained with buyer)
Cashel Blue Featured cheese in the Summer Olympics Athletes Village (2 tons)
2013 Cashel Cream Cheese Listed with Cheesecellar and launched on the
UK retail market
![Page 19: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/19.jpg)
Cashel Cream Cheese “A 100% natural mix of our signature Cashel Blue, cream cheese, fresh
cream & nothing else. Simple & Easy”
![Page 20: Building Exports In the U.K Foodservice Market by Sarah Furno€¦ · Featured on the summer menu of Midsummer House Michelin Star Restaurant Proposed into Pret A Manger as a branded](https://reader034.fdocuments.us/reader034/viewer/2022050114/5f4b7cd20d531261d65813c2/html5/thumbnails/20.jpg)
Cheesey wishes and thanks
Sarah Furno