Building Economical Simulators
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Transcript of Building Economical Simulators
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Building Economical Simulators
Dr. Kira Radinsky, CTO & Co-founder
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Customer Lifecycle Intelligence
Predictive Marketing
Predictive Customer Success
Predictive Sales
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Uriel’s Journey
IT Senior DirectorIT
?
IT
Aredemographics alone
enough for predictions?
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Customer Lifecycle Intelligence
Articles readSocial Posts
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access
NAC
Network Access Control
Access Control Solutions
Physical Security
Unmanaged Servers
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What is Dell Reading About?
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Month
Identity Management
Is It the Right Time to Contact Dell?
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Trend Analysis: Is it the Right Time?
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What is Uriel Writing About?
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You Get a Summary Screen
IT Senior Director
IT
Lead Twitter Topic FitIT
Low Influencer
Company Interest Trend
High
Integrated inSalesforce and Marketo
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Customer Lifecycle Intelligence
Articles readSocial Posts
Website InteractionsWebinar Attendance
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Uriel’s Website Visitation Patterns
Webinar
Email Response
Contact Me
Call
2nd Interaction
87%
10%
69%
34%
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Dynamic Predictive Lead Scoring
IT Senior Director
IT
IT
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Customer Lifecycle Intelligence
Articles readSocial Posts
Website InteractionsWebinar Attendance
Campaign ResponseEmail Response Time
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Historical Response Analysis
Response Time
Fast Response: 70%Slow Response: 30%
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How Fast Does Uriel Respond?
Fast Response: 70%Slow Response: 30%
Response Time
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Lead Score Changes Automatically
IT Senior Director
IT
IT
Slow ResponseResponse Rate
Responds to Emails?
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How Fast Does Uriel Respond?
Response Time
Mid Response: 60%
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Several Factors Make Him an “A” Prospect
IT Senior DirectorIT
IT
Medium ResponseResponse Rate
Responds to Emails?
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Customer Lifecycle Intelligence
Articles readSocial Posts
Website InteractionsWebinar Attendance
Campaign ResponseEmail Response Time
Support Cases Usage Patterns
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Cases with High Severity
Usage of basic authentication
Usage of advanced NAC feature
Uriel’s Engagement and Usage Level?
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Predictive Customer Success: Renewals
FAQ Campaign
How To Ramp-Up Campaign
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Cases with High Severity
Usage of basic authentication
Usage of advanced NAC feature
Uriel’s Engagement and Usage Level?
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Predictive Customer Success: Renewals
Good candidate for Upsell campaign
Upsell Campaign – did you see our new features?
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Success Model
Opportunity
Score + Insights
Wins Losses
Internal Data Sources
External Data SourcesDemographicsFirmographics
Behavioral
30
On-the-spot Predictive Scoring + Insights
Update 1x/week
1x/min
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Insights from Historical Data Analysis
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Installed in <1 hour
Qualified Pipeline Renewal Rate
1.75x
Conversion Rate
2x +10%
Easy Install, Fast Time to Value
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150 years of news articlesBillions of tweets
Millions of web searches
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Event1
Merchant shipCollide
Tanker
05/25/2010 11:00 SingaporeLocation
Performed on
Actio
n
Time-frame
Actor
Caus
ed
Event2
spill
05/25/2010 15:00
Performed on
Actio
n
Time-frame
Time
“Tanker and merchant ship collide”
“Oil spill off Singapore”
Oil
Location Singapore
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Event1
Go up
Gas prices
05/25/2010 11:00
Actio
n
Time-frame
Actor
Caus
ed
Event2
spill
05/25/2010 15:00
Performed on
Actio
n
Time-frame
Time
“Oil spill off Singapore”
Oil
Location Singapore
“Gas prices go up”
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Causality GraphCausality Graph
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Simulating the MarketConnecting Macro & Micro Economics
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Thank You!