They Like Me, They Like Me Not - An Analysis of Social Media Marketing ROI
BUILDING DUMB //ENGINEERING SMART · Instagram Questions you Care CASE STUDY: DISCOVERY Search...
23
//ENGINEERING SMART //BUILDING DUMB SERVER-DRIVEN APP DEVELOPMENT
Transcript of BUILDING DUMB //ENGINEERING SMART · Instagram Questions you Care CASE STUDY: DISCOVERY Search...
//ENGINEERING SMART //BUILDING DUMB
SERVER-DRIVEN APP DEVELOPMENT
allo!I’m Brandon John-FresoSenior Android Engineer @ WeWorkFormerly @ OkCupid
2
Your app is too damn smart.
Give a person a fish and you feed them for a day. Teach a person to fish and they’re gonna screw the pooch.
How did we get here?
1 color change = 40, 320 minutes
(...4 weeks)
Server-Side RenderingThin Clients
1DISPLAY DATA
2HANDLE INPUT
Remotely configurabledynamic layouts + behavior
10
UI is inherently entity agnostic.
Think layouts Not users
CommonMistakes
Q&A