Building Community Partnerships

Building Community Building Community PartnershipsPartnerships

Barbara Crowe, MA, MT-BCBarbara Crowe, MA, MT-BC

Robin Rio, MA, MT-BCRobin Rio, MA, MT-BC

Frank Thompson, Founder AZ Frank Thompson, Founder AZ Rhythm ConnectionRhythm Connection

With The Right Partnerships, You Can Build Your Dream TeamWith The Right Partnerships, You Can Build Your Dream Team

ASU Music Therapy

• Long History of Community Outreach• Established Relationships In Diverse

Communities• Active Community Involvement is Part of the

Cultural Fabric of ASU Music Therapy– Music Therapy Clinic

• Community Music and Wellness Program (CMWP)

CMWP IS THE POSITIVE RESULT OF MANY YEARS OF EFFECTIVE PARTNERINGCMWP IS THE POSITIVE RESULT OF MANY YEARS OF EFFECTIVE PARTNERING

University and University and NeighborhoodNeighborhood

• College community developed College community developed through music experiencesthrough music experiences

• Interaction with neighbors in the Interaction with neighbors in the college community through musiccollege community through music

• People with disabilities working with People with disabilities working with MT’s in the ASU programMT’s in the ASU program

ASU Music Therapy Is A Vibrant Part Of The Local CommunityASU Music Therapy Is A Vibrant Part Of The Local Community

MT Providers and MT Providers and OrganizationsOrganizations

• Unique opportunities because MT’s can Unique opportunities because MT’s can collaborate with:collaborate with:– EducatorsEducators– TherapistsTherapists– For Profit For Profit – Not-for-profit groupsNot-for-profit groups

A Multi-Discipline Community Is A Community Rich With PotentialA Multi-Discipline Community Is A Community Rich With Potential

ASU MT Clinic Community ASU MT Clinic Community Music And Wellness Program Music And Wellness Program

VisionVision• Strategic Objectives: Strategic Objectives:

• Seeking Partners who want to serve Seeking Partners who want to serve OthersOthers

• Bring community to Bring community to ““US, MT’sUS, MT’s”” at the at the ASU Music Therapy Clinic ASU Music Therapy Clinic

• Fill newFill new““set of roomsset of rooms”” with expanded with expanded community based programmingcommunity based programming

Understand The Type Of Community You Are BuildingUnderstand The Type Of Community You Are Building

By Bringing Community To By Bringing Community To Us:Us:

• We offer opportunities for people to We offer opportunities for people to interact that would not haveinteract that would not have

• We set the environment for We set the environment for ““peaceful, peaceful, open-ended, non-sectarianopen-ended, non-sectarian”” interaction interaction

• Open forum for people to engageOpen forum for people to engage• Organizations are finding us to see how we Organizations are finding us to see how we

can support those programscan support those programs


• You Already Do It All The TimeYou Already Do It All The Time• Define TermsDefine Terms

– CommunityCommunity– PartnershipsPartnerships– Community Building ModelsCommunity Building Models

• Time is on our SideTime is on our Side• One Step Beyond One Step Beyond • Will it Go 'Round in Circles Will it Go 'Round in Circles • Both Sides Now Both Sides Now

As MTAs MT’’s You have a unique opportunity to work with individuals and organizations You have a unique opportunity to work with individuals and organization

Let’s Have a Group Discussion on how the ASU MT Community Music and Wellness Program Let’s Have a Group Discussion on how the ASU MT Community Music and Wellness Program Has Evolved via Strategic PartnershipsHas Evolved via Strategic Partnerships

Please Ask Lots of

?s

Let’s Define The TermsLet’s Define The Terms

Develop Your Community By Partnering With The Right PartnersDevelop Your Community By Partnering With The Right Partners

What is Community?What is Community?

GroupGroup

SocietySociety

NeighborhoodNeighborhood

KinshipKinship•What is your definition?...What is your definition?...

As MTAs MT’’s we have a unique opportunity to work with individuals and organizationss we have a unique opportunity to work with individuals and organizations

Developing Community Partnerships is a Strategic and Planned ProcessDeveloping Community Partnerships is a Strategic and Planned Process

What Is A Partnership ?What Is A Partnership ?

Affiliation Affiliation CollaborationCollaboration

AllianceAllianceCooperationCooperation

•What is Your Definition?What is Your Definition?

Strategic Community Partnerships Provide Mutually Benefitable ResultsStrategic Community Partnerships Provide Mutually Benefitable Results

As MTAs MT’’s we have a unique opportunity to work with individuals and organizations we have a unique opportunity to work with individuals and organization

Partnership Opportunities

• For-Profit• Non-profit• Local Public Education• Education Service Poviders• Health Care

Many People Share Your Vision—Go Find Them and Let Them Know !Many People Share Your Vision—Go Find Them and Let Them Know !

Partnership Opportunities• For-Profit

– Music Retailers– Large Local Companies– Niche Companies with Community Focus– Small LLCs with Community Networking Needs– Chambers of Commerce– Marketing Associations– HR Departments

For Profit Companies Make Money and Markets By BeingFor Profit Companies Make Money and Markets By Being Connected To Their CommunityConnected To Their Community

Partnership Opportunities• Non-profit

– Large Traditional Community Service Organizations• National/Regional/Local

– Religious Affiliations– City/County/State Departments– Niche NPs With local Service Mandates/Missions– Trade Associations– Military

Some Partners Are Mandated to Serve the CommunitySome Partners Are Mandated to Serve the Community

Partnership Opportunities• Local Public Education

– Standard K-12– Private Institutions– University/College

• Student Associations

– Continuing Ed. and Supplemental Education Providers

– Trainers From Private Firms (For and Non/Profit)

Educators and Trainers Are Often Community LeadersEducators and Trainers Are Often Community LeadersThey Interface With Many PeopleThey Interface With Many People

Partnership Opportunities

• Health Care– Hospitals– Clinics– Private Physicians– Senior Care Facilities

• Assisted Living (Profit and Non Profit)

– Long Term Care Support– Wellness Industry

Care Giving Institutions Are Often The First To Help Care Giving Institutions Are Often The First To Help New OrganizationsNew Organizations

Good PartnersGood Partners• Bring in partners that have a shared Bring in partners that have a shared

understanding of what community understanding of what community meansmeans

• Is it my community ?Is it my community ?• Is it your community ?Is it your community ?

IT IS OUR COMMUNITY !IT IS OUR COMMUNITY !

• Choose each other out of common Choose each other out of common interests and/or complimentary needsinterests and/or complimentary needs• Provide a solution that matches the Partner’s Provide a solution that matches the Partner’s

needs!needs!Strategic Community Partnerships Provide A true win-win for All PartnersStrategic Community Partnerships Provide A true win-win for All Partners

Model 1: Time is on our SideModel 1: Time is on our Side

• There will always be patients/clients There will always be patients/clients that need carethat need care

• Long Term Partnerships for stable Long Term Partnerships for stable environmentsenvironments

• No pricing, competitive, No pricing, competitive, technological or market shocks/shiftstechnological or market shocks/shifts

Better to be Netflix today than Blockbuster TomorrowBetter to be Netflix today than Blockbuster TomorrowChoose partners that will get you to where you are Choose partners that will get you to where you are

going going

Not where you are or wereNot where you are or were

Model 2: One Step BeyondModel 2: One Step Beyond

• Can I adjust fast enough?Can I adjust fast enough?• Analog to digitalAnalog to digital• The future is coming we donThe future is coming we don’’t know t know

exactly what it will beexactly what it will be• We gotta do something, but what?We gotta do something, but what?• I have to pay bills todayI have to pay bills today

Better to be iTunes than Netflix Better to be iTunes than Netflix Find partners that are creating the new tomorrow, today.Find partners that are creating the new tomorrow, today.

Model 3: Will it Go ‘Round in Model 3: Will it Go ‘Round in CirclesCircles

• How do I meet the right partners with How do I meet the right partners with influence?influence?

• Choosing the right partner at the Choosing the right partner at the right timeright time

• If I meet this person, perhaps I can If I meet this person, perhaps I can meet that person, who can intro me meet that person, who can intro me to those people who can . . .to those people who can . . .

Find Partners that connect with you at YOUR right place Find Partners that connect with you at YOUR right place and YOUR right timeand YOUR right time

Timing-Temperament-Tenacity-TrainingTiming-Temperament-Tenacity-Training

Model 3: Will it Go ‘Round in Model 3: Will it Go ‘Round in CirclesCircles

Find Partners that connect with you at YOUR right place Find Partners that connect with you at YOUR right place and YOUR right timeand YOUR right time

Getting to the Right Partner is Difficult and Takes TimeGetting to the Right Partner is Difficult and Takes Time

A

B

A

B

Model 4: Both Sides Now: Model 4: Both Sides Now: The Adjacent Possible The Adjacent Possible

• Partnering through mutual needs Partnering through mutual needs creating true win-winscreating true win-wins

• The more complimentary relationship The more complimentary relationship ”sides” you have in your community ”sides” you have in your community the better.the better.• Be a line instead of a single pointBe a line instead of a single point• Be a triangle instead of a lineBe a triangle instead of a line• Be a pentagon instead of a triangleBe a pentagon instead of a triangle

Create as many adjacent side/touch points as Create as many adjacent side/touch points as possible to possible to Engage your communityEngage your community



Be a Line instead of a PointBe a Line instead of a Point

Your Community Your Community



Be a Triangle instead of A LineBe a Triangle instead of A Line




Be a Hexagon Instead of a TriangleBe a Hexagon Instead of a Triangle




Be a Line instead of PointBe a Line instead of Point



• You Already Do It All The TimeYou Already Do It All The Time• Define TermsDefine Terms

– CommunityCommunity– PartnershipsPartnerships– Community Building ModelsCommunity Building Models

• Time is on our SideTime is on our Side• One Step Beyond One Step Beyond • Will it Go 'Round in Circles Will it Go 'Round in Circles • Both Sides Now Both Sides Now

As MTAs MT’’s You have a unique opportunity to work with individuals and organizations You have a unique opportunity to work with individuals and organization

We had a discussion on how the ASU MT Community Music and Wellness Program We had a discussion on how the ASU MT Community Music and Wellness Program has evolved via Strategic Partnerships. has evolved via Strategic Partnerships.

Hope you found it usefulHope you found it useful


Barbara Crowe, MA, MT-BCBarbara Crowe, MA, MT-BC

Robin Rio, MA, MT-BCRobin Rio, MA, MT-BC

Frank Thompson, Founder AZ Frank Thompson, Founder AZ Rhythm ConnectionRhythm Connection

With The Right Partnerships, You Can Build Your Dream TeamWith The Right Partnerships, You Can Build Your Dream Team

Building Community Partnerships

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