Building Community
19
Building Community: Transmedia Storytelling
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17-Sep-2014 -
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Technology
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Presented at Documentary Edge, Doc Lab New Zealand, Summer 2012: Building communities through narrative design, transmedia, and cross-media
Transcript of Building Community
Building Community:Transmedia Storytelling
What is a community?
linasrivastava.com | transmedia activism | building community
Communities of
Action
Practice
Identity
linasrivastava.com | transmedia activism | building community
Why build a community?
linasrivastava.com | transmedia activism | building community
Transmediatechnique of extending a core storyacross multiple platforms and formatsthrough
coordination strategyintegration design/architectureimmersion content
linasrivastava.com | transmedia activism | building community
Transmedia ActivismFramework for strategy to -Create social impact-Raise awareness-Influence perception
through storytelling bydecentralized authors whoshare assets + create entry pointsinto issues and solutions across multiple forms of media
linasrivastava.com | transmedia activism | building community
Using Transmedia to Create Social Impact
Issue Awareness Engagement Action Change
Actionable Content
Story Universe
linasrivastava.com | transmedia activism | building community
“By collectivizing ownership of narrative, transmedia breaks down the “us” and “them”
It is no longer “you” supporting ”our” work to help “them.” Rather, it is all of us working together to meet and overcome a challenge”
--David Jammy
Why is This Important?
linasrivastava.com | transmedia activism | building community
Why is This Important?
+ How to Tell a Story+ How to Tell a Story Together+ How to Tell a Story of a System, of Complexity+ How to Tell a Story that is ++ an Element of Change ++ a Predicate for a Movement
linasrivastava.com | transmedia activism | building community
Why is This Important?
+ Engagement + Participation+ Entry Points+ Immersion + Shared Experience
linasrivastava.com | transmedia activism | building community
Why is This Important?
Story Building+ Co-Creation+ Co-Production+ Collaboration+ Multiple (Diverse) Perspective
linasrivastava.com | transmedia activism | building community
How to build a community?
linasrivastava.com | transmedia activism | building community
Transmedia Storytelling | ChoreographyTransmedia Storytelling | SymphonyTransmedia Storytelling | Team Sport
Think of...
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Story:Bringing out direction, character, culture, energy, cohesion
Social Action
Voice
Essential Elements
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Every movement needs:
+ cohesive narrative+ shared goals
+ common identity
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Narrative + Social ActionAssessing Your Social Change Model
+ Respect+ Relevance+ Resonance
Full model available at http://www.slideshare.net/lksriv/the-3-rs-co
linasrivastava.com | transmedia activism | building community
+ It has at its core the use of local voice, in direct partnership with the platform creators, aiming at community-centered participation. + It uses its platform to move beyond awareness, to connect audiences and change agents to commit to a particular worldview, advocacy or action, by using these local stories and art. +Uses a number of platforms that are culturally appropriate to cross borders to foster transformation.
What I Look for in Transmedia Activism Projects
linasrivastava.com | transmedia activism | building community
+ Fragmented distribution+ Personal storytelling+ Individualized consumption/personalization+ Self-interest + Auteurship
vs.+ Shared experience+ Collaboration+ Humanism/Community-centered design+ Multiple perspectives+ Local voice
Things to think about...
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Lina Srivastava
http://[email protected]
@lksriv
linasrivastava.com | transmedia activism | building community
