Building Communities Using Social Media: Why Embracing Social Is Not About Trending Or Going Viral
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Transcript of Building Communities Using Social Media: Why Embracing Social Is Not About Trending Or Going Viral
Building Communities Using Social Media
Joey Alarilla (@joeyalarilla)Director of Social Media and EngagementTribal Worldwide PhilippinesAFP Civil-Military Operations School Social Media TrainingFebruary 3, 2014
Demystifying social media
Derek Sivers: How to Start a Movement http://youtu.be/V74AxCqOTvg
3 things to remember
1. It’s not about you
2. Social media is a conversation
3. People want to join movements
Why embrace social?
http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
Why embrace social?
http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
Why embrace social?
http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
Why embrace social?
http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
People, especially the youth, take social for granted
“Organizations that can bring humanity and flexibility to their interactions with other human
beings will thrive.” – Seth Godin, Linchpin: Are You Indispensable?
“Social is a marathon, not a sprint.” – Guiding principle of Tribal Worldwide
The journey starts with you
Exercise 1: Who are you?
How would you describe your organization to someone who doesn’t know anything about it?What can your organization do for others?What do you like most about your organization?
Be prepared for social media
Have a social media policy in placeIdentify an internal champion who will coordinate with different stakeholdersCreate a content strategy and a workflow for different stakeholdersAgree on KPIsEquip people with the right training and resources
Social means listening to others
Listen to the stories of your community
Who are the current members of your community? (Retention)Who are the non-members you would like to reach out to? (Acquisition)What are their stories? (Passions/Interests)How can they tell their stories through you? (Engagement/Storytelling/Empowerment)
It’s not about you or them. It’s about us
“The first follower is what transforms a lone nut into a leader.” – Derek Sivers, How to Start a Movement, TEDTalks
Build a community, support a cause, start a movement
Exercise 3: Community building
www.rebelmouse.com/blog.rebelmouse.com/
Putting it all together
Create content that generates conversations
and triggers actions
Create an editorial calendarQuestions/Polls and QuotesUser-generated content – Ask your users to submit their own content and showcase the best onesMemes and trending topics – #ThrowbackThursday, #FlashbackFridayVisual content – Photos, videos, infographics
User spotlight – Reward active members by featuring themInfluencer spotlight – Feature influencers who support your causeEvent features – Cover your eventsUseful links – Links to interesting articles on news sites, blogs and other publications Tips and lists
5 most shareable types of content
Lists and how to’s – Like this list Visual content – People love photos and videosPositive and negative – People share what delights and outrages themInfographics – Make research sexy!Issues – Start a debate. Discuss issues people care about and become a source of useful information
Give a clear call to action
Designing a community is like designing a playgroundProvide a clear structure, but give people the freedom to play, experiment and explore
Manage your community and make them careOffer a reward at every level and encourage your members to climb up the social engagement pyramid and contribute more to the community
Embracing social is not about trending or going viral
It’s about taking care of your community and making a difference in the lives of others
Thank you for listening!
Follow me on Twitter @joeyalarilla and let’s start a conversation