Building communities through influencer and ambassador programs

Current TEDx stats

9,033 TEDx events held around the world

2,201 cities in 157 countries have hosted one or more

TEDx events

50 different languages

275 TEDx Talks featured on TED.com

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TEDx event growth over time

3

279

956

1847

27063115

0

1000

2000

3000

4000

2009 2010 2011 2012 2013

Who is the TEDx event licensee?

A passion for TED

A passion for big ideas

A passion for community

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Influencers and Ambassadors

Influencers

Organizers of great events

Their talks go to TED.com (Or their talks are high-quality)

Consistency in timing + event quality

High level of community engagement/influence

Innovates on the platform

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Elders

Been in the community since its inception - expected to take on

mentor role with new members

Private Facebook group to discuss big ideas

Lead Google+ hangouts on topics

Speak at TEDx Workshops

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Level 2 Events

Must have held 2 events with over 100 people with the same

licensee

Have a talk on TED.com or 10,000 YouTube views

Must have hosted a regional workshop

Benefits: Host a 1.5 day event, charge $250 USD, unlimited

sponsorship, distribute some talks on television

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High engagement members

Comment often on community groups

Have attended TED + can host over 100-person events

Email us to ask questions, or tell us about issues in their region

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Community-created initiatives

TEDx Music Project

TEDx Global Virtual Summit --> TEDx Learning Hub on Google +

TEDx Adventures

TEDx Local Lens

"Influencer" TEDx events - TEDxUNPlaza, TEDxOilSpill

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Gates Scholarship Recipients

Application process to give community members in the

developing world a chance to experience TED, and share

experience with their community

Benefits: Attend TEDGlobal or TEDActive, flight, hotel and event

fee are paid for

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Benefits of Influencer groups/programs

Seeded the TED Auditions in 2012

Our "go to" connectors in a region

Early adopters/advice on new programs

Stories + talks for TED.com and other editorial platforms

Trust

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Ambassadors

Overview

In its 4th year

49 total - become Senior Ambassadors

Represent countries such as Egypt, India, Pakistan, Morocco,

China, Singapore, Australia, the Netherlands, Portugal, Spain.

Regions such as Eastern Europe + Africa.

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How are they chosen?

Visibility in community

Recommendation by past Ambassador,

From a community/region where we need additional help

Quality of event

Trust

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What is their role?

Connect the community through workshops, coffee meetings,

answering questions on groups

Keep an eye out for local TEDx branding and rules issues

Advise TEDx team on suggestions for building TEDx in their

region

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Regional Workshops

Self-organized by TEDx licensees (often Ambassadors or other

Influencer), attended by TEDx organizers in a selected region

Organizers present on and share best practices from their event

Encourage regional collaboration/connection

Attended by TED staffer in person or remote who leads a

guidelines session + answers questions

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Benefits of Ambassador program

Trusted connections with people in high growth regions

Provide cultural context for global decisions + issues

Ground up instead of top down decisions

Real understanding of TED and TEDx that can be transferred

locally

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