Building Communities Around Your Content
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Transcript of Building Communities Around Your Content
Building Communities Around Your Content
Building Communities Around Your Content
Building Communities Around Your Content
About Me: Jess Jurick• Senior Web Strategist @ 10up LLC, a premium
WordPress development & strategy agency• Over 4 years of experience developing
interactive strategies for top brands, non-profits, and start-ups
• Dozens of clients, from universities like University of Rhode Island to WordPress.com VIP clients like Universal Sports and TechCrunch
• @jessjurick
Building Communities Around Your Content
What is this session about?
• Building an audience and inspiring them to actively engage with your content by:– Consuming it– Sharing it– Contributing to it
Building Communities Around Your Content
How do you accomplish this?
• Develop a strong brand voice• Focus on topics that matter to your audience• Be accessible• Give your audience tools to engage with your
content and your brand • Develop a game plan
Building Communities Around Your Content
Developing a Strong Brand Voice
• What is a brand voice?• How do you develop it?• Why does it matter?
Building Communities Around Your Content
Hip2Save.com• Young mom
blogging about her efforts to save
• Focuses on deals that appeal to young moms and families
• Transforms couponing to an online community experience
Building Communities Around Your Content
MomGenerations.com• Three women
blogging about parenting, fashion, and relationships
• Real life stories that women can relate to
• Readers are emotionally invested in their stories (so are their pocket books!)
Building Communities Around Your Content
Ma.tt• Founding
developer of WordPress
• WordPress news, industry thought leadership, photos and fun
• Makes software personal
Building Communities Around Your Content
Upside: The UPS Blog
• Leading shipping and logistics provider
• Company news, employee profiles, industry thought leadership
• Brand news with soul
Building Communities Around Your Content
Enough about you… Onto the tools!
• Content Strategy• Commenting• Social integration• Crowdsourcing• Offline events
Building Communities Around Your Content
Content Strategy
• Use a conversational tone
• Have an opinion• Engage other
bloggers and your audience
• Reward your loyal fans
Building Communities Around Your Content
Commenting
It’s not all that scary and it can even be fun!• Source content ideas from your readers• Build relationships and foster two-way
communication• Roll your own!
Building Communities Around Your Content
Social Integration
• bbPress• BuddyPress• Facebook and Twitter
integration
Building Communities Around Your Content
CrowdSourcing
• Guest bloggers• Content gatherers
Building Communities Around Your Content
Offline Events
• Local meetups• Local club chapters• National conferences
Building Communities Around Your Content
Now that you’re all inspired…
Now, get started!
Goals & Objectives
Craft Your Voice
Develop an Editorial Calendar
ChooseYourTools
You need a plan!
Building Communities Around Your Content
Building Communities Around Your Content
by Jess Jurick
@jessjurick
Slides will be available at get10up.com!