Building Capacity: Partner Engagement and Grassroots Organizing
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Transcript of Building Capacity: Partner Engagement and Grassroots Organizing
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-16-14
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Building Capacity Partner Engagement and Grassroots Organizing Derrick Harkins, National Director of Faith Based Initiatives and African American Engagement Christopher Mendoza, National Special Projects Director Jennifer Roniger, Director of State Assistance
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-16-14 2
Agenda
I. Introduction Jennifer Roniger, Director of State Assistance
II. Partner Engagement and the Multiplier Effect Derrick Harkins, National Director of African
American and Faith Engagement
III. Grassroots Organizing Works!
Christopher Mendoza, Special Projects Director
IV. Key Takeaways Jennifer Roniger, Director of State Assistance
V. Q&A Jennifer Roniger, Director of State Assistance
© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-16-14 3
I. INTRODUCTION
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2014 Enrollment
The enrollment community exceeded expectations– 16 million covered in 2014!
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2014 + 2015 Enrollment
16 Million in year 1
8 Million in year 2
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Building Capacity is More Important than Ever
This means there are fewer uninsured individuals to connect to coverage, which makes the work more challenging (and rewarding!)…
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And open enrollment is 3 months shorter this year… OE2 runs from November 15, 2014 – February 15, 2015
Building Capacity is More Important than Ever
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Plan and Build
• Plan smarter • Utilize resources • Use OE1
lessons learned • Get creative!
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II. PARTNER ENGAGEMENT AND THE MULTIPLIER EFFECT
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Partnerships Matter
What’s an aspect of your work that would benefit from some extra help?
Is there a group in your community that has unique
insight that you’d like to leverage?
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Who They Are
• Small businesses • Grassroots coalitions • Local associations (neighborhood
associations, community groups, etc.) • Libraries • Constituency Groups • Elected Officials • Providers • Schools/School Districts • Health centers • Community based organizations
Everyone!
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Sphere of Influence
You
?
?
?
?
?
?
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The Multiplier Effect
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Some Basic Principles
• How does their work overlap with your work?
• What can they gain from partnership?
• Why are you interested in working with them specifically?
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Making the Ask
Wow, you’re really doing interesting work here. How does being uninsured affect your members? Once we
identify uninsured people, we follow-up with them about how they can get coverage and in-depth assistance. It
sounds like that support would help the people you serve. Can we sit down to talk about collaborating?
~ versus~
It looks like you all see a lot of people come through these doors. It would be pretty easy to have some
literature on the front desk. Is that something you can do?
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Communication is Key!
How do you communicate
and coordinate with each
other?
What’s your most
successful partnership?
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Nurturing a Relationship
• Thank them for their action
• Debrief with them on how collaboration is going
• Stay on top of their goals
• Make a second ask or continue to collaborate
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AN EXAMPLE: CERTIFIED APPLICATION COUNSELOR (CAC) RECRUITMENT
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Building the CAC Community
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• Community colleges • Sororities/fraternities • Labor organizations • Health care providers • Faith-based organizations • And more…
Who Can Help
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Examples from the Faith Based Community
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CAC Organization Toolkit
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III. GRASSROOTS ORGANIZING WORKS!
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Grassroots Organizing?
• Anyone can do it • Its organizing at the ground level and growing from
there • No change is too small or too big • There are many ways to engage your community,
one of them is volunteer engagement
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Organizers
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Grassroots Organizing?
ORGANIZERS
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Finding Volunteers
• Broaden the way you think of volunteers
• Volunteers can be everyday people
• Volunteers can be supportive organizations or community partners
Volunteers = Organizations Organization= Volunteers
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Volunteer and Shift Growth
Source: Enroll America, Field Program, 2013-2014
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Consumer Outreach
Source: Enroll America, Field Program, 2013-2014
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Increase in Enrollment Rate after Multiple Contacts
Source: Enroll America, Field Program, 2013-2014
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GETTING STARTED
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How Do I Start?
Confused? • Have clear goals
• Think small • Make it personal
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Finding Volunteers
Define a action
• What is your goal? How do you achieve this? • This action is what will bring together volunteers
Look Internally
• Look internally for potential volunteers. You might already have an existing pool of prospects
• Can your internal members engage more volunteers?
Look Externally
• What organizations in your community share your goal? • How can you plug them into your defined action?
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IV. KEY TAKEAWAYS
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Knowing the Formula is Half the Battle
• What is your mission? • Identify action steps • Engage internal staff • Reach out to partners • Involve Volunteers • COORDINATE,
COORDINATE, COORDINATE
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#Ready4OE2 Series
#Ready4OE2 Webinar and Blog Series During October!
Subscribe to Enroll America’s newsletter for updates: http://www.enrollamerica.org/
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V. Q&A