Building Business with Social Media

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.


How to Use Social Media to Build Your Business

By John Foley, Jr.



John Foley, Jr.► Established two companies:

► interlinkONE (CEO)► GrowSocially (CEO/CMO)

► Grow Socially► Specializes in online marketing and social media with ► Marketing strategy, campaign development,

execution, real-time relationship-building and measurement.

► Phone: 978-674-8081► Email: [email protected]► Online at:

► www.twitter.com/JohnFoleyJr► www.facebook.com/JohnFoleyJr► www.LinkedIn.com/in/JohnFoleyJr

► Thank you to @jaybaer & @chrisbrogan

mailto:[email protected]

http://www.twitter.com/JohnFoleyJr

http://www.facebook.com/JohnFoleyJr

http://www.linkedin.com/in/JohnFoleyJr



Speaking Engagements – Past Events



Shameless Plug



Overview

► What is Online Marketing► Inbound Marketing► Social Media Marketing



What is Online Marketing?

► Website► Search Engine Optimization► Search Engine Marketing► Social Media



Search Engine Optimization► Becoming more searchable► Using specified keywords► Consistently updating ► Using links to other pages

of site or other websites

Search Engine Marketing► Pay-Per-Click

What is…?



► Community► Conversation► Networking► Marketing► Relationships► Customer Service► Immediate Information► Platform

What is Social Media?



Why Use Social Media

► More prospects to sell to► Generate interest in your brand► Build your brand► Loyalty► Position your company► Customer Service► Another Channel



Take Your Website to the Next Step

► Social-friendly, searchable► Interactive

► Blogs► Comments► Landing Page► eNewsletter Sign-Ups► Widgets

► Calls to action for people to raise their hand



Widgets

► Appealing to the eye

► Creative► Interactive► Different► Can be a call

to action



Widgets



COMPANY WEBSITE

Social Media

SEO

DM/Flyer

E-mail

Links

Other

Inbound and Outbound Marketing Work Together

Whitepapers,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions on

Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM



Social Media Marketing Plan

► Describe Business and Its Goals► Know Your Audience► The One Thing► Humanize Your Brand► Content Resource &

Distribution Strategy ► Measure Your Success

Strategy Before Tactics!



Know Your Audience

► Who Are They?

► Where Are They Cyclically?

► How Do They Use Social Media?



Define Target Audience► Prospecting► Customer Service► Partner Management

Audience Acquisition ► Discover► Engage► Get Found

Your Target Audience – It’s Important



Is everyone interested in the same communication?

I’m on Twitter

I still e-mail

I use Facebook,Twitter & LinkedIn

I love my mail

I Google for my

information

Where are your prospects and customers getting their information?



How Will You Humanize Your Brand?



How to Measure Success?

► How many ► LEADS!► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Site Traffic


Copyright © 2010 Grow Socially, Inc. All Rights Reserved.22Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.22

$$$

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Optimize / Social Friendly

TOOLS

Get Noticed

Nurture Engage Conversation

Landing PagesOffersEmails

PollseNewsletters

Nurture Engage Conversation

Convert

Convert

Action - Publish - Engage – Converse - Share

Convert / Measure

Product?Service?Asset?

Integrated Multi-Channel Marketing

Direct Mail, Magazines, Internet Ads, E-Mail



What Are These Sites, Anyways?



Top 4 Channels for PSPs

► LinkedIn: Chamber of commerce networking event

► Facebook: House party with a business effect

► Twitter: Block Party

► YouTube: Your own TV Station



What is Twitter?

► Share what you are doing in 140 characters or less

► A social messaging utility for staying connected in real-time

► www.Twitter.com

http://www.twitter.com/



Spread the Word



Pros► Easy to use► Great lead generation tool► Reach a large amount of

people► Position yourself as a

thought leader► Communicate and engage in

another marketing channel► Easy to find target audience► Great customer service tool► Measurable

Cons► Requires a Human Resource► Time and effort► Works best when you are

consistent ► What will you post?

► Spam



What is Facebook?

► A free social network used by people & companies

► Companies can host pages and groups to self-promote

► www.Facebook.com

http://www.facebook.com/



Get Yourself Out There

Creating a page involves:► Logo► Name► Content



Pros► Extension of Company

Website► “Human” side ► People share► Post articles, videos,

pictures, etc.► Stay on “top of the

mind”► Event Promotion► Discussion Boards

Cons► Requires Human

Resource► Time and effort► Spam (fans, games)► Not obvious how to

measure success► If things go bad.



Best Practices

► Actively promote your page► Seek out friends and fans► Share information► Must be active► Variety: Pictures, links, videos



What is YouTube?

► Video-sharing website on which users can upload and share videos.

► www.YouTube.com

http://www.youtube.com/



Set up a Gallery



Big ProductionVS

Business Casual

More approachable, more interesting, more diversified, more updates!



Pros► Free! ► Improves SEO► “Personal” side ► Can create viral

marketing opportunity ► Track views and links

to your videos

Cons► Risk poor reviews?► Time spent getting

videos done► Need to promote it



Best Practices

► Customize look and feel of your channel► Keep videos short – 1 to 3 minutes► Keep up variety: from educational to funny► Stay consistent with posting frequency► Must go Casual



What is LinkedIn?

► A business-oriented social networking site

► Mainly used for professional networking

► Has more than 43 million registered users, spanning 170 industries

► www.LinkedIn.com

http://www.linkedin.com/



LinkedIn.com Dashboard

Click icon to add picture



Profile




Join & Participate in Groups



Post a Question




Pros► Free! ► Prospecting► “Engagement tool► Track views and links

to your articles

Cons► Requires a human

resource► Time and effort► Lack of knowledge► Need to participate



Best Practices► Connect with prospects and customers

► Use the question and answer section to find and provide help

► Become active in the groups!

► Content is King

► Post self-promotional items – news and events



► Humanizing► Improves SEO

► Keywords► Links ► Updated Information

► Give Expertise► Updates on Company

Activities► Sharing Information

Blogs



Four Fundamentals of All Five tools

1. Build your network

2. Engage with the network you have built

3. Be consistent

4. Track and analyze



Keywords

► Improves SEO► Narrows down

what your site is about

► The more, the better



You

Your Website is Homebase



Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media

Personalization

Campaign Management

Reporting

Administration

Automation

SMS MMS PDA Blackberry

Direct Mail

Radio/TV

Magazines

Posters

Flyers

Labels

Other

Your Website



Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.



You need Staff You need a plan

How Do You Get Started?

► InHouse► OutSource

► Do you have a marketing plan

► Create one



Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Marketing Calendar



Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Marketing Calendar

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Announce booth # with video post

Join in on event’s hashtag

Follow-Up with Post & Post Pictures

Share speaking presentation on

Friend new contacts on

Share event article on

Share event article on



COMPANY WEBSITE

Social Media

SEO

DM/Flyer

E-mail

Links

Other

Inbound and Outbound Marketing Work Together

Whitepapers,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions on

Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM



Questions?

Contact me at:• [email protected]• 978-674-8081• Twitter.com/JohnFoleyJR• Facebook.com/JohnFoleyJr• YouTube.com/GrowSocially• LinkedIn.com/in/JohnFoleyJr

mailto:[email protected]

Building Business with Social Media

Business

Transcript of Building Business with Social Media