Building Brand Awareness Through Real-world Gamification
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Transcript of Building Brand Awareness Through Real-world Gamification
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Building Brand Awareness Through Real-world Gamification
Rob Jonas VP EMEA
Neset Dereli Interactive Marketing
Communication Manager
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578M mobile consumers 93.4B impressions per month 165 countries
North America
119 M NORTH AMERICA
149 M EME
16 M JAPAN
246 M APAC
Africa
35 M AFRICA
Latin America
22 M LATIN AMERICA
Touching 40% of mobile Internet users globally, on average 200 times a month
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Simplifying Mobile Advertising
Mobile Analytics & Research
Universal Analytics & Research Solutions
Mobile Reach
Largest Independent Mobile Ad Network
Mobile Creative
The Leading HTML5 Ad Creation Platform
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Mobile is Part of Daily Life
39% While watching
TV
67% Lying in bed
47% Waiting for something
25% Commuting
22% Spending time
with family
15% Shopping
19% In the bathroom
15% social event
Source: InMobi Media Consumption Aug 2012 Sample size: n = 11,040
Globally, Mobile web time is “me”
time: it is usually a personal
rather than a shared media experience
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Why Mobile?
Personal
Reach
Targeting
Social
Engaging
Contextual
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Global Media Consumption The average mobile web user in Germany consumes 7.2 hours of media daily. Mobile devices represent 27% of this time.
Mobile share has overtaken TV and is catching up to Online Media.
Source: InMobi Media Consumption May 2012 Sample size: n = 11,040
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Source: InMobi May 2012; IAB 2012
39% of Global smartphone and tablet owners use their device while watching TV
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It’s personal, emotional and intimate
The Power of Touch
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Always On Device
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InMobi Targeting
Geographical Content/Time
OS/Handset Audience
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8% Shopping
7% Local Search
12% E-mail
14% General Info
(Search, Sports,
News etc.)
18% Play Games
19% Entertainment
(music, videos
etc.)
22% Social Media
(e.g. Facebook,
Twitter etc.)
Sample size: n =10,699
Source: InMobi & On Device Research, Mobile Media Consumption Research Feb 2012
Mobile Devices
are Innately Social
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QR Flags by Turkish Airlines
Gamification to Engage the Consumer during the
Olympics
Connecting the Physical World to
the Digital Landscape
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QR Flags Mobile Banners
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Reach Consumers
Engagement
Personal
Targeting
Contextually Relevant
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Individual Personal Experiences with Mobile Device
Context Phone
Bespoke, personalized
ads are targeted at the user
based off the assimilated context
Device learns user patterns and is aware
of its surroundings
Contextual Awareness
Information about the user pinged back
to the ad server
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Rob Jonas VP EMEA InMobi
Neset Dereli Interactive Marketing Communication Manager Turkish Airlines
Facebook.com/inmobi Twitter.com/inmobi
Thank you.