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BUILDING BETTER
TOGETHERCornerstone Building Brands
Rewards has reward options
for all your wants and needs.
CONTRACTOR BUILDING BRANDS REWARDS
Launching
January 4, 2021
|
The Program
|
Brand Look – CBB Rewards Brands
INTRODUCING
|
Building Better Together CBB REWARDS - Objectives
Build stronger relationships in the market
Build contractor preference for Mastic Siding
brands
Build consumer brand awareness
Reinforce Mastic as the brand leader
Create opportunities to cross sell
Build an innovative, forward thinking
program that can grow with new
enhancements year after year
1
2
3
4
5
6
|
Rewards
Recognition
Homeowner Leads
Homeowner Thank You Program
Field Sales Engagement and Support
Cornerstone Building Brands Rewards – Keys to Success
$
|
Vinyl (siding and accessories)
Injection Molded and accessories
Gutter protection (Leaf Relief)
Steel siding and Accessories
PVC Trim & Moulding
Exclusions:
Metal accessories
Trim coil
Product Categories Included in the Program
Find a complete list of eligible products at:
CornerstoneBuildingBrands.com/Rewards
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands Rewards
Mastic
Three Tier Levels
Choice = $0 - $75,000
Select = $75,001 - $250,000
Master = $250,001+
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands RewardsMastic - Choice
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands RewardsMastic - Select
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands RewardsMastic - Master
|
Choice Contractor at Sign In
Badges Awarded for Select & Master Tiers
• Product specialist badge
• Ply Gem Steel
• Ply Gem Trim & Moulding
Website badging and priority placement with thousands of
Find-A-Pro visitors a year
Recognition - Contractor
|
Examples of Rewards
|
|
|
|
|
|
|
|
Only offered to Select and Master Tiers
Majority of leads go to Master level
Online visualizer allows leads
Badges will be included in the PG.com “Find-A-Pro”
*Badges will be displayed next to contractor’s name
adding credibility
Homeowner Leads - Contractor
|
Appreciated for their investment
Partner with contractor
Available for Select and Master Tiers
Reward Details
Full siding job of $3,000–$5,999 = $10 e-gift card
Full siding job of $6,000+ = $25 e-gift card
E-gift card options included for top restaurants and stores:
Homeowner Thank You Program
• Chili’s, Macaroni Grill, On The Border and Maggiano’s
• Lowe’s
• Starbucks
• REI
• Panera Bread
• The Container Store
• AMC Theatres
• Hulu ($25 gifts only)
• Bed, Bath and Beyond
|
Additional Benefits
Extended warranty offered to Mastic Brand at Select & Master
Points redemption available for business building tools
• One-time transferrable warranty to new homeowner
Ply Gem Home Design Visualizer
|
FAQ – Located on the CBB Rewards Website
|
Enrolling in the Program
Eligible contractors can visit CornerstoneBuildingBrands.com/Rewards anytime to set up their account.
|
Message Mapping – Contractors 30 Second Pitch
Earn points to redeem for rewards with
every purchase of the brands you trust
You already purchase or have considered
the switch to Mastic or Variform products –
why not earn rewards while you're at it?
Redeem your points to support your
hobbies, or on technology to grow your
business. Your rewards = Your choice.
Access to qualified leads to grow your
bottom line
Homeowner Thank You Gift – sent on
your behalf - Stand above the rest with a
tasteful and sincere demonstration of your
gratitude.
Direct Manufacturer relationship
|
Communication Tools | Plan | Schedule
|
Contractor Brochure
Welcome to Cornerstone
Building Brands Rewards
|
Welcome Letter
Cornerstone Building Brands Rewards Contractor Brochure
Branded Website
Optimized for Laptop, PC, Mobile
Communication Tools
|
CONTACT INFORMATION AND EASY PROGRAM ACCESS
|
January 2021
Until January 4th –
CornerstoneBuildingBrands.com/Rewards Splash Page
|
Transition Plan for Elite/Preferred Contractor Program (Mastic by Ply Gem)
Eliminate reference to Elite and Preferred in levels to avoid
confusion; current Elite/Preferred can maintain designation in
2021
Customer letter, mailed November 16th, 2020.
Communication to Current Elite/Preferred
|
Communications Plan
|
PRE - LAUNCH LAUNCH OPERATIONS
DECEMBER ‘20 JANUARY ‘21 JUNEMAYAPRILFEBRUARY MARCH JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERNOVEMBER ‘20
DISTRIBUTOR
SALES REP
CONTRACTOR
MARKET PLACE
Teaser Email
• 12/8
Launch Prep
• 12/21
Teaser Email
• 12/8
Launch Prep
• 12/21
Update Email*
• 2/2
Update Email*
• 2/2
Statement Email*
• Starting 2/9
• SMS Message*
Statement Email*
• Starting 2/9
• SMS Message*
New Participant
Mailing 2/1
• Welcome Letter
• Brochure
Update Email*
• 4/1
Editorial Content
Provided*
• 4/1
Update Email*
• 4/1
Editorial Content
Provided*
• 4/1
Progress Status
Statement Mailing
• 5/31
Seasonal
Awards Highlight
Postcard
• 8/9
Update Email*
• 10/1
Editorial Content
Provided*
• 10/1
Update Email*
• 10/1
Website Carousel
& Content Update
• 10/1
Progress Status
Statement Mailing
• 10/4
Year-End
Reminder Email*
• 12/1
Awareness Email*
• 11/17Launch Follow-up
• 1/6
• Editorial Content
Provided*
Website
• 1/1
• Invitation Email
• ¼
• Launch Follow-up
• 1/6
• System Emails:
• New Contractor
Email Verification
• Claim Status
• Wishlist Status
Seasonal Awards
Highlight Email*
• 3/21
Seasonal
Awards Highlight
Postcard*
• 5/10
Update Email*
• 7/1
Editorial Content
Provided
• 7/1
Update Email*
• 7/1
Website Carousel
& Content Update
• 7/1
Seasonal Awards
Highlight Email*
• 9/14
Seasonal Awards
Highlight Email*
• 11/2
Finish Strong
Postcard*
• Point Balance
Versions
• 11/8
Cornerstone Building Brands Rewards | Communications Summary Calendar
Participant Mailing | Monthly Distribution |. Emails segmented by template.
Press Release
• 12/16
• Customer
New for 2021
Letters
Trade Publication
• 4/2
|
Questions & Answers
BUILDING BETTER
TOGETHERCornerstone Building Brands
Rewards has reward options
for all your wants and needs.
CONTRACTOR BUILDING BRANDS REWARDS
Launching
January 4, 2021
|
The Program
|
Brand Look – CBB Rewards Brands
INTRODUCING
|
Building Better Together CBB REWARDS - Objectives
Build stronger relationships in the market
Build contractor preference for Variform Siding
and Ply Gem brands
Build consumer brand awareness
Reinforce our brands as brand leaders
Create opportunities to cross sell
Build an innovative, forward thinking
program that can grow with new
enhancements year after year
1
2
3
4
5
6
|
Rewards
Recognition
Homeowner Leads
Homeowner Thank You Program
Field Sales Engagement and Support
Cornerstone Building Brands Rewards – Keys to Success
$
|
Vinyl (siding and accessories)
Injection Molded and accessories
Gutter protection (Leaf Relief)
Steel siding and Accessories
PVC Trim & Moulding
Exclusions:
Metal accessories
Trim coil
Product Categories Included in the Program
Find a complete list of eligible products at:
CornerstoneBuildingBrands.com/Rewards
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands Rewards
Variform
Three Tier Levels
Choice = $0 - $75,000
Select = $75,001 - $250,000
Master = $250,001+
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands RewardsVariform
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands RewardsVariform
|
Mastic and Ply Gem Brands
Welcome to Cornerstone
Building Brands RewardsVariform
|
Choice Contractor at Sign In
Badges Awarded for Select & Master Tiers
• Product specialist badge
• Ply Gem Steel
• Ply Gem Trim & Moulding
Website badging and priority placement with thousands of
Find-A-Pro visitors a year
Recognition - Contractor
|
Examples of Rewards
|
Contractor purchases $50,000 in qualifying products and was paid out at .40% or .004 x $50,000 = $200 or 40,000 points
|
Contractor purchases $50,000 in qualifying products and was paid out at .40% or .004 x $50,000 = $200 or 40,000 points
|
Contractor purchases $150,000 in qualifying products and was paid out at .80% or .008 x $150,000 = $1,200 or 240,000 points
|
Contractor purchases $150,000 in qualifying products and was paid out at .80% or .008 x $150,000 = $1,200 or 240,000 points
|
Contractor purchases $150,000 in qualifying products and was paid out at .80% or .008 x $150,000 = $1,200 or 240,000 points
|
Contractor purchases $400,000 in qualifying products and was paid out at 1.20% or .012 x $400,000 = $4,800 or 960,000 points
|
Contractor purchases $400,000 in qualifying products and was paid out at 1.20% or .012 x $400,000 = $4,800 or 960,000 points
|
Only offered to Select and Master Tiers
Majority of leads go to Master level
Online visualizer allows leads
Badges will be included in the PG.com “Find-A-Pro”
*Badges will be displayed next to contractor’s name
adding credibility
Homeowner Leads - Contractor
|
Appreciated for their investment
Partner with contractor
Available for Select and Master Tiers
Reward Details
Full siding job of $3,000–$5,999 = $10 e-gift card
Full siding job of $6,000+ = $25 e-gift card
E-gift card options included for top restaurants and stores:
Homeowner Thank You Program
• Chili’s, Macaroni Grill, On The Border and Maggiano’s
• Lowe’s
• Starbucks
• REI
• Panera Bread
• The Container Store
• AMC Theatres
• Hulu ($25 gifts only)
• Bed, Bath and Beyond
|
Additional Benefits
Points redemption available for business building tools
Ply Gem Home Design Visualizer
|
FAQ – Located on the CBB Rewards Website
|
Enrolling in the Program
Eligible contractors can visit CornerstoneBuildingBrands.com/Rewards anytime to set up their account.
|
Message Mapping – Contractors 30 Second Pitch
Earn points to redeem for rewards with
every purchase of the brands you trust
You already purchase or have considered
the switch to Variform products – why not
earn rewards while you're at it?
Redeem your points to support your
hobbies, or on technology to grow your
business. Your rewards = Your choice.
Access to qualified leads to grow your
bottom line
Homeowner Thank You Gift – sent on
your behalf - Stand above the rest with a
tasteful and sincere demonstration of your
gratitude.
Direct Manufacturer relationship
|
Communication Tools | Plan | Schedule
|
Contractor Brochure
Welcome to Cornerstone
Building Brands Rewards
|
Welcome Letter
Cornerstone Building Brands Rewards Contractor Brochure
Branded Website
Optimized for Laptop, PC, Mobile
Communication Tools
|
CONTACT INFORMATION AND EASY PROGRAM ACCESS
|
January 2021
Until January 4th –
CornerstoneBuildingBrands.com/Rewards Splash Page
|
Communications Plan
|
PRE - LAUNCH LAUNCH OPERATIONS
DECEMBER ‘20 JANUARY ‘21 JUNEMAYAPRILFEBRUARY MARCH JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERNOVEMBER ‘20
DISTRIBUTOR
SALES REP
CONTRACTOR
MARKET PLACE
Teaser Email
• 12/8
Launch Prep
• 12/21
Teaser Email
• 12/8
Launch Prep
• 12/21
Update Email*
• 2/2
Update Email*
• 2/2
Statement Email*
• Starting 2/9
• SMS Message*
Statement Email*
• Starting 2/9
• SMS Message*
New Participant
Mailing 2/1
• Welcome Letter
• Brochure
Update Email*
• 4/1
Editorial Content
Provided*
• 4/1
Update Email*
• 4/1
Editorial Content
Provided*
• 4/1
Progress Status
Statement Mailing
• 5/31
Seasonal
Awards Highlight
Postcard
• 8/9
Update Email*
• 10/1
Editorial Content
Provided*
• 10/1
Update Email*
• 10/1
Website Carousel
& Content Update
• 10/1
Progress Status
Statement Mailing
• 10/4
Year-End
Reminder Email*
• 12/1
Awareness Email*
• 11/17
Launch Follow-up
• 1/6
• Editorial Content
Provided*
Website
• 1/1
• Invitation Email
• ¼
• Launch Follow-up
• 1/6
• System Emails:
• New Contractor
Email Verification
• Claim Status
• Wishlist Status
Seasonal Awards
Highlight Email*
• 3/21
Seasonal
Awards Highlight
Postcard*
• 5/10
Update Email*
• 7/1
Editorial Content
Provided
• 7/1
Update Email*
• 7/1
Website Carousel
& Content Update
• 7/1
Seasonal Awards
Highlight Email*
• 9/14
Seasonal Awards
Highlight Email*
• 11/2
Finish Strong
Postcard*
• Point Balance
Versions
• 11/8
Cornerstone Building Brands Rewards | Communications Summary Calendar
Participant Mailing | Monthly Distribution |. Emails segmented by template.
Press Release
• 12/16
• Customer
New for 2021
Letters
Trade Publication
• 4/2
|
Questions & Answers
