BUILDING BETTER TOGETHER

BUILDING BETTER

TOGETHERCornerstone Building Brands

Rewards has reward options

for all your wants and needs.

CONTRACTOR BUILDING BRANDS REWARDS

Launching

January 4, 2021

|

The Program

|

Brand Look – CBB Rewards Brands

INTRODUCING

|

Building Better Together CBB REWARDS - Objectives

Build stronger relationships in the market

Build contractor preference for Mastic Siding

brands

Build consumer brand awareness

Reinforce Mastic as the brand leader

Create opportunities to cross sell

Build an innovative, forward thinking

program that can grow with new

enhancements year after year

1

2

3

4

5

6

|

Rewards

Recognition

Homeowner Leads

Homeowner Thank You Program

Field Sales Engagement and Support

Cornerstone Building Brands Rewards – Keys to Success

$

|

Vinyl (siding and accessories)

Injection Molded and accessories

Gutter protection (Leaf Relief)

Steel siding and Accessories

PVC Trim & Moulding

Exclusions:

Metal accessories

Trim coil

Product Categories Included in the Program

Find a complete list of eligible products at:

CornerstoneBuildingBrands.com/Rewards

|

Mastic and Ply Gem Brands

Welcome to Cornerstone

Building Brands Rewards

Mastic

Three Tier Levels

Choice = $0 - $75,000

Select = $75,001 - $250,000

Master = $250,001+

|



Building Brands RewardsMastic - Choice

|



Building Brands RewardsMastic - Select

|



Building Brands RewardsMastic - Master

|

Choice Contractor at Sign In

Badges Awarded for Select & Master Tiers

• Product specialist badge

• Ply Gem Steel

• Ply Gem Trim & Moulding

Website badging and priority placement with thousands of

Find-A-Pro visitors a year

Recognition - Contractor

|

Examples of Rewards

|

Only offered to Select and Master Tiers

Majority of leads go to Master level

Online visualizer allows leads

Badges will be included in the PG.com “Find-A-Pro”

*Badges will be displayed next to contractor’s name

adding credibility

Homeowner Leads - Contractor

|

Appreciated for their investment

Partner with contractor

Available for Select and Master Tiers

Reward Details

Full siding job of $3,000–$5,999 = $10 e-gift card

Full siding job of $6,000+ = $25 e-gift card

E-gift card options included for top restaurants and stores:


• Chili’s, Macaroni Grill, On The Border and Maggiano’s

• Lowe’s

• Starbucks

• REI

• Panera Bread

• The Container Store

• AMC Theatres

• Hulu ($25 gifts only)

• Bed, Bath and Beyond

|

Additional Benefits

Extended warranty offered to Mastic Brand at Select & Master

Points redemption available for business building tools

• One-time transferrable warranty to new homeowner

Ply Gem Home Design Visualizer

|

FAQ – Located on the CBB Rewards Website

|

Enrolling in the Program

Eligible contractors can visit CornerstoneBuildingBrands.com/Rewards anytime to set up their account.

|


https://rewards.cornerstonebuildingbrands.com/Down

|

Message Mapping – Contractors 30 Second Pitch

Earn points to redeem for rewards with

every purchase of the brands you trust

You already purchase or have considered

the switch to Mastic or Variform products –

why not earn rewards while you're at it?

Redeem your points to support your

hobbies, or on technology to grow your

business. Your rewards = Your choice.

Access to qualified leads to grow your

bottom line

Homeowner Thank You Gift – sent on

your behalf - Stand above the rest with a

tasteful and sincere demonstration of your

gratitude.

Direct Manufacturer relationship

|

Communication Tools | Plan | Schedule

|

Contractor Brochure



|

Welcome Letter

Cornerstone Building Brands Rewards Contractor Brochure

Branded Website

Optimized for Laptop, PC, Mobile

Communication Tools

|

CONTACT INFORMATION AND EASY PROGRAM ACCESS

|

January 2021

Until January 4th –

CornerstoneBuildingBrands.com/Rewards Splash Page

|

Transition Plan for Elite/Preferred Contractor Program (Mastic by Ply Gem)

Eliminate reference to Elite and Preferred in levels to avoid

confusion; current Elite/Preferred can maintain designation in

2021

Customer letter, mailed November 16th, 2020.

Communication to Current Elite/Preferred

|

Communications Plan

|

PRE - LAUNCH LAUNCH OPERATIONS

DECEMBER ‘20 JANUARY ‘21 JUNEMAYAPRILFEBRUARY MARCH JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERNOVEMBER ‘20

DISTRIBUTOR

SALES REP

CONTRACTOR

MARKET PLACE

Teaser Email

• 12/8

Launch Prep

Email

• 12/21

Teaser Email

• 12/8

Launch Prep

Email

• 12/21

Update Email*

• 2/2

Update Email*

• 2/2

Statement Email*

• Starting 2/9

• SMS Message*

Statement Email*

• Starting 2/9

• SMS Message*

New Participant

Mailing 2/1

• Welcome Letter

• Brochure

Update Email*

• 4/1

Editorial Content

Provided*

• 4/1

Update Email*

• 4/1

Editorial Content

Provided*

• 4/1

Progress Status

Statement Mailing

• 5/31

Seasonal

Awards Highlight

Postcard

• 8/9

Update Email*

• 10/1

Editorial Content

Provided*

• 10/1

Update Email*

• 10/1

Website Carousel

& Content Update

• 10/1

Progress Status

Statement Mailing

• 10/4

Year-End

Reminder Email*

• 12/1

Awareness Email*

• 11/17Launch Follow-up

Email

• 1/6

• Editorial Content

Provided*

Website

• 1/1

• Invitation Email

• ¼

• Launch Follow-up

Email

• 1/6

• System Emails:

• New Contractor

Email Verification

• Claim Status

• Wishlist Status

Seasonal Awards

Highlight Email*

• 3/21

Seasonal

Awards Highlight

Postcard*

• 5/10

Update Email*

• 7/1

Editorial Content

Provided

• 7/1

Update Email*

• 7/1

Website Carousel

& Content Update

• 7/1

Seasonal Awards

Highlight Email*

• 9/14

Seasonal Awards

Highlight Email*

• 11/2

Finish Strong

Postcard*

• Point Balance

Versions

• 11/8

Cornerstone Building Brands Rewards | Communications Summary Calendar

Participant Mailing | Monthly Distribution |. Emails segmented by template.

Press Release

• 12/16

• Customer

New for 2021

Letters

Trade Publication

• 4/2

|

Questions & Answers

BUILDING BETTER

TOGETHERCornerstone Building Brands

Rewards has reward options

for all your wants and needs.

CONTRACTOR BUILDING BRANDS REWARDS

Launching

January 4, 2021

|

The Program

|

Brand Look – CBB Rewards Brands

INTRODUCING

|

Building Better Together CBB REWARDS - Objectives

Build stronger relationships in the market

Build contractor preference for Variform Siding

and Ply Gem brands

Build consumer brand awareness

Reinforce our brands as brand leaders

Create opportunities to cross sell

Build an innovative, forward thinking

program that can grow with new

enhancements year after year

1

2

3

4

5

6

|

Rewards

Recognition

Homeowner Leads


Field Sales Engagement and Support

Cornerstone Building Brands Rewards – Keys to Success

$

|

Vinyl (siding and accessories)

Injection Molded and accessories

Gutter protection (Leaf Relief)

Steel siding and Accessories

PVC Trim & Moulding

Exclusions:

Metal accessories

Trim coil

Product Categories Included in the Program

Find a complete list of eligible products at:


|




Variform

Three Tier Levels

Choice = $0 - $75,000

Select = $75,001 - $250,000

Master = $250,001+

|



Building Brands RewardsVariform

|

Choice Contractor at Sign In

Badges Awarded for Select & Master Tiers

• Product specialist badge

• Ply Gem Steel

• Ply Gem Trim & Moulding

Website badging and priority placement with thousands of

Find-A-Pro visitors a year

Recognition - Contractor

|

Examples of Rewards

|

Contractor purchases $50,000 in qualifying products and was paid out at .40% or .004 x $50,000 = $200 or 40,000 points

|

Contractor purchases $150,000 in qualifying products and was paid out at .80% or .008 x $150,000 = $1,200 or 240,000 points

|

Contractor purchases $400,000 in qualifying products and was paid out at 1.20% or .012 x $400,000 = $4,800 or 960,000 points

|

Only offered to Select and Master Tiers

Majority of leads go to Master level

Online visualizer allows leads

Badges will be included in the PG.com “Find-A-Pro”

*Badges will be displayed next to contractor’s name

adding credibility

Homeowner Leads - Contractor

|

Appreciated for their investment

Partner with contractor

Available for Select and Master Tiers

Reward Details

Full siding job of $3,000–$5,999 = $10 e-gift card

Full siding job of $6,000+ = $25 e-gift card

E-gift card options included for top restaurants and stores:


• Chili’s, Macaroni Grill, On The Border and Maggiano’s

• Lowe’s

• Starbucks

• REI

• Panera Bread

• The Container Store

• AMC Theatres

• Hulu ($25 gifts only)

• Bed, Bath and Beyond

|

Additional Benefits

Points redemption available for business building tools

Ply Gem Home Design Visualizer

|

FAQ – Located on the CBB Rewards Website

|

Enrolling in the Program

Eligible contractors can visit CornerstoneBuildingBrands.com/Rewards anytime to set up their account.

|


https://rewards.cornerstonebuildingbrands.com/Down

|

Message Mapping – Contractors 30 Second Pitch

Earn points to redeem for rewards with

every purchase of the brands you trust

You already purchase or have considered

the switch to Variform products – why not

earn rewards while you're at it?

Redeem your points to support your

hobbies, or on technology to grow your

business. Your rewards = Your choice.

Access to qualified leads to grow your

bottom line

Homeowner Thank You Gift – sent on

your behalf - Stand above the rest with a

tasteful and sincere demonstration of your

gratitude.

Direct Manufacturer relationship

|

Communication Tools | Plan | Schedule

|

Contractor Brochure



|

Welcome Letter

Cornerstone Building Brands Rewards Contractor Brochure

Branded Website

Optimized for Laptop, PC, Mobile

Communication Tools

|

CONTACT INFORMATION AND EASY PROGRAM ACCESS

|

January 2021

Until January 4th –

CornerstoneBuildingBrands.com/Rewards Splash Page

|

Communications Plan

|

PRE - LAUNCH LAUNCH OPERATIONS

DECEMBER ‘20 JANUARY ‘21 JUNEMAYAPRILFEBRUARY MARCH JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERNOVEMBER ‘20

DISTRIBUTOR

SALES REP

CONTRACTOR

MARKET PLACE

Teaser Email

• 12/8

Launch Prep

Email

• 12/21

Teaser Email

• 12/8

Launch Prep

Email

• 12/21

Update Email*

• 2/2

Update Email*

• 2/2

Statement Email*

• Starting 2/9

• SMS Message*

Statement Email*

• Starting 2/9

• SMS Message*

New Participant

Mailing 2/1

• Welcome Letter

• Brochure

Update Email*

• 4/1

Editorial Content

Provided*

• 4/1

Update Email*

• 4/1

Editorial Content

Provided*

• 4/1

Progress Status

Statement Mailing

• 5/31

Seasonal

Awards Highlight

Postcard

• 8/9

Update Email*

• 10/1

Editorial Content

Provided*

• 10/1

Update Email*

• 10/1

Website Carousel

& Content Update

• 10/1

Progress Status

Statement Mailing

• 10/4

Year-End

Reminder Email*

• 12/1

Awareness Email*

• 11/17

Launch Follow-up

Email

• 1/6

• Editorial Content

Provided*

Website

• 1/1

• Invitation Email

• ¼

• Launch Follow-up

Email

• 1/6

• System Emails:

• New Contractor

Email Verification

• Claim Status

• Wishlist Status

Seasonal Awards

Highlight Email*

• 3/21

Seasonal

Awards Highlight

Postcard*

• 5/10

Update Email*

• 7/1

Editorial Content

Provided

• 7/1

Update Email*

• 7/1

Website Carousel

& Content Update

• 7/1

Seasonal Awards

Highlight Email*

• 9/14

Seasonal Awards

Highlight Email*

• 11/2

Finish Strong

Postcard*

• Point Balance

Versions

• 11/8

Cornerstone Building Brands Rewards | Communications Summary Calendar

Participant Mailing | Monthly Distribution |. Emails segmented by template.

Press Release

• 12/16

• Customer

New for 2021

Letters

Trade Publication

• 4/2

|

Questions & Answers

BUILDING BETTER TOGETHER

Documents

Transcript of BUILDING BETTER TOGETHER