Building Software ProductsFive Steps to Successful Products.

Ixxan

xxan entrepreneurs infotech innovators

skills toolsdelivers to

Ixxan’s mission is to make you successful. We inform you, build your skills and provide you tools. We help you develop innovative products and services.

On time.

On budget.

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BUILDING SOFTWARE PRODUCTS

Distill the revenue keys

Immediately, build a working

prototype

Find out; will people pay for

this?

Build a customer base

Start with a concept

This good approach courtesy of zurb.com

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xxanStart With a Concept

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Incorporate that feedback; let the idea evolve.

idea + feedback = concept

• a picture or diagram? • a sentence/paragraph description? • a simple use case?

idea

feedback • customers (or stand-ins) • designer/builders/marketers

Metric: Everyone says “I get it!”

Metric: Smiles are good…. excitement is better.

Metric: 0 hours engineering time invested

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xxanImmediately, Build a Working Prototype

concept +1 month = prototype

• major features of concept • first cut solution to major implementation challenges

Metrics: Number of concept mistakes uncovered Amount of customer feedback received Number of solutions developed

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xxanWill People Pay for This?

Where is the value?

What is it worth to me?

Can I get the value another way?

Show me that prototype!

Show me that new prototype!

Metric: Amount of customer value discovered!6

xxanBuild a Customer Base

Metric: Number of inquiries Number of pre-orders

Get their attention

Explain the value

Incite a response

Customer Base

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xxanDistill the Revenue Keys

Positioning

Pricing

Promotion

Placing

Patience, here… it takes time to get this specific, and right.

• keep the story simple • get to “wow!” right away

• make sure you can say it simply - what - why - who - how

• keep the value simple • just ask people what they’ll pay

• make access simple • simple to try, simple to buy

Metric: Can you say this in 30 seconds?

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Distill the revenue keys

Immediately, build a working

prototype

Find out; will people pay for

this?

Build a customer base

Start with a concept

xxanSummarizing the Software Build Approach

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• 0 hours engineering time invested

• Number of concept mistakes uncovered

• Amount of customer feedback received

• Number of solutions developed

• Amount of customer value discovered

• Number of inquiries • Number of pre-orders

Success is…

Can you say this in 30 seconds?

This good approach courtesy of zurb.com!9

xxan entrepreneurs infotech innovators

skills toolsdelivers to

Would you like to learn more?

www.goodbusiness.ixxan.org

www.infotechinnovate.ixxan.org

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