Building and selling a commercial WordPress plugin
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Transcript of Building and selling a commercial WordPress plugin
Building and Selling a Commercial WordPress Plugin
Dan Lester
Introduction
• My background• Map out talk• Apology
Background
• Developer• WordPress• iPlatform• Conversocial• Sabbatical
Contents
• Why a WP plugin• Finding the problem• Planning the solution• Building the plugin• WordPress repository• Premium sales• Further promotion• Further development
Why WordPress plugins
• Business type / model– SaaS?– Book?
• Quick to start• Not live• Existing marketplace• Low commitment
Finding the problem
• From Conversocial• Close to home• Clear solution• Web research
Planning the solution
• Look at similar plugins• What’s the simplest solution– Paid?– For free?
• Think about freemium split
Building the plugin
• Tutorials on web• Look at other plugins• Set up local versions of WP• Look at WP code• Codex• PHP 5.2 / namespaces• Git on Bitbucket• Eclipse as text editor
WordPress Repository
• SVN Hosting• Free• GPL– Other libraries– Premium
• Readme.txt• Support
Premium Sales
• New branch in git• Website wp-glogin.com• Pricing• 1 year support and updates• Gumroad• Easy Digital Downloads – Paypal / Stripe• Twitter account + mailing list• T-shirts• Upgrade notices – readme and settings
Further Promotion
• Track everything• Drive Embedder– Free– Increased installs– Freemium split
• Platform• Users page promo
Further Promotion
• Own blog– Case studies– Logos– Intranet guide– Instructions on our site
• Wordpress.org– SEO– Tags– WP Search
Further Development
• Online service• Enterprise– Groups– Self-selecting
• Avatars• All-In-One Intranet
The End
• Dan Lester• [email protected]• http://wp-glogin.com/• @wpglogin