BUILDING AN ONLINE MARKETING

PLAN

Will Hanke

Making Two Assumptions

1. You Have a Website

2. You Want More Customers

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Your Online Marketing Plan

1. Define Your Target Market

Create Personas

2. Create Relevant Content

Four Types

Write Stuff

Video

Audio (Podcasts)

Images

3. Promote Your Content

Reach Them Where They Are

Match Persona to Ad Campaign

Target By Persona Traits

Customized & Segmented Emails

4. Tell Visitors What to Do Next

Call to Action

Make it Obvious

Offer Something Related

Get Them in Your System!

Quick Summary

Questions & Answers

Challenge:

Add CTA’s to Your Pages

Thank You!

314-514-5SEO