Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide...

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Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015

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Page 1: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

Building an Employee Value Proposition

6-step process & proposed plan

Joe VansyckleState-wide Employer of Choice Team9/2/2015

Page 2: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

What the Aussies have to say about the employee brand and EVP

**you will need to be in presenter mode to enable this hyperlink.

Page 3: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.
Page 4: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

EVP five categories of attributes

Rewards

Compensation

Health

&

RetirementBenefits

&

Vacation

Work

Job-interest alignment

Location

Work-life balance

And others

Organization

Market position

Product and/or

Services

Social Responsibility

And others

Opportunity

Future Career

Opportunities

Development Opportunitie

s

Organization Growth rate

People

Manager quality

Coworker quality

Sr. Leadership reputation

Camaraderie

Page 5: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

Why should Washington State invest in an employee value proposition?

Page 6: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

2010 Corporate Executive Board Company study….

• The Employment Value Proposition (EVP) drives attraction and commitment in the labor market.

• Constructing and delivering an effective employment value proposition allows an organization to source more deeply within the labor market by increasing access to passive candidates.*

• When candidates in the labor market view an organization’s EVP as attractive, they demand less of a compensation premium when deciding to join.*

• Organizations with the most effective EVP delivery have 30-40% of employees displaying high level of commitment comparted to less than 10% of employees in less effective organizations.*

• *2010 Corporate Executive Board Company

Page 7: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

A strategic EVP can also help us:

•Reach passive candidates•Re-inspire our workforce•Resonate with niche candidates•Reduce competition based on

compensation•Refine our recruiting objectives

Page 8: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

6-steps to build an EVP

Step 1Assess

Step 2Researc

h

Step 3Discuss

Step 6Review

Step 5Execute

Step 4Build

Page 9: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

Telling your Story via Social MediaSamples**you will need to be in presenter mode to enable these hyperlinks.Private

Starbucks Starbucks (inspirational) Harley Davidson Adidas Apple TwitterWorking at Microsoft YouTube ChannelMicrosoft a Day in the Life (from YouTube Channel)

Public

Working at The Ohio State University LibrariesWorking for OSUWorking at the State Archives (NC)Careers at the US Dept of State: James

Page 10: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

Posters/Graphics Sample

Page 11: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.
Page 12: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.
Page 13: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.
Page 14: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.
Page 15: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.
Page 16: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

Where to begin?

Page 17: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.
Page 18: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

Sample Project Plan Timeline

Page 19: Building an Employee Value Proposition 6-step process & proposed plan Joe Vansyckle State-wide Employer of Choice Team 9/2/2015.

Next steps

•Identify Team Members•Assign Team Roles & Responsibilities

▫Executive Sponsor (2)▫Project Manager/Lead, TBD▫Convener, TBD▫Change Manager, TBD▫Team Member’s

Jeremy Satre, Courtney Dutra, Melissa Wildeman

•Kickoff planning meeting – Mid October


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Proposition S & Proposition N Overview

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