Building a successful enterprise Data Science capability (CX Network October 2017)
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Transcript of Building a successful enterprise Data Science capability (CX Network October 2017)
Building a Successful Enterprise Data Science Capability
ENDA RIDGE, PHD
HEAD OF DATA SCIENCE & ALGORITHMS, UK SUPERMARKETAUTHOR OF “GUERRILLA ANALYTICS – A PRACTICAL APPROACH TO WORKING WITH DATA”
“Data is the new oil”
“The sexiest job of the century”
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
What I’ve Learned
PhD
‘Design of Experiments
for Tuning Algorithms’
Data mining Softwarepre-sales
Forensic Data Analytics
Senior Manager
Professional Services
Head of Data Science
& Algorithms
Copyright Enda Ridge 2016#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
2004 2008 2010 2012 2015
#1 Challenge to doing Enterprise Data Science successfully:Organisations do not have the right focus and flexibility to accommodate Data Science
Common pitfalls with Enterprise Data Science
No understanding of Data Science
• Business cannot engage with data science, won’t accept its recommendations
Hiring a team without business objectives & sponsorship
• No measure of success, no support from leadership
Hiring a team and not enabling them
• Team without technology, data, supporting teams to do their job
Not working closely with business customers
• Irrelevant solutions, results never used
Forcing Data Science into a delivery methodology e.g. scrum
• Scientific enquiry constrained
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
What you will learn today
How to define Data Science
• So you can talk about it, influence stakeholders and management expectations
The typical challenges and pitfalls you will encounter in an enterprise
• So you can make the right decisions in Year 1 and create a successful capability
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
We know what Science is
What is Data Science for the Enterprise?
“Data Science is the discipline of understanding processes described by data for the benefit of the business”
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
What is Data Science?
Opportunities - in new data sources, new products, new customer understanding
Efficiencies - in automation, process changes, organisation change
Improvements - in product features, product offerings
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
“Data Science is the discipline of understanding processes described by data for the benefit of the business”
What is Data Science?
“Data Science is the discipline of understanding processes described by data for the benefit of the business”
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Data Science uses the scientific method
Trying to model our businesses and our customers
Experiments to test hypotheses
Making changes, measuring and observing effects
Analogies help differentiate Data Science from other teams
Data Science
The physicists
Finding the equations and assumptions that explain the movements of the planets and stars
Making predictions of where the planets will be next
Testing those theories with experiments
Analytics
The astronomers
Observing the sky
Mapping the planets and other bodies
Summarising observations and trending behaviours
Big Data
Hubble telescope
Modern telescopes orbiting Earch
Radio wave collectors and other signals about planets and stars
Mature Data Science in the Enterprise
Frame a business hypothesis
Gather and generate data
Analyse
Confirm with experiment
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Business change
Data Science Involves Uncertainty
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Data
Processes
Questions
Solutions
Data Science Involves New Data
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Surveys
Web scrapes
Systems
Logs
3rd party
Data Science involves Varied Activities
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Data joins
Visualizations
Algorithm automation
Programming languages
Data Science involves Experiments
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Navigating the Enterprise Matrix
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
MarketingSales / Trading
Logistics Other
IT, InfoSec, Architecture
Product Development
BI & Analytics
HR & Recruitment
Navigating the Enterprise Matrix
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Marketing Sales Logistics Other
IT, Information Security, Architecture
Product Development
BI & Analytics
HR & Recruitment
Data Science
5 Challenges for Data Science
Org structure & the customer
Enabling the team
Making insights actionable
Integration with your technology and business dependencies
Getting and keeping people
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Challenge #1: Org structure and the customer
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Marketing Sales Logistics Other
IT, InfoSec, Architecture
Product Development
BI & Analytics
HR & Recruitment
Data Science
All want to own ‘the sexiest job of 20th century’
Rebranding of teams
Perhaps non-Agile ways of working
Perhaps not ready to execute your recommendations
Action #1: Strong Leader in a Central Data Science Team
Central Hub
A Senior Advocate
Business side, not IT side
Clear Engagement Model
Clear Pipeline and Priorities
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Project
Project
Project
Data Science
Hub
Avoid these pitfalls:
Hire a couple of ‘clever scientists’, leave them in a room and wait for magic
Land data scientists in an existing business function, pulled into operational roles
Fail to prioritise projects, overwhelmed with demand
Challenge #2: Enabling the team
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
MarketingSales / Trading
Logistics Other
IT, InfoSec, Architecture
Product Development
BI & Analytics
HR & Recruitment
Data Science
Avoid pitfalls:
Building your own shadow IT
Building complex Data Science infrastructure
Waiting until the data is ‘perfect’
Waiting until the data is in a warehouse
Action #2: build tactical environment for insights
Reduce IT complexity
Scale
Permission groups
Proxy access
Local admin rights
Licencing
Tech Support
Data feeds
Create insights instead of maintained products
Use tactical as a design pattern for strategic
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
‘Lab’
Data store
ServerDev tools
Challenge #3: making insights actionable
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
MarketingSales / Trading
Logistics Other
IT, InfoSec, Architecture
Product Development
BI & Analytics
HR & Recruitment
Data Science
You will need Data Science turned into business change
Development teams
Have own opinions on tech
Are not familiar with Data Science methods and code
Take Product lens, not a data lens
Pitfalls
Picking large, complex products
Distracted with Operating Models, delivery panaceas like Agile
Action #3: Focus on the easy opportunities
Avoid big complex product development programmes
Prefer projects that are a decision rather than an automation e.g. stop doing that, start doing this
If you do build a product, keep the team small
Prefer projects where you can insert data science in a light-weight way
Replacing/intercepting a spreadsheet process
Monthly calculation to support high value business decisions e.g. pricing, segmentation
Hold the customer to account with an engagement model
A.R.C.I to call out accountability and reduce interference
Project brief and schedule that you stick to
‘Marketing collateral’ when the job is completed
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Challenge #4: Distinction from data community
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
MarketingSales / Trading
Logistics Other
IT, InfoSec, Architecture
Product Development
BI & Analytics
HR & Recruitment
Data Science
You need access to data
You need internal customers
But
Gatekeepers
See you as a threat
Rebranding
Confusion for customer
Pitfalls
Competing on analytics
Engaging in complex reorganisations and role definitions
Create Terms of Reference
Quick wins
Create marketing materials for Data Science
Have clear Engagement materials
Engage with broader data community (forums, talks etc)
Action #4: Set out your stall
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
• Relentlessly communicate what Data Science is
• Have worked examples to bring it to life
• Pick early ‘wins’ that other data teams could not or will not attempt
• Communicate success as collaboration and opportunity
• Stamp out Data Science elitism
Challenge #5: Hiring & keeping people
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
MarketingSales / Trading
Logistics Other
IT, InfoSec, Architecture
Product Development
BI & Analytics
HR & Recruitment
Data Science
You need key hires and the market is competitive
But
Existing pay structures
Existing job formats and grades
Hiring agency relationships
A difficult journey if starting from scratch
Pitfalls
Accept the status quo
Inheriting people who are not the right fit
Not paying enough attention to your new team
Action #5: Negotiate Prioritised Hires from Day 1
You need 1 or 2 data scientists who can do science and communicate
Less genius, more resilience and practicality
Begin the HR conversations early
Interview process
Progression paths
Head count, salary budget
Training budget
Networking opportunities
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
5 Challenges for Data Science
• Strong leader
#1 Org structure & the customer
• Tactical environment
#2 Enabling the team
• Focus on easy opportunities
#3 Making insights actionable
• Set out your stall
#4 Integration with the data community
• Key hires and take care of them
#5 Getting and keeping people
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Building a Successful Enterprise Data Science Capability
Questions, training?
Find me
on Twitter @enda_ridge #GuerrillaAnalytics
on my blog http://guerrilla-analytics.net
Copyright Enda Ridge 2017#GuerrillaAnalytics http://guerrilla-analytics.net @enda_ridge
Guerrilla Analytics gives you a simple Op Model for analytics and data science teams
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A practical definition of Data Science
Operational and organisational challenges and conflicts
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