Building a SmarterPlanet

Cori Minton-PackageFederal Marketing Manager, Americas

Corinne.Minton@us.ibm.com(703) 217-4570

What do we mean when we say smarter?

INSTRUMENTED = THE HEALTH OF ANY SYSTEM OR PROCESS YOU CARE ABOUT,CAN NOW BE MEASURED, SENSED AND SEEN.→Putting sensors not just in “things,” but across entire

ecosystems of supply-chains, business processes, cities, companies, infrastructures, work flows, even nature’s systems.

→Every transaction and change in location, state, temperature, condition then becomes a source of valuable insight.

= INSTRUMENTED SYSTEMS WORK TOGETHER IN NEW WAYS.→From the nano to the global, work can now get done more

efficiently—the right capability, from the right source, can brought to bear on the work.

→But more than that, interconnected systems offer fertile ground for making the world work better.

= EVERY INSIGHT RESULTS IN ACTION THAT CREATES NEW VALUE.→A new kind of enterprise application: Sense-analyze-act.→An ability to see and model the future, for better decision-making.→Optimal resource allocation across the ecosystem —smart use

of natural resources, human energy, and time.

INTERCONNECTED

INTELLIGENT

SMARTER

Smarter Planet Campaign

Fact Based View intended to inspire

Connects to our own values

About creating dialog and shared vision

Crosses industries, solutions, geographies

IBM is working with Brisbane, London, Singapore and Stockholm to deploy smarter traffic systems. At least 20 other cities have active bids to do the same.

Stockholm has seen 22 percent less traffic, a 12-40 percent drop in emissions and a reported 40,000 additional daily users of public transportation.

SMARTER TRAFFIC

IBM is helping ActiveCare Network monitor over 12,000 clinics and provide over two million patients with the proper delivery network for injections, vaccines and other pharmaceuticals.

ACN is using IBM software to lower the cost of therapy by 90 percent and reduce time and cost required to develop patient and clinic applications by 60 percent.

SMARTER HEALTHCARE

How Does this Translate to Government Marketing?

Layering v. Channel Fatigue

Smarter Cities Tour

Analytics Solution Center and BA&O Practice

The Center for the Business of Government

Smarter Cities Tour

Smarter Cities More than 15 cities in US in 2009, global numbers closer to 200

Smarter City blogging and other opportunities to facilitate ongoing dialog

Virtual event coming soon

Washington, D.C. Analytics Solution Center

Pulls together research, thought leadership, tools, services into one place

Center is located at K Street Office and available virtually

Education sessions for clients and partners on analytics

Demonstrations of existing capabilities

Test environment

Smarter Government

The Business of Government Hour is on the move. More times to listen, new places to listen, the same in-depth discussion of issues facing today's federal executives.

TUNE IN FOUR TIMES EACH WEEK:

CBS Radio 1580-AMSaturdays at 9amFridays at 2pm

Federal News Radio 1500-AMMondays at 11amWednesdays at 12pm

Smarter Government

SME success with web 2.0

You Tube Channel, RSS feeds, webinar and radio participation

John Kamensky, one of the Center’s Fellows, participated in local radio advertizing for our Smarter Government Campaign

Smarter Government

What Does “Smarter” Mean for Cori?

Marketing resources and connections across industry silos

Marketing with customers and third parties whenever possible

Investments are tracked and compared with other non-marketing investments

Data is shared widely with marketing and business leadership, team members, executive sponsors

– Monthly review of results across Federal within the marketing group

– Not all investments provide results we’d like, but the integrity of the data supports decision making and resource allocation

– Used to adjust plans weekly, quarterly and annually