Building a Mobile, Location-Based Search Mash-up for AIDS.gov

Building a Mobile, Location-Based Search Mash-up for AIDS.gov

Jeremy Vanderlan

What I Do

Technical Lead

•Building the Locator•Using the Locator•Why Mobile Matters for Everyone•We Still have Work to Do


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2011 Marks 30 Years of AIDS

• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• Mobile in Addressing Health Disparities

3 Reasons to Think Mobile and Health

locator.aids.gov

Mobile Site

m.aids.gov

Using the Locator

• Via AIDS.gov, just click “Near Me” button

• Go to locator.aids.gov

Using the Locator

• Geolocation – Your phone knows where you are

• Alternatively, you can enter your zip code or city

Using the Locator

• Your location is represented by the green arrow.

• Service locations are represented by the icons, which can be clicked.

Using the Locator

• List view shows categories and specific locations and agencies

• Search radius can be expanded here (especially in rural areas this is an important feature)

Using the LocatorSave to your phone’s Home Screen

Appears as an icon in Android and iOS devices

Embed the Locator

• Copy the code and embed the widget

• Simply link to http://locator.aids.gov

• As we update the code, your embedded widget updates too – Low Maintenance

http://locator.aids.gov

http://locator.aids.gov

Subject Matter Experts

Communications Professionals

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Policymakers

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Community Organizations and Leaders

Technical Staff

credit - Twitter @craigmod

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I’m bored

I’m local

I’m social

I’m microtasking

From Tapworthy by Josh Clark

Source: CNN Interview w/ Susannah Fox

Health Search on Mobile

Of the top 5 health searches on mobile Yahoo, 3 were sexual health related

• Pregnancy• STDs• Herpes

Sample Mobile Searches

Search Terms Time on SiteAids and aging populations 12 minutes

Can I get hiv/aids by…How do I get hiv/aids…

Numerous variations averaging over 5 minutes on the site

Information on hiv 5 minutes

treatmentstepsforhiv 16 minutes

SMS and KNOWIT

Mobile Only Internet Generation

Desktop Internet UsersMobile Internet Users

• Over 25• Low income brackets

Accessibility

Life-Changing Accessibility“Last Wednesday, my life changed forever. I got an iPhone. I consider it the greatest thing to happen to the blind for a very long time, possibly ever. It offers unparalleled accessto properly made applications, and changed my life in twenty-four hours.” – Austin Seraphin

http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/

• Building the Locator• Using the Locator• Why Mobile Matters For Everyone• We Still Have Work To Do


Connect• Twitter - @thulcandrian• email - [email protected]

AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov

mailto:[email protected]

Building a Mobile, Location-Based Search Mash-up for AIDS.gov

Health & Medicine

Transcript of Building a Mobile, Location-Based Search Mash-up for AIDS.gov