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Building a Massive Email Database with Korey McMahon
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Transcript of Building a Massive Email Database with Korey McMahon
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How to Build a Massive Marketing Email Database
Presented by:Korey McMahon
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Is Email Marketing Dead?
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Email marketing has an ROI of 4,300%.Source: Direct Marketing Association
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The Sales Funnel - 3 Steps
Determine where does email marketing fit into your sales funnel.
What is your strategy and reasoning for deploying email marketing?
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How to Compose an Epic Email Campaign
1. A clear, attention-grabbing email subject line. 2. Actual person as the sender.3. Company branded. 4. Personalized content (niche)5. Appropriate segment.6. Quality images.7. Social Sharing buttons.8. Unsubscribe link.9. Clear call to action.
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Email Marketing is a Top Driver for Leads
Our last email campaign generated more leads than any other strategy we
implemented over the last 45 days.
Want to see how we did it?
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How to Use for Business Development Review Analytics: Click through gets a
call!
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How to Use for Business Development Segment & Mobile Friendly
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Database Has Value
• Stay in front of prospects/customers• Stay top of mind for prospects/Increase in referrals
• Most cost effective strategy for B2B• Keep a sales pipeline strong• Increases the value of a business
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How Are You Building Your Email Marketing Database?
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Database Building Ideas
Simple: Sign in sheet
Client intake formCollect business cardsWho is in your network
Ask over the phone
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Database Building Ideas
Add on email signature for free download
Blogging & White papers on websiteContest/giveaways/coupons/fishbowl
Host events, Eventbrite.Integration with CRM, Social Media, Surveys, Accounting Software, and
more.
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Fan Gates Drop-downs or Pop-Ups
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Database Building Ideas
Integration and Automation are your new best friends.
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ABOUTFrom #2 nationally ranked professional snowboarder to Norman marketing entrepreneur, Korey injects vivid life and ambitious goal-setting into his work. After graduating from Colorado State University, Korey launched guerrilla marketing campaigns with Mountain Dew and eventually drifted into Norman to found McMahon Marketing in 2009.
AWARDSKorey has accumulated several awards including 2014 Best of the Best Boss, OKC Biz's 40 under 40, 2013 NEXT Under 40 and 2013 ActionMAN of the Year.
Selected as a 2015 US Small Business Administration Emerging Leader
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Free Training:
Blogging Basics@ McMahon Marketing
Thursday, Sept 3rd, 2015 from 1:00 PM to 2:00 PM
Register with [email protected]