BUILDING A GREEN BUSINESSDCS augments Dell’s approach to the environment.

By optimizing the power and cooling of your hyperscale

data center, we can help you dramatically reduce

energy consumption.

DCS also integrates carbon offsets into solution packages

to further mitigate environmental impact. We are proud

to partner with Carbonfund.org to provide the

opportunity to offset the carbon produced during the

operational life of our products. Dell is committed to

becoming the greenest technology company on the planet,

and we believe offering this service to our largest data

center customers as part of our cloud computing solution

is a critical part of that effort.

SIMPLIFY YOUR HYPERSCALE DATA CENTER AT DELL.COM/CloudComputing

Dell is a trademark of Dell Inc. ©2008 Dell Inc. All rights reserved.

ThE PowER of SImPLIfIcATIoN

Dell is dedicated to simplifying IT, and DCS can

help you manage the complexities of growing and

maintaining your cloud-computing platform, freeing

you to focus on growing your business. Our services

include these fully customizable components:

• Solution Architects. Design consultants who lead

the assessment and co-development process.

• Solution Account Manager. A single point of contact

for the deployment and maintenance phases.

• Dedicated Engineering. A team of system

architecture and power and thermal experts

who engage engineer-to-engineer to design

solutions optimized for each customer. Dell™ ClouD Computing solutions™

SImply puT:

“ ThE DELL DcS TEAm REALLy LISTENED To US. ThEy’vE woRkED wITh US cLoSELy To PRovIDE ThE BEST SoLUTIoN, IN A coLLABoRATIvE co-DEvELoPmENT PRocESS. AND wE’RE ExTREmELy hAPPy wITh ThE RESULTS.”

— Chuck Geiger, Executive Vice President of Technology & Engineering, Ask.com

• Custom Integration and Rapid Deployment. Installation of

fully integrated racks, including off-site hardware assembly

and testing, delivery, set-up, inspection, on-site testing, and

trash removal.

• On-Site Parts. A Dell-owned parts inventory at your location,

enabling rapid repair and automatic re-stocking.

• Asset Tracking and Reporting. Web-based inventory and

asset management systems are fully integrated into the

DCS on-site parts program.

• On-Site Troubleshooting. From one visit a week to a

full-time dedicated resource, highly skilled on-site

personnel provide the most efficient level of service.

fIvE wAyS DELL IS chANGING ThE EcoNomIcS of cLoUD comPUTING

1. Design-to-order solutions. We optimize performance and

efficiency based on your specific needs, reducing the

“feature tax” of unnecessary functionality.

2. Facility-level TCO. We approach servers and storage from

a data center perspective, harmonizing features within

individual servers and giving you improved density,

efficiency, and ease of deployment.

3. Customized service model. We provide expert support

resources for your particular IT environment, with a flexible

and affordable structure.

4. Peerless engineering. Our custom-designed hardware

is built upon our engineering competency, which is held

to a higher standard of quality and reliability than the

competition’s.

5. Global experience. We understand global business needs

and worldwide operations and are positioned to optimize

the operations of customers anywhere in the world.

By linking tens of thousands of servers and storage systems to power applications like search engines, social media, virtual environments, high performance

compute clusters, SaaS, and utility computing, “Clouds” represent the next evolution of computing. These hyperscale platforms require a new way of thinking

about platform architecture and the services to support them, which is why Dell is developing cloud computing solutions to power the connected age. This

is where Dell Data Center Solutions (DCS) comes in.

DCS understands the challenges of hyperscale computing, from compute and power density to global scaling and environmental impact. The DCS Division

was created to serve the needs of the largest computing environments in the world. DCS quietly powers many household names on the Internet today.

By optimizing the design, deployment, and maintenance of your hyperscale environments, we’re changing the economics of cloud computing. purpose-built

solutions can deliver significant energy and cost savings, which have a sizable impact when multiplied across an entire computing platform.

oNE SIzE DoES NoT fIT ALL

Each customer engagement begins with

a comprehensive assessment. We discover

which issues are impacting your business

and design a customized solution.

comPLETE INfRASTRUcTURE

Understanding your unique data center

environment and application requirements

allows us to deliver integrated, cutting-edge

hardware and services packages optimized to

provide a powerful impact on your bottom line.

GLoBALLy INTEGRATED

Dell’s Cloud Computing Solutions combine

consultive design flexibility with the

engineering, supply chain, and global scale

you would expect from one of the world’s

largest IT providers.

ThE DELL DIffERENcE

ThE RISE of hyPERScALE comPUTING

PowERING ThE cLoUD

The world of computing is changing. Consumers

and large enterprises alike are increasingly utilizing

cloud-based applications and the power of

massive clusters for both the everyday and the

business-critical. When the computing platform is

your business, attaining maximum efficiency and

flexibility is essential to success. With Dell Cloud

Computing Solutions, you can have both. We

understand the needs of operating cloud computing

systems are vastly different from general computing,

which is why Dell optimizes each environment from

the facility down to the node level, helping to

reduce costs, increase efficiency, and yield a

more competitive TCO.

hIGhER PERfoRmANcE, LowER coSTS

DCS creates cloud infrastructure solutions that can provide

exceptional performance and scalability — but also help improve

total cost of ownership. DCS will work with you to determine your

specific business needs, and then tailor a solution with immediate

business value. This includes data center design, thermal analysis,

power optimization, and customized hardware, which results in:

• Improved total cost of ownership, by your definition. We integrate

our design from node to facility level to optimize the balance

between performance, density, and efficiency in accordance with

your goals.

• Improved HVAC efficiency. We integrate best practices in design

and application of HVAC in your data center.

• Lower deployment and management overhead. By customizing

the service and support model for DCS deployments, you only pay

for what you need.

• Elimination of “feature taxes.” We can help drive down the

operating and acquisition costs of your hardware by eliminating

components and development burdens you don’t need.

fLExIBLE ScALING

Dell’s approach to cloud computing results in the flexibility to

manage unique scaling challenges on your timetable — everything

from speeding time-to-market to efficiently managing additions to

capacity. We work to accomplish this in two key ways:

Dedicated project management. Dell intends to bring value beyond

what is commonly available by harnessing our high-velocity supply

chain, as well as our engineering and global operations competencies.

DCS’s dedicated project management team coordinates these

resources for each project, letting you take full advantage of

the latest technology when you need it.

Capacity on demand. predicting compute and storage usage can be

extremely challenging. A lack of capacity could result in delays in

product deployments, dissatisfied customers, and loss in revenue,

while over-planning can leave you with idle, costly equipment and

unused capacity. Dell DCS offers a number of capacity-on-demand

options to help you quickly react to spikes in demand.

fIvE wAyS DELL IS chANGING ThE EcoNomIcS of cLoUD comPUTING

1. Design-to-order solutions. We optimize performance and

efficiency based on your specific needs, reducing the

“feature tax” of unnecessary functionality.

2. Facility-level TCO. We approach servers and storage from

a data center perspective, harmonizing features within

individual servers and giving you improved density,

efficiency, and ease of deployment.

3. Customized service model. We provide expert support

resources for your particular IT environment, with a flexible

and affordable structure.

4. Peerless engineering. Our custom-designed hardware

is built upon our engineering competency, which is held

to a higher standard of quality and reliability than the

competition’s.

5. Global experience. We understand global business needs

and worldwide operations and are positioned to optimize

the operations of customers anywhere in the world.

By linking tens of thousands of servers and storage systems to power applications like search engines, social media, virtual environments, high performance

compute clusters, SaaS, and utility computing, “Clouds” represent the next evolution of computing. These hyperscale platforms require a new way of thinking

about platform architecture and the services to support them, which is why Dell is developing cloud computing solutions to power the connected age. This

is where Dell Data Center Solutions (DCS) comes in.

DCS understands the challenges of hyperscale computing, from compute and power density to global scaling and environmental impact. The DCS Division

was created to serve the needs of the largest computing environments in the world. DCS quietly powers many household names on the Internet today.

By optimizing the design, deployment, and maintenance of your hyperscale environments, we’re changing the economics of cloud computing. purpose-built

solutions can deliver significant energy and cost savings, which have a sizable impact when multiplied across an entire computing platform.

oNE SIzE DoES NoT fIT ALL

Each customer engagement begins with

a comprehensive assessment. We discover

which issues are impacting your business

and design a customized solution.

comPLETE INfRASTRUcTURE

Understanding your unique data center

environment and application requirements

allows us to deliver integrated, cutting-edge

hardware and services packages optimized to

provide a powerful impact on your bottom line.

GLoBALLy INTEGRATED

Dell’s Cloud Computing Solutions combine

consultive design flexibility with the

engineering, supply chain, and global scale

you would expect from one of the world’s

largest IT providers.

ThE DELL DIffERENcE

ThE RISE of hyPERScALE comPUTING

PowERING ThE cLoUD

The world of computing is changing. Consumers

and large enterprises alike are increasingly utilizing

cloud-based applications and the power of

massive clusters for both the everyday and the

business-critical. When the computing platform is

your business, attaining maximum efficiency and

flexibility is essential to success. With Dell Cloud

Computing Solutions, you can have both. We

understand the needs of operating cloud computing

systems are vastly different from general computing,

which is why Dell optimizes each environment from

the facility down to the node level, helping to

reduce costs, increase efficiency, and yield a

more competitive TCO.

hIGhER PERfoRmANcE, LowER coSTS

DCS creates cloud infrastructure solutions that can provide

exceptional performance and scalability — but also help improve

total cost of ownership. DCS will work with you to determine your

specific business needs, and then tailor a solution with immediate

business value. This includes data center design, thermal analysis,

power optimization, and customized hardware, which results in:

• Improved total cost of ownership, by your definition. We integrate

our design from node to facility level to optimize the balance

between performance, density, and efficiency in accordance with

your goals.

• Improved HVAC efficiency. We integrate best practices in design

and application of HVAC in your data center.

• Lower deployment and management overhead. By customizing

the service and support model for DCS deployments, you only pay

for what you need.

• Elimination of “feature taxes.” We can help drive down the

operating and acquisition costs of your hardware by eliminating

components and development burdens you don’t need.

fLExIBLE ScALING

Dell’s approach to cloud computing results in the flexibility to

manage unique scaling challenges on your timetable — everything

from speeding time-to-market to efficiently managing additions to

capacity. We work to accomplish this in two key ways:

Dedicated project management. Dell intends to bring value beyond

what is commonly available by harnessing our high-velocity supply

chain, as well as our engineering and global operations competencies.

DCS’s dedicated project management team coordinates these

resources for each project, letting you take full advantage of

the latest technology when you need it.

Capacity on demand. predicting compute and storage usage can be

extremely challenging. A lack of capacity could result in delays in

product deployments, dissatisfied customers, and loss in revenue,

while over-planning can leave you with idle, costly equipment and

unused capacity. Dell DCS offers a number of capacity-on-demand

options to help you quickly react to spikes in demand.

BUILDING A GREEN BUSINESSDCS augments Dell’s approach to the environment.

By optimizing the power and cooling of your hyperscale

data center, we can help you dramatically reduce

energy consumption.

DCS also integrates carbon offsets into solution packages

to further mitigate environmental impact. We are proud

to partner with Carbonfund.org to provide the

opportunity to offset the carbon produced during the

operational life of our products. Dell is committed to

becoming the greenest technology company on the planet,

and we believe offering this service to our largest data

center customers as part of our cloud computing solution

is a critical part of that effort.

SIMPLIFY YOUR HYPERSCALE DATA CENTER AT DELL.COM/CloudComputing

Dell is a trademark of Dell Inc. ©2008 Dell Inc. All rights reserved.

ThE PowER of SImPLIfIcATIoN

Dell is dedicated to simplifying IT, and DCS can

help you manage the complexities of growing and

maintaining your cloud-computing platform, freeing

you to focus on growing your business. Our services

include these fully customizable components:

• Solution Architects. Design consultants who lead

the assessment and co-development process.

• Solution Account Manager. A single point of contact

for the deployment and maintenance phases.

• Dedicated Engineering. A team of system

architecture and power and thermal experts

who engage engineer-to-engineer to design

solutions optimized for each customer. Dell™ ClouD Computing solutions™

SImply puT:

“ ThE DELL DcS TEAm REALLy LISTENED To US. ThEy’vE woRkED wITh US cLoSELy To PRovIDE ThE BEST SoLUTIoN, IN A coLLABoRATIvE co-DEvELoPmENT PRocESS. AND wE’RE ExTREmELy hAPPy wITh ThE RESULTS.”

— Chuck Geiger, Executive Vice President of Technology & Engineering, Ask.com

• Custom Integration and Rapid Deployment. Installation of

fully integrated racks, including off-site hardware assembly

and testing, delivery, set-up, inspection, on-site testing, and

trash removal.

• On-Site Parts. A Dell-owned parts inventory at your location,

enabling rapid repair and automatic re-stocking.

• Asset Tracking and Reporting. Web-based inventory and

asset management systems are fully integrated into the

DCS on-site parts program.

• On-Site Troubleshooting. From one visit a week to a

full-time dedicated resource, highly skilled on-site

personnel provide the most efficient level of service.