Building a Globally Competitive Position for Digital Media in Canada

Rev 1.1 02092010

Copyright © Open Text Corporation 1994 - 2010. All rights reserved.

Building A Globally Competitive Position for Digital Media in CanadaManaging Content in the CloudGearing Up For Growth ConferenceMarch 30, 2010London

Tom JenkinsExecutive Chairman & Chief Strategy Officer

The World According to Friedman: Hot, Flat, and Crowded

Copyright © 2010 Open Text Corporation. All rights reserved.Slide 2

If you don’t adapt, adopt, and lead, you are…


The World is going…Mobile


…Mashed Up…

http://tinyurl.com/yhv5p27


…Multicultural…


Global GDP Mix is Changing

8

Global Supply Chains replace Global Trade

9

Big Issue for Canada: Relative Productivity Gap

60

65

70

75

80

85

90

95

100

105

1991 1993 1995 1997 1999 2001 2003 2005 2007

Labour Productivity in Business Sector

Labour Productivity in Manufacturing

= 100

Sources: Industry Canada calculations based on data from Statistics Canada, CANSIM V1409153 and U.S. Bureau of Labor Statistics, BLS: PRS84006093.

Effective investment in ICT is often cited as a contributor to productivity

Example of Productivity Impact: Manuals

Printed manual Online manual using video

Digital Media: Digitizing the Analog World

Just a kids game?

Or is there somethingmore going on?

What Is Digital Media?

Digital Media is most simply defined as any information that is created and shared virtually, rather than physically.

Maclean’s: REUTERS/Janerik Henriksson/SCANPIX

Canadian Digital Media – Quick Facts 2010

Over 3,200 companies employing more than 52,000 people

60 post secondary institutions provide digital media programs

Major international companies have chosen Canada for their operations:Electronic Arts, Bioware, Disney, Ubisoft, THQ, Microsoft and Vivendi

71% firms are engaged primarily in content creation; remainder, enablers

11 research labs in 3D imaging

Overview of Digital Media in Canada: The Canadian Trade Commissioner Service, April 30, 2010

Digital Media is “TV for the Internet”

Of course, it is much more than that….

Digital is affecting culture across the world

He became a newspaper editor after Gutenberg invented the press…

A Broadcaster in the middle ages ?What will today’s broadcasters and

newspapers become with the arrival of the Internet?

It’s a fundamental question for our society and our economy

digital media underpins many sectors

Internet, Entertainment,

Medical, Manufacturing,

Education

Web 2.0 3.0• Streaming• E-learning• Semantics Mobile

• Apps• Web• Gaming

Gaming• Consoles • Desktops

Digital Content• 3D, 2D

Dig Cinema• 3D, Film, • Video

Digital Prototyping• Engineering,

Design,• Analysis

Medical• Drug,

Biotech• MRI,CT,

Ultra

E-Health• PACS, HIS,

RIS

Digital Natives In The Workforce Will Drive This

Radio

TV

SmartPhone

Digital Media- The Opportunity

Source: Citi Investment Research and Analysis

ArtificialIntelligence

UnstructuredInformation

Disruptive Emerging Maturing Saturation Decline

Surface Computing

BusinessIntelligence

ProductLifecycleManagement

CustomerRelationship

Management

SupplyChain

Management

Desktop OperatingSystem

Mainframe Software

Database


Copyright © Open Text Corporation 2000 - 2010. All rights reserved.Slide 20

Open Text History: Has Evolved With the Web

Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.

Open Text provided the web search for MSN, MCI, Yahoo, IBM, etc in the early 90s.

Open Text moved into ECM and was first to the web with:

Integrated Document Mgt

Collaboration

Java Workflow

Today it is a billion dollar multi-national with 95% export


Building Social Work Places & Market Places

We Build ‘Facebook’ for Corporations


We are the “engine” inside Web Sites

Inbox or Job Center

Process Designer


With Significant Global Reach

1 in 3 global Internet users view content enabled by Open Text technology.

24

We also mobilize all of the employees


Comprehensive views of people,

process and content delivered via a

native application unique to each

mobility platform

Further Possibilities with iPad

Slide 25


Our Financials are a Proxy for Content Management

70% Compound Average Growth Rate in earnings

over past decade

Source: Annual Reports & Press Releases, Open Text Corporation, 2000

Open Text performed well in the recession

Ranked 15th in the world this year for overall growth by Fortune

The Public Internet is like an Iceberg

But, It’s only the Tip of the Iceberg

Impact: Growth of Digital Content

4 million+ original songs100,000+ original films40 million+ original books100 billion+ web pages1 million newspapers1.5 billion email users3.5 billion texters

The Web is Evolving to Broadcast

From newspaper style publishing to multi-media broadcasting

Copyright © 1995 - 2010 Open Text Corporation. All rights reserved.Slide 30

The Global Broadcaster For Under 25

Personalized “You Tube” Content

Each pitch is a video clip asset in ECM


BBC’s – iPlayer – A Global Audience

Deliver to an audience of 3 billion cell phone users


Media Syndication with content control maintained…

Social Media will dominate the future

*FY05 Company Estimates

Pet

abyt

es

Copyright Open Text, CDMN, SI

36

Content is doubling every 90 days

ECM Content

Today

In a year its 16 times!

Bandwidth Issues – This matters now!

2000 Email dominates (Microsoft) Web page viewing Dark Fiber – Net Neutrality

2005 Social networking dominates (Facebook) Fiber overload Wireless use rises

2010 Rich media dominates (YouTube) Bandwidth becomes a major variable cost Managing content is a key factor for bandwidth management!


The Public Web is Relatively Small

The major part of the internet will impact every industry sector in hidden ways. Every sector.

This content is hidden for a good reason and must remain secure yet available to the Public Web.

The DEEP Web

The Public Web

Open Text Investing $1 Billion in Innovation

Slide 39

•$1 Billion for Content & Application Research

•2,000 Developers on average over the next five years

•Inventing the Future of Managing Content in the Cloud

•Joint research projects with key partnerships

Canada's Digital Economy: Moving ForwardJune 22, 2010 Ottawa, Canada Government Conference Centre

The objectives are to agree upon: • the major challenges and issues facing Canada as a digital economy;• a statement of collective goals; and,• a list of priority areas for action.

Industry Canada Is Leading The Change

GRAND NCE – Adrian Sheppard


CDMN Purpose

Canadian commercializationleadership in the global digital media economy

National Organization

CDMN Partnership

AGFA: Jeff Nesbitt


Open Text – Eugene Roman


Research in Motion: Mark Pecan

Christie Digital: Gerry Remers

Corus Entertainment: Gary Maavara

Waterloo Region Hub: Kevin Tuer

Stratford Institute: Ian Wilson

Why Stratford?

Props, Costumes, Infrastructure…..one of the largest in the world

Skills, Lighting, Stages, ..

Creativity Business

Technology

Ken Coates

55

Western has Joined Stratford Institute

Canadian Digital Media Network – Kevin Tuer


Centre for Digital Media TourVancouverFebruary 26, 2010

Social Media Research Partnership

Innovative software that ties together key new web technologies in Digital Media, Web Solutions, Social Networking and Mobility.

“Woodstock” For Digital Media

National Conference on Digital Media

Canada 3.0 Participation – 1,500 attendees

Canada 3.0 - 70 Speakers from across Canada

Workshops & Networking

Policy/Digital Shovels Mobility and Media Digital Media Research

Enterprise Information Management

Talent Attraction and Retention

Plus for 2010:Networking, &

Commercialization

Workshops & Networking: Jeremy Reed

Canada 3.0 May 10-11, 2010 Stratford : Steve Currie


Focus for Canada 3.0 2010 : The “Moonshot”

Anyone can do anything online in Canada by 2017(Canada at 150)

NASA/Newsmakers

Content is Corporate

Slide 65

.

Knowledge Workers must be able to connect to all of the

major enterprise repositories used by their organization

Content is Social

Slide 66

President Obama was a prolific user of Twitter and

during the campaign he made history with his

Facebook usage

Content is mobile

Slide 67

The NYT iPhone application allows you to enjoy the high-quality journalism of The New York Times on your iPhone..

Content is Rich Media

Slide 68

.

Jeep connects with customers via a community page with links

to photos on Flickr, the company’s MySpace and

Facebook pages and a list enthusiast groups

Content is in the Cloud

Slide 69

Cloud computing providers must protect your data and ensure

regulatory compliance, and they should explain their policies to

recover your data if you decide to terminate the service.

3D Visualization Demo

Full BlackBerry Support for all Collaborative Content

Virtual Canada Corridor

Interactive Canada Corridor – Scotiabank (example)

Copyright © Open Text Corporation. All rights reserved.Slide 76

Challenges Unable to keep up with the evolving

business needs Lack of integration between the business

units and Credit Risk Management team Lack Online Web Experience Manual Intervention leading to slow service

Benefits Value and convenience for customers Rapid user adoption and decreased need

for offline customer support Ability to leverage efficiencies,

standardization, and economies of scale

Scotiabank offers one of the most sophisticated and targeted online banking sites available in Canada.

Scotiabank’s initiative in online banking can be beneficial for other banking services across the world.

Global Innovation

Industry: Financial Services - Banking

Moving away from keyboard entry


…and away from our desks


Create Rich Media Widgets that are TETHERED

Immersive Digital Media: Virtual Reality


Digital Media is Shifting

Work Place connects into Market Place

Social Work Place

Social Market Place

Social Work Place

Corporate Memory

The Content World will Transform Organizations

• Find experts/answers quickly• Real time notification of key information updates • New content instantly available for searching• Information already stored in the right place

Fast

Smart

Together

• Leverage thought leaders wherever they are• Tap into the collective intelligence of the group• Build knowledge bases, not jammed mailboxes• Connect the dots, spot the trends, stay in touch

• Build a sense of community that spans distance• Enable teams to work together effectively• Break down silos and bring greater transparency• Enable people to better learn from each other• Facilitate new people getting up to speed

Copyright © Open Text Corporation 2010. All rights reserved.Slide 85


Thank You


Building a Globally Competitive Position for Digital Media in Canada

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