Learn basics of digital marketing: vol 5 building relationship
Building a business using Social and Digital Marketing
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Transcript of Building a business using Social and Digital Marketing
People, Passion and being a little Particular; key elements
to building a successful business
@jamesdearsley
James DearsleyFounder of The Digital Marketing Bureau
Being Particular
James Dearsley
AND THEN FIND THE NICHE OF THAT NICHE
Being Particular
Use search to refine your business and content
Being Particular
Facebook is where you talk to people you know,
Twitter is where you talk to people you don't know,
Google+ is where you talk to people you want to know,
LinkedIn is where you talk to people you should know.
Being Particular
Refine the platforms you will use. Don’t think you have to use all of them
Being Particular
Refine by recent trends on increase in user base
Being Particular
Refine by size and demographics; age and location
People
People
People
Always make your profile meaningful to those you are “finding”
People
People
Passion
It doesn’t matter what your passion is, you can make it a business
Passion
Passion
Vary your content - It is core to all that you do
Passion
Content Marketing facilitates all business marketing