Building a business using Social and Digital Marketing

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People, Passion and being a little Particular; key elements to building a successful business amesdearsley James Dearsley Founder of The Digital Marketing Bureau

Transcript of Building a business using Social and Digital Marketing

Page 1: Building a business using Social and Digital Marketing

People, Passion and being a little Particular; key elements

to building a successful business

@jamesdearsley

James DearsleyFounder of The Digital Marketing Bureau

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Being Particular

James Dearsley

AND THEN FIND THE NICHE OF THAT NICHE

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Being Particular

Use search to refine your business and content

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Being Particular

Facebook is where you talk to people you know,

Twitter is where you talk to people you don't know,

Google+ is where you talk to people you want to know,

LinkedIn is where you talk to people you should know.

Being Particular

Refine the platforms you will use. Don’t think you have to use all of them

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Being Particular

Refine by recent trends on increase in user base

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Being Particular

Refine by size and demographics; age and location

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People

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People

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People

Always make your profile meaningful to those you are “finding”

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People

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People

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Passion

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It doesn’t matter what your passion is, you can make it a business

Passion

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Passion

Vary your content - It is core to all that you do

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Passion

Content Marketing facilitates all business marketing

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