Building Continuous Improvement Culture : Liberating Employees to Drive Initiatives
Building a Business Case for Content Initiatives
-
date post
18-Oct-2014 -
Category
Documents
-
view
572 -
download
4
description
Transcript of Building a Business Case for Content Initiatives
STATS
Globally, mobile data traffic grew 2.3-fold over 2011,
more than DOUBLING for the fourth year in a row
STATS
The number of mobile-connected
devices will exceed the number of people on earth by the end of 2012
Cisco’s “Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update”
BUT…
According to Price Waterhouse Coopers’ latest Digital IQ survey,
66% of organizations are investing in mobile technologies for their
employees. But most of these same businesses are reacting to the
Bring Your Own Device (BYOD) phenomenon, are not preparing for it.
COST AVOIDANCE
A LIVE-AGENT customer service
interaction costs $12
compared to PENNIES for an online interaction
A 30% deflection of calls to self-service channels is seen as
successful. It could be closer
to 80% to maximize cost-savings
CMS Implementation:
Reducing the amount of time spent on formatting should translate into an increase in production, of course, but the 200% increase in our output surpassed all of our expectations.
Keith Schengili-Roberts, Documentation & Localization Manager
AMD
http://www.ixiasoft.com/casestudy/case_study_AMD.pdf
Another CMS Implementation:
GMAC used the Microsoft CM Server to support two key initiatives: transferring the content publishing function to content authors and freeing up formerly burdened IT resources to support more dynamic and personalized customer-facing Web portals. ROI: 87% Payback: 1.2 years
Nucleus Research, Inc. ROI ANALYSIS YOU CAN TRUST ™
http://nucleusresearch.com/library/microsoft-roi/d96.pdf
LOST REVENUE
While you ABSOLUTELY should chase cost reduction
potential revenue DWARFS simple cost savings
New Product ADOPTION
and SALES A Canadian University study of more than 34,000 customers showed that customers who utilize a company’s Internet-related service innovations were over twice as likely to adopt the company’s new product offering during the first year of introduction
Canadian Journal of Administrative Sciences, 2010
[email protected] @JackMolisani @LavaCon @CulinaryTermDay