Building a Brand that Sells

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Building a Brand that Sells From Social Media to Closing the Sale! Hunter Byington K Squared Communications ® , Inc. ww.ksqrd.com Kate Koziol

description

A video that shows entrepreneurs how they can built their brand and sell their products and services more effectively using various marketing and PR techniques presented by Kate Koziol from K Squared Communications and Hunter Byington.

Transcript of Building a Brand that Sells

Page 1: Building a Brand that Sells

Building a Brand that SellsFrom Social Media to Closing the Sale!

Hunter Byington

K Squared Communications®, Inc.ww.ksqrd.com

Kate Koziol

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K Squared Communications®, Inc.www.ksqrd.com

Take out a Business Card

• Should we talk? Yes/No?• Should you talk about us – tweet #BrandthatSells

W. Hunter ByingtonCloser Consulting630 357 [email protected]@hunterbyington

Kate KoziolK Squared Communications773 774 [email protected]@katekoziol

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K Squared Communications®, Inc.www.ksqrd.com

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K Squared Communications®, Inc.www.ksqrd.com

Study: 78% Of Salespeople Using Social Media Outsell Their Peers

May 19, 2013

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K Squared Communications®, Inc.www.ksqrd.com

•What is the best and most cost effective mass email product out there as of now?

•How do we do it? •Of the videographers not working with a

photographer how much as your business fallen off in the last 6 years?

•Best way to move up in Google rankings•How do I make Facebook work for my

business without having to see 300 peoples bff?

Survey Says: Your Questions

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K Squared Communications®, Inc.www.ksqrd.com

Survey Says:

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K Squared Communications®, Inc.www.ksqrd.com

Survey Says: Outreach Tactics

•44% have a corporate Facebook page•89% have a personal Facebook page•0% have Facebook event pages

•75% use online advertising•50% advertise in magazines

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K Squared Communications®, Inc.www.ksqrd.com

Survey Says: Other Promotion Tactics

•Partnering with complementary businesses

•Networking•Pro bono videos – some for facilities and

event planners•Video movie reviews, with backlinks to

website•Flyers, brochures

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K Squared Communications®, Inc.www.ksqrd.com

Every PictureEvery VideoEvery post, tweet,

or mention,

Tells a

Story

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K Squared Communications®, Inc.www.ksqrd.com

Every PictureEvery VideoEvery post, tweet,

or mention,

Tells a

Story

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K Squared Communications®, Inc.www.ksqrd.com

What’s your story?

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K Squared Communications®, Inc.www.ksqrd.com

•Checklist?? Of what they are doing?•Ask hunter for details or cut

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K Squared Communications®, Inc.www.ksqrd.com

PR, editorial

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Use your Story to Generate Interest•Use interest to generate sales•Social media works for:

▫ Networking▫ Prospecting▫ Research▫ Referral Building▫ Closing

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K Squared Communications®, Inc.www.ksqrd.com

Where do you get your sales leads?•Friend Recommendations•Corporate Facebook Page•Promotion

▫Creativity▫Not just Twitter▫Determining Audience

•Improve your Google ranking

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K Squared Communications®, Inc.www.ksqrd.com

Survey Says:

•100% Have a website•50% Website does not generate leads

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K Squared Communications®, Inc.www.ksqrd.com

Sources for Leads

•Personal Referral 70-80%•Social Media Referral 60- 70%•Website Referral

50% of websites don’t deliver leads

Conversion %

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K Squared Communications®, Inc.www.ksqrd.com

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One Night Stand vs. Proposal

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K Squared Communications®, Inc.www.ksqrd.com

Goin’ a’ Courting• What are your top five

questions you ask your prospects?

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K Squared Communications®, Inc.www.ksqrd.com

How Do You Make Them Want You?•Courting = Bonding•Ask Probing Questions•Identify Emotional Hot Buttons•Create the Value through Questions

▫Plan the wedding = Make a Commitment

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K Squared Communications®, Inc.www.ksqrd.com

How Do you Propose?• Value – Its not about you –

its about them – What is the value to them?

• Propose In-person – not through e-mail

• Getting to a “No”

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K Squared Communications®, Inc.www.ksqrd.com

Qualify to Sell

•Investment Range•How do they make a decision to use

video •Role of the Family

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K Squared Communications®, Inc.www.ksqrd.com

Why they never called back• Didn’t Connect Personally• Didn’t Ask Enough

Questions• Didn’t Ask Closing

Questions• Couldn’t See Themselves

in Your Solution

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K Squared Communications®, Inc.www.ksqrd.com

Put a Ring on It!

• Rapport• Bonding• Value• Solution

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Social Media After the Sale

•Build a relationship that is more than the day of the shoot

•Use social media to broadcast it and create conversation

•Facebook, You Tube, Pinterest•Connect, Collaborate, Connect again

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K Squared Communications®, Inc.www.ksqrd.com

Your Sales & Media Coaches:• Kate Koziol• K Squared

Communications• [email protected]• 773 774 7847• @katekoziol

• W. Hunter Byington• Closer Consulting• hunter@closerconsult

ing.com

• 630 357-6584• @hunterbyington

http://ksqrd.com/blog/building-a-brand-that-sells-presentation/

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Value of Paid/Owned/Earned Media