1. Building a Brand in an Industry of AnonymityJon Robinson jrobinson@debt.org@jrobinson82jbrobinson413 Facebook.com/jbrobinson413

2. Slideshare.com/jrobinsondebt/ 3. What am I going to show you? How important is trust? How to acquire customers you didnt know existed. Prove to you that branding is important. Show you how to filter out the noise of your competitors. Show you how to do this with little/no additional investment. 4. Who Am I? 5. Who Am I? (Really) 6. Student Loan Consolidation on the Web 7. Who are these companies? Where are they located? What are they going to do for you? How much do their services cost? Who are the people in these photos? What separates one from another? Will a customer even remember who they contacted? 8. Three Types of Users Immediate Converters Landing Pages, Radio, TV, E-Mail Referrals Word of MouthYou Get These!You Might Get These Long Term Conversions Social Media, Large Organic Sites Trust & Branding, Communicating with Clients How Do You Get These? 9. Three Types of Users Immediate Converters Easy to quantify Referrals Harder to quantify Long Term Conversions Hardest to quantify Tracking technologies Talk to Matt If it was easy everyone would do it. 10. Our Presence www.debt.org @debthelporg/@debtonatorsaysdebtonatorsays Facebook.com/debt.orgPlus.google.com/+DebtOrg 11. What does this all mean? We are real We are relatable We are accessible We are transparent 12. Real Relatable Accessible Transparent Google Us. 13. How Can You Do This? (for little or no money) No Website? College Student or Wordpress TemplateFind a relatable existing employee that loves social media Give them autonomyFind Bloggers to Contribute to your Website 14. What Else Can You Do? Write content that doesnt have to do with selling your service. Infogr.am Be Altruistic. Show you care about something more than a sale. Theyll notice. Tweet as your company Run a Contest 15. What Else Can You Do? The Best Marketing is FREE. Leads Wanted Information Only? Be nice and theyll share your company. Be REAL. Showoff your employees and their interests. Share the content of others. Theyll return the favor. 16. What Else Can You Do? Follow #trends and use them as a springboard for discussion. Join groups. Become an Expert. Quora, Yahoo Answers, Facebook If you take care of your existing customers, they will take care of your new customers Jason Fried (37Signals) Become a Taco Bell. Deliver a consistent product and UX. Dont worry about marketing. (optional) 17. You Can Do It! Questions? 18. Building a Brand in an Industry of Anonymity Slideshare.com/jrobinsondebt/ Jon Robinson jrobinson@debt.org@jrobinson82jbrobinson413 Facebook.com/jbrobinson413