Building a Better Food System in Southeastern Michigan Brenda Reau Mike Score Phil Tocco NACAA...
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Transcript of Building a Better Food System in Southeastern Michigan Brenda Reau Mike Score Phil Tocco NACAA...
Building a Better Food SystemBuilding a Better Food Systemin Southeastern Michiganin Southeastern Michigan
Brenda ReauBrenda Reau
Mike ScoreMike Score
Phil ToccoPhil Tocco
NACAA ConferenceNACAA Conference
July 17, 2007July 17, 2007
Grand Rapids, MIGrand Rapids, MI
What is FSEP?What is FSEP?Food System Economic PartnershipFood System Economic Partnership
A collaborative, non-profit organization working to build a
better food system in southeastern Michigan.
FSEP MissionFSEP MissionFSEP exists to catalyze change in the food system of southeastern Michigan.
We provide research, education and outreach with urban and rural partnerships, resulting in agricultural development opportunities, sustainable communities and healthy local economies.
Five County Partnership in Five County Partnership in Southeastern MichiganSoutheastern Michigan
JacksonJackson LenaweeLenawee MonroeMonroe WashtenawWashtenaw WayneWayne
Lenawee Monroe
Jackson WashtenawWayne
““Something needs to Something needs to change in the change in the agricultural economy agricultural economy or we’ll all go out of or we’ll all go out of businessbusiness”. (Chuck ”. (Chuck Koenn, 1999)Koenn, 1999)
The Beginning….The Beginning….
FSEP actually grew out of the remarks of one local farmer.
Regional Approach to the Food SystemRegional Approach to the Food System
Food system is made up of agriculture from rural areas and cluster industries and markets in the urban areas.
RURAL URBAN
Benefits of a Regional ApproachBenefits of a Regional ApproachCreate opportunities by matching food system supply and demand components.
Local economies and participants capture more value from conversion of agricultural commodities into higher value goods.
+
Benefits from a Regional ApproachBenefits from a Regional Approach
Urban Rural
• Business development
• Job creation
• Reduce chronic unemployment
• Increase consumer access to local foods
• Reduce sprawl
• Reuse of older buildings
• Neighborhood development and revitalization
• Strengthen farm businesses
• Increase agricultural viability
• Preserve rural quality of life
• Reduce development pressures on farmland
• Increase opportunities for farmland preservation
←More efficient use of regional infrastructure→
Initiative DevelopmentInitiative Development
Regional Initiative:Food System
Economic Development
MSUExtension
U of MichiganBusiness School
Washtenaw Planning& Environment
AgEconomic Development
Summits
Lenawee CountyEconomic Profile &Strategic Analysis
ID needfor agricultural
business incubators
ID needfor value-addedag development
CountyComprehensive
Plan
ID needfor local ag
market development
Organizational StructureOrganizational Structure501C3 Non-profit501C3 Non-profit
Seven member board of directorsSeven member board of directors 30 member leadership team30 member leadership team One paid contract project managerOne paid contract project manager Additional staff hired with grant funding for special initiatives.Additional staff hired with grant funding for special initiatives.
Board and Leadership Team meet monthly rotating meetings across the five counties.
FSEP GoalsFSEP Goals
Improve the viability of the agricultural Improve the viability of the agricultural sector.sector.
Provide revitalization opportunities for Provide revitalization opportunities for metropolitan Detroit.metropolitan Detroit.
Improve consumer understanding of the Improve consumer understanding of the food system.food system.
Improve producer understanding of Improve producer understanding of consumer needs.consumer needs.
Guiding PrinciplesGuiding Principles
Community/Common GoodWe work together cooperatively helping each other advance the
health and prosperity of our regional communities providing a hopeful future for all members of the food system.
IntegrityWe fulfill the expectations of our stakeholders in an honest
and transparent way that builds trust in our mission.
Insights/Knowledge/EducationWe promote and support education as a foundation for better
understanding the food system. Using this foundation weapply information to solve issues while developing and
sharing a future vision for our food system.
Teamwork/Collaboration/Empowering PeopleWe encourage all team members to participate, contribute and
share in all outcomes; bringing in all stakeholders in the decision making process to create linkages between invested
participants in a way that will influence the final outcome.
Success/Achievement/OutcomesWe meet goals and demonstrate outcomes in measurable ways
that benefit the larger community. Our actual outcomes meet
or exceed positive impacts we set out to accomplish.
Stability/SustainabilityWe create change that lasts and endures;
is rooted and self-reliant.
Entrepreneurship/InnovationWe think outside the box, looking at all new and different ideas
to spur food system business growth and development. We promote
change through turning creative ideas into achievements utilizing assets, ideas, and resources in a way that results in positive,
mission-fitting change managing risk with benefit.
Leadership TeamLeadership Team30 individuals from across the five 30 individuals from across the five
county region representing:county region representing:
AgricultureCommunity OrganizationsFood BusinessesResource ProvidersCounty Government
AgricultureAgriculture
Michigan Farm BureauMichigan Farm Bureau DuRussel Potato FarmDuRussel Potato Farm Michigan Sheep Breeders AssociationMichigan Sheep Breeders Association Michigan Farmers UnionMichigan Farmers Union Organic Growers of MichiganOrganic Growers of Michigan Michigan Corn Marketing ProgramMichigan Corn Marketing Program Michigan Coalition of Black FarmersMichigan Coalition of Black Farmers
Food Businesses Food Businesses and Institutionsand Institutions
The Henry FordThe Henry Ford Michigan Chefs de Cuisine AssociationMichigan Chefs de Cuisine Association American Culinary FederationAmerican Culinary Federation Zingerman’s Community of BusinessesZingerman’s Community of Businesses
Community OrganizationsCommunity Organizations
Slow Food Huron ValleySlow Food Huron Valley Healthy Traditions NetworkHealthy Traditions Network Michigan Organic Food and Farming Michigan Organic Food and Farming
AllianceAlliance Washtenaw Land TrustWashtenaw Land Trust
County GovernmentCounty Government
County CommissionersCounty Commissioners County AdministratorCounty Administrator County Department HeadsCounty Department Heads
Resource ProvidersResource Providers
Michigan State University ExtensionMichigan State University Extension Greenstone Farm Credit ServicesGreenstone Farm Credit Services MSU Mott Group for Sustainable Food MSU Mott Group for Sustainable Food
SystemsSystems MSU Product CenterMSU Product Center University of Michigan School of Natural University of Michigan School of Natural
Resources Graduate TeamResources Graduate Team
MSU Extension StaffMSU Extension Staff Involved in FSEP Involved in FSEP
Brenda Reau, County Extension Director – Monroe CountyBrenda Reau, County Extension Director – Monroe County
Board MemberBoard Member Mike Score, Agriculture Educator - Washtenaw CountyMike Score, Agriculture Educator - Washtenaw County
Chair of Leadership TeamChair of Leadership Team Matt Shane, County Extension Director & Regional Livestock Matt Shane, County Extension Director & Regional Livestock
Educator – Lenawee CountyEducator – Lenawee County Phil Tocco, Agriculture Educator – Jackson CountyPhil Tocco, Agriculture Educator – Jackson County Van Varner, District Farm Management EducatorVan Varner, District Farm Management Educator Gary Bulluck, Community & Economic Development EducatorGary Bulluck, Community & Economic Development Educator
FSEP Work TeamsFSEP Work Teams
Business Innovation and NetworkingBusiness Innovation and Networking Education and Outreach Education and Outreach Farm to School Farm to School Research and DevelopmentResearch and Development MembershipMembership
FundingFunding
$175,000 annual budget$175,000 annual budget $15,000 annually from each county government$15,000 annually from each county government $ 80,000 grant funding annually $ 80,000 grant funding annually $ contributions from organizations$ contributions from organizations
Michigan Economic Development Corporation, Community Foundation of Southeastern Michigan, Project GREEEN, Farm Bureau, Greenstone Farm Credit Service, Washtenaw County Ag Advisory Group, Michigan Organic Growers
ChallengesChallenges
Setting prioritiesSetting priorities Conflicting views from a diverse group of Conflicting views from a diverse group of
participantsparticipants FundingFunding
FSEP ResultsFSEP Results
ResearchResearch Business DevelopmentBusiness Development Farm to School Demonstration ProjectFarm to School Demonstration Project ConferenceConference Project Replication Project Replication
ResearchResearch
Restaurant SurveyRestaurant Survey Grocer StudyGrocer Study Consumer Preference SurveyConsumer Preference Survey Grain Market SurveyGrain Market Survey School Food Service SurveySchool Food Service Survey Supply Chain for Locally Grown Food Supply Chain for Locally Grown Food
ProductsProducts
Restaurant SurveyRestaurant Survey
Relationship between farmer and chef is Relationship between farmer and chef is keykey
Farmer share of retail sales can increase Farmer share of retail sales can increase up to 20% through this channelup to 20% through this channel
Logistics of supply and delivery are a Logistics of supply and delivery are a potential challengepotential challenge
Consumer Preference SurveyConsumer Preference Survey
Conducted in collaboration with University Conducted in collaboration with University of Michiganof Michigan
Strong preference for local irrespective of Strong preference for local irrespective of the demographicsthe demographics
Willing to pay more for local but not a lot Willing to pay more for local but not a lot moremore
Supply Chain AnalysisSupply Chain Analysis
Regional farm receipts are $320 millionRegional farm receipts are $320 million Only $3.6 million are from direct sales to Only $3.6 million are from direct sales to
consumersconsumers $3.6 million represents an average of $4 per $3.6 million represents an average of $4 per
acreacre On a per capita basis this is only $1.30 per On a per capita basis this is only $1.30 per
person per yearperson per year Total annual production of fruits and vegetables Total annual production of fruits and vegetables
equals only 5% of regional demand.equals only 5% of regional demand.
Business DevelopmentBusiness Development
Services offered by MSU Product Center Services offered by MSU Product Center through FSEPthrough FSEP
Currently more than 50 business plans are Currently more than 50 business plans are under developmentunder development
Business types include energy,Business types include energy,
agri-tourism, food processing, new retail agri-tourism, food processing, new retail businessesbusinesses
Emerging BusinessesEmerging Businesses
Private labeling of dairy products for ethnic Private labeling of dairy products for ethnic communitiescommunities
Biodiesel facility/methane digesterBiodiesel facility/methane digester Family owned sausage factoryFamily owned sausage factory Farmer owned restaurantFarmer owned restaurant Retreat centerRetreat center Food distribution centerFood distribution center
Farm to SchoolFarm to School
Explaining food system Explaining food system development/demonstration projectdevelopment/demonstration project
Broad appeal and potential for economic growthBroad appeal and potential for economic growth Work group developed an action plan and Work group developed an action plan and
secured grant fundingsecured grant funding Hired project coordinator and identified three Hired project coordinator and identified three
participating school systemsparticipating school systems Purchase of local farm products by schools Purchase of local farm products by schools
begins in fall of 2007.begins in fall of 2007.
FSEP ConferencesFSEP Conferences
Attended by 150 and Attended by 150 and 200 participants200 participants
Featured keynote and Featured keynote and concurrent sessionsconcurrent sessions
Networking of Networking of participants across participants across the food systemthe food system
Conference Evaluations Conference Evaluations Demonstrated:Demonstrated:
Participants had a better understanding of Participants had a better understanding of local food system opportunitieslocal food system opportunities
Participants understood the mission of Participants understood the mission of FSEP as an organization and the work it is FSEP as an organization and the work it is trying to accomplish.trying to accomplish.
““The FSEP Conference is a great example The FSEP Conference is a great example of how government sparks private sector of how government sparks private sector entrepreneurship which should be pointed entrepreneurship which should be pointed out to those who think government should out to those who think government should shrink and lower taxes. Our taxes have shrink and lower taxes. Our taxes have helped FSEP happen. This should be helped FSEP happen. This should be made clear to all participants. I am made clear to all participants. I am actually willing to pay for taxes to promote actually willing to pay for taxes to promote FSEP and similar initiatives.”FSEP and similar initiatives.”
FSEP Conference ParticipantFSEP Conference Participant
FSEP Perspectives from FSEP Perspectives from Local StakeholdersLocal Stakeholders
““Monroe County certainly received more Monroe County certainly received more than we expected from our investment in than we expected from our investment in FSEP.” FSEP.” Charles Londo, Monroe County AdministratorCharles Londo, Monroe County Administrator
““FSEP is a compelling story, a necessary FSEP is a compelling story, a necessary and vital one that needs to succeed to and vital one that needs to succeed to address the dilemma and opportunities of address the dilemma and opportunities of farming, farms and farmers in our region.” farming, farms and farmers in our region.” Wayne Say, 208 Group, Ann ArborWayne Say, 208 Group, Ann Arbor
““I am excited about FSEP. It’s creating I am excited about FSEP. It’s creating opportunities for my children to continue opportunities for my children to continue farming.” farming.” Jeff Horning, Dairy FarmerJeff Horning, Dairy Farmer
““What amazes me is the ability of FSEP to What amazes me is the ability of FSEP to bring people from different places together bring people from different places together to work together despite obstacles. The to work together despite obstacles. The key is regionalism.” key is regionalism.” Susan Cocciarelli, MSU C.S. Susan Cocciarelli, MSU C.S. Mott GroupMott Group